Define Success? For business leaders and entrepreneurs, it is accomplishing the desired results. It is no shocker today if I tell you today your brand’s success is interrelated with your web presence. Having said that, there are many tools you may use to ensure that; your prospective customers and present target audience become a loyal clientele. By forming that connect which websites are built for and to help you achieve; this desired result, Alexa ranking is essential.
WHAT IS ALEXA RANK?
Alexa rank is a website that enables you to understand every aspect of your website. It includes measuring your website’s popularity as well as if your which element website is allowing or not allowing users to stay on your website longer and yield essential information or buy your products and services.
HOW DOES ALEXA RANK WORK AND HOW IS ALEXA RANK CALCULATED?
The global platform that ranks millions of websites in order of popularity on bases of estimated average daily unique visitors and number of page views for a given the site over the past 3 months.
So, the focus is on ensuring a lower Alexa rank that represents a more popular website and here is the solution. We have curated content to help you understand how everything there is to know about the Alexa rank, how it is calculated and how to improve it.
Traffic and engagement are estimated from data provided by its toolbar. This monitors a user browsing behaviour which acts as a sample of all Internet users.
The company founded back in 1969 receives data for its ranking system based on traffic from its “global data panel”. You become a part of the panel and as one continues to visit websites as “visitors” and use one of the browser extensions available for Google Chrome, Firefox, Internet Explorer etc.
The Alexa ranking algorithm audits a site and calculates the frequency of visits. If the same user visits a website more than once on the same day, it is counted as a single visit.
Parameters used to measure a site’s ranking are unique daily visitors and average pageviews which is the number of times a particular page or URL is viewed by Alexa users.
ALL THE BUZZ AROUND THE ALEXA RANKING, IS IT EVEN ACCURATE?
Check the image below for a few pros and cons of Alexa Ranks
Although Alexa rank can be a good way to compare one website’s performance against another’s, Alexa’s statistics are not necessarily the most accurate. Well, Alexa has gained its wone reputation but it does have its pros and cons.
One of the biggest cons of the platform is that the ranking is the result of the users using; Alexa ranking browser extension and visiting websites. Hence f you go ahead and compare it with other platforms; say Google Analytics, you may find that Google has better accuracy. Because it has much wider coverage than Alexa, as not everyone will have the Alexa toolbar installed to track.
HOW CAN I CHECK A WEBSITE’S ALEXA RANKING?
Well, it is a simple process, just visit Alexa’s official rank checker, put the URL of the site you want to check and hit find.
This platform does have cons and limitations, it also holds the potential to attract higher quality guest writers wanting to contribute articles to higher ranked sites, allow you to analyse your competition, and also have an insight into the performance of your website.
Having mentioned that you can view where your brand stands, it is also essential to tell you how can you put Alexa Ranking to use:
START WORKING TOWARDS ALEXA RANK
While manipulation of the Alexa ranking is possible, it counts as a con. Hence, one should focus on improving the website’s Alexa rank without manipulating it. Here are some useful tips:
1 Optimize Your Website’s Meta Data
It is one of the cores of on-page SEO practices. You should focus on adding metadata i.e. TUD (page titles + meta descriptions) to your site so that Alexa (and Google) knows what your site is about.
2. Write Content For People
It is essential to understand what and whom are you writing for. Are they businessman, young people, old people, or engineers, they can be anyone, and then focus on the fact that you want to attract people to your website with high-quality content is great for numerous reasons.
3 Continue Delivering with Better Experience
While monitoring the Alexa rankings, focus on keeping your site updated with fresh content (that people want to read). It is important to improve engagement by producing useful content regularly.
4 Share Your Content on Social Media
Communication with the target audience cannot become more candid and direct today with the presence of social media being there. So, all that you have created for your website is a part of your online identity and you should promote it on relevant social media channels where your target audience hangs out.