10 Most Followed LinkedIn Pages
With over 30 million company profiles on this platform, LinkedIn has emerged as a popular social media networking site for professionals from all over the world to connect and socialize. The platform has revolutionized how business and career growth is done. Now, you do not need to leave your home and go to social gatherings for the network. You can do so easily on LinkedIn from the comfort of your home.
Today, none can say not having a good fan following on their social media networks and the same applies to company pages on LinkedIn also.
So, which page the most followed pages on LinkedIn and how did they get there? Here, we have listed 10 most followed LinkedIn pages that are utilizing the follow button and their presence on this social network is with full effect.
1 TED Conferences
TED Conferences is on the first position among the most followed LinkedIn page with over 12.5 million followers. The resounding success of this page on LinkedIn affirms that inspiration thought leadership from business leaders is a prime attraction of professionals on this social.
Apart from the general allure of its content, the page of TED Conference publishes a solid mix of video, owned articles as well as customized imagery. The guidance provided by TED feels authentic and genuine, with topical relevance to the modern professional.
The well-known company, Google alone is a major asset. It has managed its LinkedIn followers engaged with a steady cadence of new content that showcases corporate social responsibility initiatives, company culture, latest innovations and more.
Recognizing that the faces within a company are the most relatable to human uses, the tech giant puts its people first, and this seems to hit home. Presently, Google has over 12 million followers on LinkedIn.
The third most followed LinkedIn page is Amazon, it is growing on the platform with more than 8.5 million followers. Much like Google, Amazon also emphasis on lifting its employees, with frequent posts, highlighting the stories of individuals throughout the organization.
Amazon also shares with followers the exclusive inside looks at company events, shies insights about its customers, provides job interview tips, and more.
With over 8 million followers, LinkedIn is doing well on its platform. It shares a stream of useful content for an audience of employees, employers, and job seekers.
It frequently asks open-ended questions to spark conversations and engagement, and the team tries to draw in new, curious members through relevant hashtags.
The name in this list, Microsoft has over 7.5 million followers on these social platforms. Microsoft is a computer software leader on the global market and also it is LinkedIn’s parent company. Microsoft keeps things fresh on its LinkedIn page with plenty of content spanning a diverse variety of formats, infusing personal interest angles with company news and analysis.
Besides their owned articles, they also share plenty of third-party pieces and amplify content created by their own employees and executives.
A much like a tech brand, IBM is especially focused on AI, cloud, IoT, blockchain. The company has more than 6 million followers and it connects with its followers through human-oriented content.
The rally on diversity and inclusion messaging, spotlight employees in the news, and present the innovation being driven by their teams. Besides, knowing that their potential customs and followers have a passion for tech, there is a lot of creative coverage on this front also.
Unilever is one of the companies on LinkedIn that maintains a consistent level of visual appeal with colourful picture collages and branded graphics. It has more than 6 million followers on this platform and the number is growing well.
When you scroll through Unilever’s feed, you will find numerous quick-hit videos that deliver a concise message, easily consume even with the sound off. Talent branding is a major focus here as is socially responsible content that calls attention to environmental issues, refugees, bullying, etc.
One of the most followed LinkedIn pages, the renowned food and Beverage Company has about 6 million followers. Like many organizations on LinkedIn, Nestle also leverages its page for recruiting and hiring. Nestle promotes its culture and different career opportunities, inviting those interested to take part in the future of food.
The organization features innovations in the space, diversity and inclusion initiatives, sustainability efforts, and more. It substantiates its own content with plenty of credible third-party support.
Accenture understands the ubiquitous appetite of the modern world for multimedia content. And, the brand shares with numerous short videos and other amazing contents populating its feed besides links to new episodes of its popular podcast.
The visual branding of the company is awesome, with Accenture’s signature purple hue appearing prominently and sparking instant recognition.
Facebook is mainly focused on sharing about career development and professional opportunity, with a lot of employees showcasing and behind-the-scenes sneak peeks.
Facebook has more than 4 million followers on the LinkedIn page where it places its values front-and-centre with its Page strategy. It makes frequent posts related to charitable causes, international community inclusions, and more. The engagement and progress presents show their audience is responding.