The CEO Magazine
A monthly magazine for business leaders and decision makers
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ROI

Fervent Communication: infusing life into events

Fervent Communication: infusing life into events “What you need, is an Experience, to remember for a lifetime.” Differentiating brands in today’s cluttered environment has become one of the greatest challenges facing marketers, who need to find a space where their brand can not only be seen and heard, but also where consumers will find relevance and value. In this landscape, events provide a means to engage with jaded consumers overwhelmed with too much information from too many brands clamouring for their attention.…

In a talk with the one-man-army behind the inception of Anexion Transformation, Dr Ajay Shrivastav 

In a talk with the one-man-army behind the inception of Anexion Transformation, Dr Ajay Shrivastav  Presence of loopholes in the current situation yields a new crop of entrepreneurs. Finance can be the lifeline of a business, but it’s the human resource that runs the business. Integrating employee learning and managing the knowledge, skills, and abilities of the organization’s people and refining and developing their potential takes an organization to new heights. This altogether, termed as Learning & Organizational…

Opening Franchisee in small cities could help brands

Opening Franchisee in small cities could help brands It’s quite natural for any brand to reap the benefits of the opportunities big towns and mega cities offer. They look to exploit the huge population of metropolis.  Usually, big brands do not want to take risk by moving towards boondocks taking into consideration the less density of population which is aggravated by the absence of youngsters. But this concept has changed dramatically after demonetization. Post demonetization, this market has seen a visible difference…
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