Facebook and all of its Acquisitions

Facebook and all of its Acquisitions

Two college mates from Harvard University, Mark Zuckerberg and Eduardo Saverin started the biggest social networking website in the year 2004 which we all know as Facebook. Initially, the website was named as ‘FaceMash’, later it was changed to ‘The Facebook’ and, on the suggestion of Sean Parker who was the co-founder of ‘Napster’ they decided to drop “the” from the name and since then it is called ‘Facebook’.  As it was becoming famous they decided to expand its services across all Ivy League Institutions and later in other educational institutions as well. Gradually it became accessible to everyone around the world who claims to be older than 13 years of age and has a valid e-mail address. After they turned out to be profitable in the year 2010, Facebook went for their IPO in the year 2012.

Since the day of inception, Facebook has been led by Mark Zuckerberg as he is the Chairman and CEO of the biggest social networking site. Sheryl Sandberg is the Chief Operating Officer of Facebook, Dave Wehner is the Chief Financial Officer, Mike Schroepfer is the Chief Technology Officer and Chris Cox is the Chief Product Officer of Facebook.

Being one of the top tech and omnipresent companies in the world that affects productivity everywhere, Facebook always stays in news. When we talk about recent mergers and acquisitions by Facebook, it has acquired a blockchain service company, ’Chainspace’ which is their first acquisition in blockchain industry and retail computer vision services developer ‘GrokStyle’ both in February of 2019.

Facebook Revenue Growth

As on 1st March 2019, Facebook has a market capitalization of over $450 billion. In early 2019, they released their 2018 financial figures that show they had total revenue of over $55 billion which is 37% more than the revenue of 2017 which was around $40 billion. Their EPS (earning per share) is valued around $7.57 in 2019 which is 40 per cent more than 2017 EPS of $5.39.

Highlighted Points from the Article

  • Facebook has aggressively acquired various companies in different fields since starting.
  • Strategies to Increase their earning is through diversification.
  • Acquisitions that are outside the industry of a social networking company to buy.
  • Purchase of Instagram and WhatsApp in the year 2012 and 2014 respectively.

Top 5 companies acquired by Facebook

Facebook has adopted an aggressive strategy for acquiring companies from different industries. They have acquired various companies like WhatsApp and Instagram for over a billion dollars and converted them into multi-billion dollar companies. Following is a list of top companies which was acquired by Facebook till now.


  • Acquired for – $1 billion
  • Date of Acquisition – 9th April 2012


Instagram is a popular media sharing application which was launched by Kevin Systrom and Mike Krieger on 6th October 2010. Despite the fact that Instagram was not generating any kind of revenue but still Facebook bought it for a $1 billion and now its net worth over $100 billion. Major part of its revenue is generated from on-platform advertisements.

It is not wrong to say that acquiring Instagram was the best thing happened to Facebook as it generates more advertising revenue than its parent company. Estimated annual revenue of Instagram is around $8 billion or maybe more. Instagram has also helped Facebook to transfer its users from a web browser to an application based platform, due to which there was a drastic growth in the total user of Instagram as it currently has over $1 billion, active user.


  • Acquired for – $19 billion
  • Date of Acquisition – 19th February 2014


WhatsApp is a messaging and calling application which is used worldwide. It was founded by Jan Koum and Brian Acton in the year 2009 as an alternative of SMS services at a low cost. WhatsApp offers free messaging and calling service to the other users of this application, regardless of their location and time zone.

Whatsapp used to generate revenue from its initial purchase of $1 or in some areas it was a yearly $1 service fee. It is estimated that WhatsApp is going to reach annual revenue of $5 billion by the year 2020. However, how this application has been monetized is yet unclear. But WhatsApp remains a free messaging and calling app and one thing that makes it user-friendly that it doesn’t support ads. Therefore, it has an active user base of 1.5 billion which is more than Instagram.

Oculus VR

  • Acquired for – $2.3 billion in cash and stock.
  • Date of Acquisition – 25th March 2014.


This tech company was founded by Palmer Luckey, Brendan Iribe, Michael Antonov, Jack McCauley and Nate Mitchell in the year 2012 as a virtual reality technology company. It is best known as Oculus Rift which designs VR (virtual reality) headset to make your gaming experience more realistic.

Recently they launched their first-ever stand-alone virtual reality headset which can be operated without a console attachment as Oculus Go. Well, Facebook has never revealed the revenue of Oculus but it is clear that they are aiming to dominate the virtual reality software and hardware market.

After Facebook purchased Oculus VR in the year 2014, this supplementary has purchased various companies of its own. One of the most crucial acquisitions was made in the year 2015 when they purchase Surreal Vision, a company specializing in 3D scene mapping reconstruction.

Friend Feed

  • Acquired for – $4.7 million in cash and stock.
  • Date of Acquisition – 10th August 2009.

Friend Feed

Friend feed is one of the first companies that were purchased by Facebook. Currently it is not an active brand of its parent company but still, it holds its importance in the history of Facebook. FriendFeed served as an aggregator, drawing together information from social media sites, blogs, and RSS-type feeds. FriendFeed was eventually shut down in 2015, but its services and aesthetic live on in many of the features of Facebook’s News Feed, a core component of the Facebook user experience.

Live Rail

  • Acquired for – $500 million in cash.
  • Date of Acquisition – 14th August 2014.


Live Rail was founded in the year 2007 by Andrei Dunca, Mark Trefgarne and Sergiu Biriș and it was acquired by Facebook in the year 2014 for almost $500 million. It helps the publisher of the video by providing them the data and technology required for video advertising so that they can identify and target their audience. After facebook purchased Live Rail, they shifted its focus points – slowly it removes the company’s bidding network and incorporates its projects into the main brand. It is said that integrating LiveRail into the Facebook umbrella did not go as smoothly as it was planned.

Recent Acquisitions and Acquisition Strategy  

Facebook is now included in the top companies in the world, therefore, they are searching for new and better ways to make more money. The main strategy of Facebook to grow and earn more profit is through diversification. Facebook is focused on acquiring various companies from different fields since 2014.

Except Oculus VR, facebook bought many other companies like Ascenta and ProtoGeo in the year 2014. Ascenta  is a company that makes drone with they are planning to use it to bring internet to everywhere in the world.  ProtoGeo will help Facebook to enter into the market of health and fitness monitoring.

They also acquired a video software company called ‘Vidpresso’ in the year 2018 an undisclosed amount of money and Redkix, which is a messaging app for over $100 million as they are planning to unify its messaging platforms like Whatsapp, FB messanger and Instagram DM on one platform.

Following is a list of Facebook all Acquisitions

Company Name Date of Acquisitions Acquired for (USD)
facebook.com (domain name) August 23, 2005 200,000
ParaKey July 19, 2007 Undisclosed
ConnectU June 23, 2008 31,000,000
FriendFeed August 10, 2009 47,500,000
Octazen February 19, 2010 Undisclosed
Divvyshot March 2, 2010 Undisclosed
Friendster patents May 13, 2010 40,000,000
ShareGrove May 26, 2010 Undisclosed
Zenbe July 6, 2010 Undisclosed
Nextstop July 8, 2010 2,500,000
Chai Labs August 15, 2010 10,000,000
Hot Potato August 20, 2010 10,000,000
drop.io October 29, 2010 10,000,000
FB.com domain name November 15, 2010 8,500,000
Rel8tion January 25, 2011 Undisclosed
Beluga March 2, 2011 Undisclosed
Snaptu March 20, 2011 70,000,000
RecRec March 24, 2011 Undisclosed
DayTum April 27, 2011 Undisclosed
Sofa June 9, 2011 undisclosed
MailRank June 9, 2011 undisclosed
Push Pop Press August 2, 2011 undisclosed
Friend.ly October 10, 2011 undisclosed
Strobe November 8, 2011 undisclosed
Gowalla December 2, 2011 undisclosed
Caffeinatedmind February 20, 2012 undisclosed
Instagram April 9, 2012 1,000,000,000
Tagtile April 13, 2012 undisclosed
Glancee May 5, 2012 undisclosed
Lightbox.com May 15, 2012 undisclosed
Karma May 21, 2012 undisclosed
Face.com June 18, 2012 100,000,000
Spool July 14, 2012 undisclosed
Acrylic Software July 20, 2012 undisclosed
Threadsy August 24, 2012 undisclosed
Atlas Solutions February 28, 2013 <100,000,000
osmeta March 2013 undisclosed
Storylane (Mixtent) March 2013 undisclosed
Hot Studio March 14, 2013 undisclosed
Spaceport April 23, 2013 undisclosed
Parse April 23, 2013 85,000,000
Monoidics July 18, 2013 undisclosed
Jibbigo August 12, 2013 undisclosed
Onavo October,13, 2013 undisclosed
SportStream December 17, 2013 undisclosed
Little Eye Labs January 8, 2014 15,000,000
Branch January 13, 2014 15,000,000
WhatsApp February 19, 2014 19,000,000,000
Oculus VR February 19, 2014 2,000,000,000
Ascenta March 27, 2014 20,000,000
ProtoGeo Oy April 24, 2014 undisclosed
PrivateCore August 7, 2014 undisclosed
LiveRail August 14, 2014 400,000,000 – 500,000,000
WaveGroup Sound August 26, 2014 undisclosed
Wit.ai January 6, 2015 undisclosed
Quickfire Networks January 8, 2015 undisclosed
TheFind, Inc. March 14, 2015 undisclosed
Surreal Vision May 26, 2015 undisclosed
Endaga October 3, 2015 undisclosed
Pebbles July 16, 2015 60,000,000
MSQRD (Masquerade) March 9, 2016 undisclosed
Two Big Ears May 23, 2016 undisclosed
Nascent Objects Sep 19, 2016 undisclosed
Infiniled October 10, 2016 undisclosed
CrowdTangle November 11, 2016 undisclosed
Faciometrics November 16, 2016 undisclosed
Zurich Eye November 2016 undisclosed
Ozlo July 31, 2017 undisclosed
Fayteq AG August 2017 undisclosed
tbh October 16, 2017 undisclosed
Confirm January 23, 2018 undisclosed
Bloomsbury AI July 2018 30,000,000
Redkix July 26, 2018 100,000,000
Vidpresso August 13, 2018 undisclosed
Dreambit November, 2018 undisclosed
Chainspace February 2019 undisclosed
GrokStyle February 8, 2019 undisclosed
Servicefriend February 8, 2019 undisclosed
September, 2019 November, 2018 undisclosed
CTRL-labs September, 2019 undisclosed, but reportedly between $500 million and $1 billion

Do you know what the position of Mark Zukerberg is in the list of richest people in the world?


This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Accept Read More