US Companies

What Global Brands Should Know Before Entering India Indian market is becoming one of the fastest-growing economies in the world and this is attracting many international brands to do business in India. Due to the increasing demand for international brands, India has become one of the favourite destinations for big companies to do business. But there are few things which need to be taken into consideration before any international brand enters in Indian market. Following are six points which a global company should know…

Turning on a dime in the Indian Entertainment Industry with its tenacious leader – The story of Sony Pictures Networks India Mumbai, the hub of India’s entertainment industry is home to almost all major film and television studios, playing host to illustrious events, celebrities and most importantly, the entertainment business. With the dynamic nature of the business, the people working behind the scenes know how to overcome hurdles and present solutions. We definitely won’t see their names on the movie/show marquees or…

“We take pride in defining our purpose as ‘Nourishing India’s Potential’” Mohit Anand, Managing Director, Kellogg India Pvt. Ltd. 1994, India- a country which was still hesitant from breakfast cereals, world’s leading producer of cereals and a major snack foods manufacturer Kellogg determined to establish a space for its products in almost every house of Indian consumers and entered the Indian market. The road to success turned out to be a lengthy one, but with local interpretation and learning the ropes of the Indian…