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One of the most popular social media platforms, Instagram also serves as a valuable marketing tool for business. What makes this social platform unique is that it is focused on the use of photographs and photograph captions only. In the last few years, the photo-sharing app has successfully managed to increase its user base greatly.
Today, a lot of people are using this social media app to share their photos and interact with brands. Either through the brand's posts or by sending direct messages. From gathering insights to selling products, Instagram keeps rolling out tools to support business owners to succeed on this photo-sharing tool.
This is not too late to join and become successful here. With the right marketing strategy, a business can promote products and services, boost its brand, and increase sales on Instagram.
The way to make Instagram marketing work for your brand is to focus on creating amazing visual experiences.
Also, using Instagram for business is not limited just to the B2C or C2C market; even B2B companies can become successful through Instagram. Here, companies can produce relevant, useful visuals and excellent content for their audience and expand their reach.
One of the major reasons why small and medium businesses are not confident in using Instagram for business is the comfort factor. Some companies find it risky to invest their time and limit their budget into a platform like Instagram.
But in reality, as long as your business makes a genuine effort to build an impressionable visual, Instagram can support you and get maximum benefits from your marketing investment. The interesting thing is that if you are a small business, you will not be facing much competition on Instagram when you decided to use it as a marketing tool.
Let's go through the best ways you should use Instagram to promote your business and interact with your prospective clients.
Just like a business that comes up with a rewards program, you are offering your followers something. Offer exclusive material for your followers. Introduce them to a new product or service before it goes live for the public. Also, providing discounts or special offers to your virtual followers will keep them feeling like an exclusive group and also encourage others to follow you, this way you get Instagram followers free.
In case you have still not tried yet, Instagram Stories allows you to string together multiple picture and videos into a story that disappears after 24 hours, similar to Snapchat stories.
Small companies have been slow to use Instagram Stories while they strive hard to figure out how to best weave the feature into their own strategies. According to the recent Instagram stories statistics, there is a lot of potential to get more exposure, so you must not miss. Like with any huge chance, the companies that adopt and figure it out first tend to reap the biggest advantages.
Influencer marketing is another effective way to build up your Instagram following when you are beginning from scratch. Through this marketing, you can connect with your target audience with an established following and get exposed to their audience. An Influencer will help you in increasing your followers, gain free Instagram likes, comments and engagement.
When it comes to the biggest hurdles for a small marketing business, it is cost. When you do not have a big budget, this is a big tough to justify spending money on ads. While the good thing is that Instagram Ads presents a great opportunity for small businesses because it is extremely affordable.
Getting started is quite easy; mainly if you already have a Facebook Advertising account since it is built on the same platform.
Take maximum advantage from your Instagram account, take and stream live video here that disappears- sort of like a cross between Facebook Live and Snapchat. You can offer customers a live look behind the scenes at interesting aspects of your business, show products or answer the live question through the comments.
Once the video ends, it lives in your Instagram Stories for 24 hours. If you are looking to keep the video on your Instagram feed, you can upload what you have taken or shoot one directly through the app to post.
This is how Instagram helps your business to grow. Marketing with this social tool becomes a lot easier when you understand the true potential it provides. It is a fact that growing a dedicated following on Instagram does not happen overnight. But the good thing is that Instagram users are quite active and love to engage.
If you are at looking for a helping hand to boost your Instagram marketing and get a good following, GetInsta is a great Instagram followers app to try. Once you get the ball rolling, you will notice that your brand will start to grow organically
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