Work on Website Traffic with Free Tips
Working at a website, for a digital marketing expert or a business owner who administers the online aspects of business; is different for everyone. While many may search for finding solutions to increase website traffic in minutes, the fact cannot be avoided that the website traffic cannot be built in a few minutes or a couple of days.
However, efforts apart from word of mouth, in terms of on-page SEO, link building, etc can be done to ensure that the website not only reaches but also connects with the users.
Read Also: LOW VOLUME KEYWORDS, SEO SUCCESS 101
Search engine optimization (SEO) is indeed one of the best ways to achieve consistent; long-term results when it comes to rank highly in Google and increasing the website traffic.
HOW TO INCREASE WEBSITE TRAFFIC?
BOOST WEBSITE TRAFFIC TIP #1 ON-PAGE CONTENT OPTIMIZATION OF WEBSITE
While on-page SEO, the free of cost, organic way of increasing website traffic is optimising your website; in every aspect that makes users stay on the website for more time. You must focus on fulfilling these points:
- Ensure that Page Speed is not too slow as it can demotivate users.
- Include Keywords In Your Metadata i.e. TUD (Title, URL and Description)
- Avoid using Heavy Images and Videos and Try Embedding Your Youtube Video with Relevant Content.
- Make Sure You Update the Previously Uploaded Content.
BOOST WEBSITE TRAFFIC TIP #2 FOCUS ON KEYWORDS, REMEMBER HIGH VOLUME AND LOW COMPETITION RATIO:
Every website that works with blogs, pages, content with any form has to focus on understanding what is it that their target audience is looking for and is not getting. Hence, the keywords with high search volume yet less competition when it comes to crafted content. Once you understand that, you can visit various platforms including Ubersuggest, Ahrefs Keywords Explorer and others; to understand what is the data on the keyword ideas.
Filtering this list by two metrics of search volume (overall search demand for this keyword each month, in a specific country); and keyword difficulty (ranking difficulty of a keyword, represented as a numerical value between zero and a hundred) allows you to have a list of keywords you can easily target.
Promote content in relevant online platforms: Well, social media and the other relevant online communities where your target audience is active including Facebook groups, Reddit, Slack, and Forums.
You can take advantage of the groups that use the targeted keywords say “Dentist in the UK” which can be great from the perspective of off-page organic SEO. You can post with your location tagged, relevant keywords as hashtags pictures and info-graphics to ensure you gran attention of the users scrolling through their feed.
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BOOST WEBSITE TRAFFIC TIP #3 Q&A WITH QUORA:
If you are not aware of what Quora is, well it is a platform where thousands of people ask questions who are usually layman and seek answers from others who can be professionals in their field. Now we are trying to build your website traffic. You must have every doubt of the user addressed and what better way than the infamous Q&A site where anyone can ask questions or answer them.
You can find and answer existing questions in your niche or ask questions from different accounts; and answer them using your official email account. Establish your authority, and generate some traffic for your website along the way.
Do check your website or blog organic searches & understand, which keyword you should use to increase your website organic traffic.
Make sure you add to the user’s experience. It should be well-crafted answer focused towards seeking their attention, offering them with a clear solution and giving them a chance to know more about the information or avail different services by clicking the link to your website.
BOOST WEBSITE TRAFFIC TIP #4 COLLABORATE WITH OTHER BRANDS:
Today not only companies are brands, but social media influencers are also brands. Unlike the times when only actors or cricketers enjoyed the amount of popularity; and impact on thousands of people in the country. Hence, business owners looking to build more website traffic, these tips are very impactful.
Collaborating with these brands is something every brand today has consciously made efforts towards. It is also applicable for the related brands. Yes, the non-competing brands can also work together to build each other’s audiences.
BOOST WEBSITE TRAFFIC TIP #5 CREATE AND RANK VIDEOS ON YOUTUBE
From vlogging channels to news channels, today information, entertainment and everything in between are viewed by most of the audience, especially the rapidly increasing number of smartphone owners.
Also, the fact that Google search can be quite competitive when it comes to specific key phrases. YouTube SEO offers an equal opportunity to entertain, engage, and rank. In terms of metrics such as likes/dislikes, clickthrough-rate (CTR), average watch time, etc. It is indeed a platform that allows better engagement which eventually means more visibility for your brand.
On-page video optimization of your YouTube means the title, description, tags and thumbnail of your video. And you can pin this down same as you would do with your on-page SEO of the website; i.e. by including your target keyword and making the thumbnail eye-catching and relevant.