The CEO Magazine
A monthly magazine for business leaders and decision makers
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Paytm

Opening Franchisee in small cities could help brands

Opening Franchisee in small cities could help brands It’s quite natural for any brand to reap the benefits of the opportunities big towns and mega cities offer. They look to exploit the huge population of metropolis.  Usually, big brands do not want to take risk by moving towards boondocks taking into consideration the less density of population which is aggravated by the absence of youngsters. But this concept has changed dramatically after demonetization. Post demonetization, this market has seen a visible difference…
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