FOUNDATIONS PR, PATH BREAKING PUBLIC RELATIONS AGENCY FOR LUXURY AND LIFESTYLE BRANDS
Established in 2002, Foundations PR, a specialized PR and communications agency, is the brainchild of Siddharth Sharma, Partner & CEO, who has built strong brand recognition and brand awareness for prominent National and International brands.
With specialization in the luxury and lifestyle domain, Foundations PR has developed unique brand strategies with their integrated communications approach, combining imaginative ideas with deep consumer insight and in-depth sectoral knowledge.
Foundations PR leverages its extensive expertise in launching, building and positioning brands across various categories. The agency has serviced illustrious brand names that include iconic luxury watch brands Harry Wintson, Jaeger LeCoultre, Romain Jerome and Laurent Ferrier, to name a few. They have built strong brand recognition for luxury home décor brandsVisionnaire, Roche Bobois, Fendi Casa, Theodore Alexander, Christopher Guy, Address Home and Hands Carpets, amongst many others.
Over the years, Foundations PR has serviced leading brands, spanning fashion, jewellery, accessories and beauty care, that include Red Tape Shoes,Numero Uno Jeans Wear, ORRA Fine Jewellery, Da Milanoand leading natural beauty care brands Lotus Herbals and Natio.
An effective media relations exercise has been executed for the launch of niche International audio-video brands such asNakamichi, Triangle and Jamo.
Apart from engaging in the luxury-lifestyle space, the agency also passionately promotes theatre, art, music and sports associations.
EVOLVING OVER THE YEARS
For over 17 years now, the agency has continuously evolved, to lead and stay at the helm of the ever growing industry of media and communications, and through this journey, have partnered with many marquee brands.
At the boutique agency, the team has always taken calculated and strategic decisions when it comes to associating with brands they have worked with.
Siddharthstrongly believes that, “The way people communicate with each other and the way brands communicate and engage with consumers is changing rapidly. Social media has revolutionised the way news is being disseminated and it is our responsibility to keep up with the changing times, and transform accordingly. However, we need to make sure that during this transformation our clients continueto get maximum visibility through print, electronic and online media, which is essential for spreading the brand message”.
Further,Siddharth adds that, “Having established ourselves as a strong player in the niche domain of luxury, lifestyle and entertainment, I believe it is essential to understand sectors in their totality. We are at the top of the game with the understanding of the luxury sector and have been able to gain a favourable reputation, which eventually gets brands to approach us directly.”
The agency prides itself on its business ethics, integrity and straight forward approach. Their dedication has ensured that most clients have worked with the agency, for many years.
Many brands have been associated with Foundations PR for 5 to 10 years and a couple of them have even stayed with the agency for over 15 years.
These enduring relationships highlight the trust that brands have put in the management of the agency to execute their PR campaigns.
With a team of experienced professionals, who deliver in different areas of the business, the thrust is on public relations and they also assist brands in conceptualising and publicising high profile events.
The agency also offers allied services through its in-house sister agency BeFoundation, which handles the digital side of the business, that includes social media, bloggers and influencer outreach.The design team offers cutting edge creatives and corporate identity makeovers, to a wide spectrum of clients.
Foundations PR has witnessed a lot of situations that have supported its growth over time. During the past few years, events such as demonetisation, imposition of GST and the slow pace of economic growth have brought a downturn in the marketplace. However, in these tough times Foundations PR has retained key clients thanks to its consistent performance and strong deliverables.
Besides attrition and a sluggish economy, competition is also a challenge that the agency constantly tackles. Siddharth shares, “With so many individuals making an entry in the industry, many inexperienced players are offering PR services at lower rates, to get an entry into brands. However, we outrank them as they don’t have domain expertise and market knowledge that we offer, which gives us an edge over the competition.”
ADVICE FROM THE INDUSTRY LEADER
Siddharth has been successful in charting new territories as Asia’s first visually impaired, self-employed, public relations professional. He is invited on many occasions to speak as a motivational speaker and as a panellist at various forums.
Having faced the challenges of being an entrepreneur, Siddharth shares, “Success is far away but failure is closer! One should know what they are doing. Domain knowledge is much needed in a vast field like PR. One should be able to identify the part of PR, one wants to service and get maximum sectoral knowledge before they start offering solutions.” For someone who has been in the industry for over 20 years and has seen the market evolve, this is key advice that he would like to share.
Siddharth emphasizes “Always believe in delivering a 101% since, 99 is never good enough!”