The Future of Online Casino Industry after Covid-19 Pandemic
How the Pandemic Has Shaped the Online Casino Industry in India
The pandemic has had a significant impact on a number of industries. Many have been crushed by government-imposed shutdowns that have made it unlikely that they will be able to reopen their doors once the pandemic is over. Millions of people have likely lost their jobs for good as these businesses will never reopen.
For some businesses, they will have to make dramatic changes in the way they operate. It is not just changes due to cutbacks from a significant loss of revenue but also changes due to the customer base. Many are still concerned about potential health risks or maybe fearful about returning to some form of normalcy, requiring businesses to operate in a different way. No doubt that once the fears of the pandemic subside, there are still going to be numerous changes afoot.
Some Businesses Already Making Dramatic Changes
While many companies and businesses have to wait until shutdown orders end, there are some that are still open yet having to make dramatic changes already. Casinos are one such example, which were shut down very early on in the pandemic.
However, online options have seen a sizable increase in the number of customers visiting their online sites. According to www.online-casinos.com the best online casinos in India have been the recipients of millions of new customers joining their sites because of the limited options available to them even before the pandemic. This has helped this industry to prosper in a time when many are failing.
The Foundation Was Set for Success
Even before the pandemic hit, online gaming sites were beginning the process of implementing new technology intended to enhance the experience for the customers. This not only improved the look and design of games and the site overall but also allowed operators to garner information about consumers. This allowed them to cater to the experience more toward each individual user.
These advancements in technology covered a number of different areas. This included the addition of artificial intelligence, improvements in the design and efficiency of mobile gaming, and adding secure payment options such as digital currencies. All of this helped to improve the experience for users at a time when more people were using the sites. That was definitely good timing, to say the least.
The Hook of the Smartphone
The improvement of this technology was geared toward smartphone users and with good reason. A recent survey found that 85% of those who play casino-style games online do so using their smartphone. That made it absolutely imperative that the experience for cell phone users would be the primary factor driving improvements in game and online casino developers listened.
The results from these changes have been significant. Consumers have been looking for an escape. An escape from all of the fears related to the pandemic, which include such things as concerns about family members or themselves contracting the illness, the loss of a job, or a significant decline in income, as well as concerns about paying for daily necessities. These consumers were looking for an escape, and casino-style gambling was just what the doctor ordered.
This gave users the opportunity to enjoy activities they may have done in person before but were now deprived of because of the lockdown. Instead of visiting their favorite establishment to play roulette or poker, they now could play these games and many more online. Systems were improved to ensure the optimal amount of security and efficiency, making applications even more user-friendly. This industry has literally blossomed in India during the pandemic.
But What Awaits Its Future
Despite the rosy times, there are many analysts who fear for the future of this industry. While times are great now, there will be a point where things will get back to normal and casinos will reopen in areas of India where it is legal. Logic dictates that when this occurs online casinos will suffer as a result, but will they?
That may be the long-term reality, but it will most certainly not be true at first. What is likely to occur early on is that people will be hesitant to return to normal. They will avoid locations where there are large numbers of people out of fear that a new outbreak of the virus may occur. They do not want to be at Ground Zero when a person potentially enters a casino with the virus.
Instead, a large number of people will wait. They will stay at home. They will go out and do some things as they had before, like go shopping or visit friends, but they will avoid most places where there are large gatherings. This will hurt such industries as sports venues, large shopping centers, and even casinos.
It will keep online casinos flourishing, however. They will lose a small portion of their customer base, but many will stick with them.
How long that lasts is the big question. There will be a time where people will be comfortable and confident enough to return back to normal. They will return to physical stores and locations; however, many will have enjoyed the online experience. While they may not play on their phone as much, they are still going to play. They know that they can play while standing in line at the shop, or while sitting on the couch watching television. The games are available to them 24 hours a day and they do not have to go anywhere to play them. So, they will play.
This should help to keep this industry thriving. Even after normalcy (whatever normalcy looks like) is achieved, there are those who are going to like the experience of playing online and are going to continue to do so. It will not even be a question of safety. It will simply be a matter of enjoying playing whenever and wherever they want.