Healthcare Consulting Services:Management Advisory that transforms Hospital & Healthcare Businesses and delivers everything as promised
A substantial gap has always been there between the ‘desired’ and ‘existing’ healthcare infrastructure in India. From time to time, this dire need has been realized and has driven considerable investment from public as well as private sector towards improvement of healthcare facilities, which majorly covered establishment of hospitals with more and more facilities. Furthermore, an increasing awareness towards health coupled with the growing affordability of healthcare has stimulated the growth in associated disciplines such as diagnostics, pharmacies, equipment and more.However, there are several challenges faced by healthcare entities, which go unaddressed and affecttheir services and performance and obstruct their growth. Some of these challenges include effective utilization of resources, controlling operational costs, increasing performance and efficiency, scaling of business, rapidly evolving technology and globalization of healthcare delivery quality and standards.
To achieve their organizational goals, hospitals need guidance from professional experts and consultants who can carve out a success path for them by counseling them on effective strategic, infrastructure planning & management,sales and marketing strategies, allocation of human resources, clinical planning; and keep them in pace with updated statutory compliances. Healthcare Consulting Services (HCS), a premier advisory and consulting services provider in the panorama of healthcare and hospital management offers best-in-class solutions specifically created to address myriad of challenges faced by businesses in this sector in today’s disruptive business environment.
Healthcare Consulting Services was established in 2013 by Amit Sontakke, a seasoned healthcare professional, with the sole mission of empowering all unprofessionally run hospitals with best Management practices that would enable them to provide paramount services to general population at affordable costs. Amit’s wealth of experience in managing hospital operations benefited him with the expertise to gauge existing gaps in a system and their effect on organizational productivity and performance. In a chat with The CEO Magazine, Amit shares about the purpose that fueled the setting up of HCS and says, “The sole motive behind establishing this firmis to initiate reforms in organizational management of healthcare entities. We strive for standardization in the hospital and healthcare system. With our expertise rooted in deep domain knowledge, we effort to support the building blocks of the mid size hospitals (hospitals with less than 200 beds) and target their development. Over the years of experience, we have come to believethat every institution has its own system and culture of working which doesn’t require any change, but it needs streamlining as per the industry benchmarks. We help the hospitals streamline their processes across various functions and help them sustain within the available resources.”
In healthcare sector, performance of organization entirely depends upon the successful functioning of its sub units such as OPD, Lab, Imaging, IPD, OT, Pharmacy which requires highly trained and dedicated professionals who possess a deep understanding of patient needs, complicated hospital environment and clinical management. HCS’ team of expert healthcare consultants comprises of highly experienced Hospital & Healthcare professional ex CXO’s Hospital Administrator, clinical and non-clinical experts who passionately endeavor to help organizations achieve efficiency in their operations and enables them to manage their functions in best ways. The firm has gained a strong footing in the marketdelivering integrated solutions to hospitals and healthcare institutions for strategizing their marketing initiatives; leveraging brand positioning as a growth strategy and assisting hospitals with operations management. With their profound experience in the domain, the expert consultants of HSC have acquired strong capabilities in assessment of operational & clinical processes and generation of profits without compromising highest standards of quality and efficiency of processes. Furthermore, the team reviews its performance not to leave any stone unturned to ensure the most positive outcomes.
Revamping hospital management with transformative Hospital Service& Marketing Mix
HCS builds an organization by acting as a pillar of growth to them and helps them to define Services& Specialty Mix, help Costing and Pricing to create tariff required to offered to the community, Once this is done we work on the another building block of the organization is the Human Resource management by creating SOPs for Recruitment, another important area is creating the brand for the Hospital by defining the brand identity, logo, website presence, also work on integrated marketing communication( like Hospital Brochures, info booklet for services etc.) while planning of Promotion of brand & services, Based on the location of the Hospital , various specialty mix area also planned ( like , if hospital on highway, it can have trauma care as one of the services with well equipped casualty- Accident & Emergency Unit), going forward we need to work on the look and feel of the Hospital department, lobbies, waiting area to make patients feel comfortable and cosy, ultimately we have to focus on the processes across all departments & units, Lastly and most importantly we create KRA & KPI to increase productivity and focus on revenue generation.
In a chat with The CEO Magazine, Amit Sontakke, Managing Partner& Principal of Healthcare Consulting Services (HCS) speaks about what sets the company apart from other players in the market and says, “Our unique approach helps us to ensure success to business in the following way: Our consulting advice is honest and relevant to the industry, a thorough GAP analysis of the Hospital. Our key strength is our expert panel of healthcare consultants. Network of Hospitals & Healthcare professionals and most importantly we deliver what promised. Help the hospital equip with the latest technology and introduce HIS for the Hospital.We depute our functional authorities to guide and train the manpower of that institution the way forward.
Some of the key projects that were marked as major milestones in HCS’ journey towards success included:
- Complimentary Observational Reports for many hospitals
- Hospital Health Check Up (Comprehensive GAP Analysis for a hospital set-up)
- Next step was to manage one department of the Hospital (DIH Model)
- Later we gather courage taking complete operations of the Hospital (O&M model) and currently managing few of the hospital successfully.
- Lately, focusing on build to operate model, where we bring both the builder and doctor or doctors on equal(P&L) sharing platform, while our role is as an operator.
- However, we are exploring the rental model too, where we pay fixed rentals to the promoter to run their hospital and while we manage the P&L.
HCS, which started as a one man army, has grown into a well built team that envelops more than a half a dozen expert and experienced consultants who keep their efforts focused towards achieving excellency in services and delivering value as well as satisfaction to clients. Today, the company manages a couple of hospitals in Mumbai and advisory outside Mumbai
Having started its journey with the vision of ‘managing midsize & large Hospitals in minimum 30 tier I & II cities by 2022, their initial groundwork is for extending its reach within Maharashtra and Gujarat by implementing Part Ownership Model first and Complete Ownership model later in near future. With respect to former model, firm plan to start ones own pharmacy (HCS Pharmacy) chain based out of managed hospital as well as in retail. Focusing more on backward integration in the value chain delivery, firm plan to start few more business units of Diagnostics, Short Stay centers and ICU management in the near future.
The Inspiration behind the Success
Amit Sontakke, Managing Partner& Principal of Healthcare Consulting Services (HCS) possesses a profound experience of sixteen years in the field of Hospital Operational Management. He has held leadingpositions in reputed brands namely Hinduja Hospital, Manipal Group, Reliance ADAG Healthcare.His key skills include optimization of resource deployment in existing facilities; superfluous business generation in the unit/hospital/project; achieve faster market response and decision making; enhancing performance and strengthening competitive advantage for Healthcare projects.