The CEO Magazine
A monthly magazine for business leaders and decision makers
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The Toughest Lesson in Long Term Investing – Mr. Punit Jain

Dear Investor, I often ask myself why people find it so difficult to invest for the long term in the stock market. There are so many trading and demat account holders in India. But so few who are successful investors. My thoughts on this: The Trading versus investing approaches These two approaches are so different that perhaps the first step for a novice new investor is to try to understand both these concepts and decide which approach he should start with. Trading is the purchase (or sale) of a stock to take advantage…