HANSA CUSTOMER EQUITY: CHARTING NEW STANDARDS OF CUSTOMER RELATIONSHIP THROUGH MARKETING AUTOMATION AND ANALYTICS PLATFORMS

HANSA CUSTOMER EQUITY: CHARTING NEW STANDARDS OF CUSTOMER RELATIONSHIP THROUGH MARKETING AUTOMATION AND ANALYTICS PLATFORMS

Cequity leverages the power of marketing technology to bring strategies to life.

Hansa Customer Equity is a renowned marketing consulting company and Mr. S. Swaminathan is the Co-founder and CEO of this company.  Cequity was established in the year 2008 and holds extensive experience in providing data-driven marketing and technology-enabled products and services to a host of blue-chip companies across industries. Some of the company’s key service offerings are CX-led Consulting, Data Analytics, Digital Experience & marketing services, Multi-channel Campaign Management, Loyalty Management Solutions and Customer Relationship Centres.

With 300 million customer records, 500+ million transactions, 1000+ weekly automated campaigns, and participation in over 12 million customer conversations, Cequity is uniquely positioned to use data for informed customer strategy and help companies to acquire, engage, manage and retain their customers optimally by building intelligent, intuitive and real-time customer experiences.

The company strives to innovate customer engagement strategies for clients by bringing client’s boardroom strategies to life via their offerings across different industry verticals like Automotive, BFSI, Retail, Media & Entertainment to name a few. Cequity’s operations span Mumbai, Delhi, Bengaluru, Chennai and Chicago and its niche is built around the value proposition of being a data-driven marketing consulting company. They help businesses bring the power of data, analytics, technology, marketing automation and digital together to drive and enhance the customer experience.

ENABLING THE COMPANY VISION COME TO LIFE

Spearheading the company’s rapid growth at the current stage is Co-Founder & CEO of Hansa Cequity, S. Swaminathan. With 30 years of extensive experience in marketing, technology and consulting, he is a successful and a versatile leader.  He is passionate about providing insights to clients and is an avid follower of the latest tech trends and techniques. Swaminathan has been a part of various MarTech and Digital Conferences. He also writes for various publications like Forbes, Impact, ET Brand Equity, Business World to name a few. He has been a marketing leader for various companies and has a proven record of partnering with clients in their customer experience transformation strategies.

AFFILIATING WITH COMPANIES TO OVERCOME CUSTOMER MANAGEMENT CHALLENGES

With a data-driven marketing thinking and strategy, the team at Hansa Cequity helps companies build smart, insightful and value-based customer relationships. They enable this by leveraging the power of technology through proprietary and best-in-class marketing automation and analytics platforms.

“Our data consultants understand and unify data from multiple sources. Our analysts and customer marketing specialists glean out insights and understanding about our client’s end customers or prospects. Our campaign management and digital marketing consultants then move-in to create meaningful engagement opportunities in a multi-channel environment”, Swaminathan further adds.

WHAT MAKES HANSA CEQUITY DIFFERENT?

Hansa Cequity brings in the rigor of left-brain thinking and balances it using the power of insights through right-brain strategies and delivery for clients. Its multi-disciplinary teams of specialists bring together years of experience working in marketing organisations, analytics firms, technology consultancies, contact centres, and digital and creative agencies.

Cequity creates value for clients by combining the solutions from consulting, data, analytics, technology, marketing automation and digital in their client engagements. Often, they find that true value creation happens when each of these feed-off each other. That’s when a business sees the value and its customers see the difference in enhancing customer experience leading to increased retention and growth.

WHO CAN LEVERAGE CEQUITY’S NEW AGE DATA-DRIVEN SOLUTIONS?

Today, the demand for data science is across industries – be it automotive, retail, BFSI, e-commerce, manufacturing as petabytes of data are being generated by all these industries. The ones that are willing to innovate with new platforms/stacks, back it with resources and people, experiment, put-in substantial investments both over the short-term and long term are the ones who are the prospects of Cequity.

THE ROLE OF DATA SCIENCE & TRENDING TOOLS IN THE INDUSTRY

The role of data science is to help businesses differentiate their customers and help optimize business processes across the enterprise by value, efficiency and effectiveness. When data science is fused with customer experience as a foundation for making decisions, it takes away bias from decision making and helps people make informed and intelligent decisions while making customer experience personalized and unique.

 “Hansa Cequity is technology & tool agnostic. We believe technology and tools are enablers and the impediments we see in data science are identifying the business problem properly and solving it. The other impediment is change management once we bring these tools to an enterprise or business. We embed these tools and platforms within the business process and customer journeys to build value and a differentiated personalization experience”, asserts Swaminathan.

TEAM & FUTURE OF INDIAN DATA SCIENCE

Hansa Cequity is a team of 1000+ domain experts in strategy consulting, technology, data analytics, marketing technology, digital and contact centres. The management keeps the team motivated by giving them challenging business problems and by providing them, empowered environment and culture to solve them.

 “The future of Indian data science is building self-serve solution proprietary localized data-led platforms that can be embedded for businesses. We are working on them and the future of analytics is using data and improving the power of storytelling with data. We are skilling our people for the same,” Swaminathan explains.

JEWELS IN THE CROWN 

Hansa Cequity goes beyond transactional and CRM data by combining first party, third party and external behavioural data to build customised solutions for clients that drives real business value. The unique solutions offered by the company create meaningful engagement opportunities for their clients and customers. The continuous innovation and growth have made Cequity a leading name in the industry and it has been honoured with many awards;

  • Best Use of AI/ ML in Campaigns at ETBrandEquity.com’s DigiPlus Award 2020
  • Best Use of Customer and Data Analytics in Loyalty Program Award at Customer Loyalty Summit 2019
  • The ‘ET Now Asia Retail Congress 2019’ for their Loyalty Program
  • Best Impact on Business Award 2019 at ‘Eureka Awards’
  • Best Loyalty Campaign for a Large Automobile manufacturer at ‘The 2019 DMAI Asia Echo Awards’

ENVISIONING THE FUTURE

Bring the power of passion, expertise, discipline, dedication to everything that you do. Knowing the business and their KPIs deeply is as important as tools and techniques.

HANSA CEQUITY IN THE NEXT FIVE YEARS

The company’s vision is ‘Bring together the art & science of customer experience & engagement through data-driven technology, analytics & digital platforms.

 “In the next 5 years, we want to be the most innovative & admired data-driven marketing firm for businesses across the globe”, S. Swaminathan wraps up. 

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