marketing

TABLEAU Experiential Marketing: bringing brands to life while creating unforgettable experiences Events have withstood the test of time when it comes to establishing a brand and connecting customers to the brand’s core values. Fitting for both consumer and B2B brands, events are an exemplary way to target stakeholders to produce distinctive experiences that befits them and present a reason to identify with and connect to a brand. Events propose and present something that no other advertising channel can — authentic…

Align Media: The Maverick Storyteller spawning a fresh perspective to brands’ message with a new face  Picture this: You head a meeting and is versed with a fact that your company needs to shoot up its marketing game. But the modern world of marketing stands as a mosaic of complexities and trucking with a creative advertising agency to steer your brand becomes tumultuous. Advertising has travelled a long way while witnessing a thousand miracles. From the emergence of the printing press in 1440s, to the advent of…

Vinay Arora: exemplar of entrepreneurial success If you really want to generate more business with a quality website. It may be the first line of communication between your business and potential guests or visitors. The great advantage of having a website for your business is that the website will be available 24 hours a day, 7 days a week and can be viewed from anywhere in the world. Therefore, anyone can collect suitable information from the website at any time. In today's business environment and to beat the competition,…

PRESS RELEASE                                                                            FOR IMMEDIATE RELEASE HiveMinds wins the IAMAI 9th India Digital Awards for Best Search Marketing Campaign & Best Use of Instagram Bangalore, January 18, 2019: HiveMinds, a pioneer in end-to-end digital marketing solutions and the performance marketing agency of Madison World, bagged two gold at the IAMAI 9th India Digital Awards for Best Search Marketing Campaign and Best Use of Instagram for their work on Curefit and…

Cospaze: A Co-working Revolutionary Structuring Startups’ ‘Salt Mine’ Needs Shooting the breeze: A buzz session with the founder, Aditya Belwal Initiator and foreperson of Cospaze, Aditya Belwal, was recently in the hot seat at The CEO Magazine, conferring about the Cospaze group. Aditya Belwal is a diligent entrepreneur, who currently chairs as the Co-founder of the co-working player, Cospaze- a roof covering India’s futuristic bold minds, freelancers, start-ups and MNCs. This co-working space is creating landmarks…

KPRD FIBERBOARD ADVERTISING: REVOLUTIONIZING THE ADVERTISING WORLD THROUGH INNOVATIVE METHODS Advertising sure has transformed dynamically according to the developments in technology. From the time of advertisement on leaves, we are now in an age of virtual advertising world. The charm of advertising is so profound that even towering literary figures like Tagore couldn't remain untouched. Advertising not only provides information about the products and services but also plays an important role in the economy. Technological…

Align Media: The Maverick Storyteller spawning a fresh perspective to brands’ message with a new face  Picture this: You head a meeting and is versed with a fact that your company needs to shoot up its marketing game. But the modern world of marketing stands as a mosaic of complexities and trucking with a creative advertising agency to steer your brand becomes tumultuous. Advertising has travelled a long way while witnessing a thousand miracles. From the emergence of the printing press in 1440s, to the advent of…

Watching the footsteps of the great Acer: Expect the best There’s always something influential to yield from the idolized journey of a brand that has nourished itself as a household word. Acer- name that goes in sync with best-in-class and one of the most successful and pioneered technology titans across the globe has always focused on revamping the technology space in India by introducing 'customer-centric' product and futuristic innovations. Hoisting a global expertise of 42 years, Acer has been victorious in pushing…

Marketing drives results with a focus on problems When most of us come across the term “marketing” we quickly term it a manoeuvre to sell any product. We engender this notion of being fooled be it in the real world while coming across any salesperson or while accessing TV, radio or any other means of mass communication. When we watch any commercial advertisement we tend to be in the impression that whatever is being shown is just a fiction and resembles no truth. More or less, there’s nothing wrong in this notion. Since our…

A confluence of influence, inspiration and impact: Meet Mayflower’s founder Madhuri Hegde "If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart." - Nelson Mandela A fact of economic life, globalization has opened countless doors for the business community across international boundaries, thus making the world more of a mosaic. However, in between new opportunities and a dynamic work environment, there lives a hindrance called language barrier.…