Cosmetics are something which have become an integral part of a woman's fashion statement. They not only manage to camouflage her flaws but also enhance her features. The Indian cosmetics industry has seen strong growth over the past few years and emerged as one of the industries holding huge potential for further growth.
From the beauty icon Shahnaz Husain products to the trending natural, cruelty-free skincare products, sheet face mask, the skin care and hair care is revolutionised in past decades in India. Today, we have product range by international makeup brands alongside Indian makeup products available in stores. The beauty brands are targeting digital influencer marketing to ensure that their beauty products become a part of every shelf. The competition is high and there is only one way for popular brands to survive, by offering a wide range of high-quality products.
Cosmetics market is projected to grow at a CAGR of over 6% during 2019-2024. Increasing demand from the youth population, increasing adoption of western culture & lifestyle and increasing number of beauty salons are aiding India cosmetics market. Moreover, increasing per capita expenditure personal appearance and growth in beauty and cosmetics market are some of the other factors expected to propel demand for cosmetic market over the next five years.
Below is a list of Top 10 Cosmetic Brands in India which are highly adored and loved by the women of India:
Lakme
Lakme, founded in the year 1952 by JRD Tata is a reputed Indian brand which is owned by Unilever. In 1996 the Tata group decided to sell off its stake in Lakme to Hindustan Lever Limited. Lakme was ranked at 47th as one of the most trusted brands in India according to The Brand Trust Report. This brand also sponsors the Lakme Fashion Week (LFW) twice a year. It launched the Lakmé Perfect Radiance and Lakmé eyeconic kajal which gained significant market share.
Lotus
Lotus Herbals Ltd. was set up two decades ago in the year 1993 by Kamal Passi. This brand deals with manufacturing and selling of various kinds of cosmetics. The list includes face cleansers, sunscreens, winter care, hair oils, and shampoos. Passi knew the importance of good packaging and made sure his products stand out in design. He also priced his products at least 10-15% lower than the contemporary brands in the segment. Lotus Herbals Ltd Company specialises in producing cosmetics that claim to have Ayurveda as well as herbal goodness. The brand promotes their products by accrediting their USP to be an amalgamation of traditional knowledge along with modern technology. They believe in making use of herbal ingredients and making their product devoid of chemical-based, synthetic cosmetics. This brand is also strictly against the cruel practice of animal testing.
L'Oreal
L'Oreal is one of the giants in the cosmetic segment in the world. Jean-Paul Agon is the chairman and CEO. The Company has been present in India for about 20 years. Today, L'Oreal India is a subsidiary of L'Oreal which is growing at a very fast rate. L'Oreal Paris is one of the trademark brands of the company. In 2013 L'Oreal decided to invest Rs.970 crores in India. Moreover, in the same year L'Oreal made its first acquisition in India – Cheryl's Cosmeceuticals, thus entering the professional skincare segment.
Revlon India
Among all the international players in the cosmetic segment in India, the first one to launch was none other than Revlon in 1995. It happened due to the collaboration between Umesh K Modi along with Revlon Pvt Ltd in 1994. Pricing is done for the mid-level consumers as it is neither too high nor too low priced. The company owns approximately 20-25 % of the domestic colour cosmetic market share.
Maybelline
It was launched way back in 1915 by T.L. It was later acquired by L'Oreal and in India it was launched by its subsidiary, L'Oreal India. One of the major factors that have helped this brand to carve its niche is being reasonably priced in spite of having an international appeal. The Maybelline Colossal range was a huge hit in India which made the brand more popular.
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