Online businesses have various online marketing tool to connect with their audience, while email marketing, SMS marketing and many others have over the years proved to be effective. But with the rapid changes in the digital ecosystem and constant birth of the new technologies, today, web notifications have taken over. For users, it is a quick and efficient way to get all the recent information without having to open the website and read all the details.

This explains why web notifications is a powerful and effective tool especially for the e-commerce platforms to reach out to your website visitors, interact with them, keep them updated with any important information, announcing sales and offers, and eventually driving more eCommerce conversions.

For people who themselves use the e-commerce platforms to shop are very well aware of how they try to interact through push notifications. If you are not aware of what web push notifications are and how web notifications increase website visitors, we have created a brief and simple guide. Let’s get started:


Basically, as a brand, web push notifications or browser push notifications are exactly what you are looking for. These better “open and click-through rates” providing tool are messages or notifications that are delivered to the subscriber’s device in real-time even when the user is not present at your website but has his internet connection working.

The entirely permission-based engagement work to turn your website visitor into your subscriber and you are ready to send them notifications and make them a part of your eCommerce journey.


Here is how the web push notifications can add value to your online business immensely. We will discuss the 7 major benefits of using Web Push Notifications and understand why they are an important marketing aspect:

1. High Opt-in Rate

Unlike Pop-ups that demand users email address to send them newsletters or promotional offers, browser push notifications avoid asking for any customer-related information. All it requires is one single click to begin the process. And this is the reason why they have higher opt-in rate than emails.

In fact, the opt-out rate as well in browser push notifications is very minimal.

It also makes it easy for those visitors who hesitate to share their personal details online. This is often seen with new/first time visitors.

2. Real-time Quick Delivery

Web Push Notifications create instant communication with your subscribed audience. Any message or update gets delivered to the subscribers as soon as the information is initiated to be sent from the back-end. This gives you a high real-time reach.

So when you are planning to announce a flash sale, website push notifications can prove to be beneficial in that case.

3. Higher Engagement

Unlike Email or SMS where the URL to redirect the user to the desired location is mentioned inside the content, Web Push Notifications requires just one tap to take the user to the specified URL.

If you can entice your audience with your notification headline, you would surely receive higher engagement. Create triggering notifications that grab user attention and avoid using any click-bait headline.

4. Increase your Website traffic

One of the major benefits of Web Push Notifications is that it gives you a traffic boost. It works best if the message contains something worth the user attention. If it is tempting, you will witness a significant rise in website traffic. If you are running a limited-time sale, Browser Push Notifications can bring high real-time traffic.

5. Turn Visitors into Subscribers and Subscribers into Customers

Web Push Notifications prove to be one of the best ways to bring your subscribers into your store and encourage them to shop. It is the quickest way to grab user attention, unlike emails which sometimes can be skipped or left unopened.

It can be said that visitors who opt to receive notifications like you as a brand. They are impressed with your products or services and this is why they do not want to miss any future update from your end. These prospects will show more potential to purchase as compared to the other users.

6. Increase Conversions

You can ask users to subscribe to specific product-related notifications and notify them later if there is any update. For example, if the product that the user is looking for is out of stock or if they feel the product price is too high, you can ask them to subscribe for the alerts when the product is available again or when the price drops down, respectively.

The subscribers will be notified as soon as the changes reflect in the website regarding the product. Notification related to the fall in the product price or the product back-in-stock creates higher chances of conversion.

So basically you can retarget the users and persuade them to purchase the product which they desired earlier.

Read: Web Push Notifications: 5 Best Practices to Boost eCommerce Conversions

7. You don’t need a Mobile App

With web push notifications, you do not need a mobile app to reach out to your subscribers. Moreover, building a mobile app can cost you huge bucks so this cuts down your cost to have a mobile app and provides you with a similar way to communicate with your audience like App push notifications.

The Bottom Line

Web Browser Push Notification is undoubtedly an effective marketing communication channel and what sets this apart from other marketing methods is that it is not restricted to marketing and promotional purpose only. It can be used to deliver useful information, abandoned cart alerts, order status updates, product back-in-stock alerts, etc.


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