research

THE INEVITABLE ALLIANCE OF DIGITAL TECHNOLOGY AND LUXURY The non-negotiable collaboration of technology and luxury has imposed a digital street naked and creative incorporation. Luxury has integrated with the digital platform in several ways and an e-commerce strategy for media is nothing less than an effort to progress in providing an overall online customer experience. Luxury brands today have taken up brand marketing full throttle over the digital media landscape, several paths have been paved to make the experienced…

TRENDS THAT WILL SHAPE THE FUTURE OF SMART CITIES IN 2020 In the coming year, from advanced payment options to mobility offerings, the world will witness significant revamps. With a few months left to the New Year, as we swiftly move towards the shaping if smart city trends in 2020, we are vaulted to face the pleasant bloom. It has been estimated by popular studies that by the year 2050, more than 70% of the world population would migrate to an urban way of life and settle in areas that are powered and interconnected by…

TRENDS THAT ARE TRANSFORMING THE FACE OF THE RECRUITMENT INDUSTRY For quite several years the recruiters have successfully been in control of the complete process of hiring holding the industry on a static. The process was straight, you post a vacancy on an advertisement, take multiple interviews, identify and shortlist the candidates, negotiate a bit and done. But the scenario took a ‘Tokyo Drift’ in the mid-90s when online job portals were introduced in the picture while the recruitment process was on the parallel…

Watching the footsteps of the great Acer: Expect the best There’s always something influential to yield from the idolized journey of a brand that has nourished itself as a household word. Acer- name that goes in sync with best-in-class and one of the most successful and pioneered technology titans across the globe has always focused on revamping the technology space in India by introducing 'customer-centric' product and futuristic innovations. Hoisting a global expertise of 42 years, Acer has been victorious in pushing…