Mahul Brahma – The CEO Magazine – India https://theceo.in The CEO Magazine: Best Monthly Business Magazine for Business Leaders and Decision Makers Sun, 13 Sep 2020 12:26:54 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.1 https://theceo.in/wp-content/uploads/2018/02/cropped-TCM-Favicon-2-1-32x32.jpg Mahul Brahma – The CEO Magazine – India https://theceo.in 32 32 Dr Mahul Brahma’s new book ‘Quarantined’ finds dark love in the time of Corona https://theceo.in/press-release/dr-mahul-brahmas-new-book-quarantined-finds-dark-love-in-the-time-of-corona/ https://theceo.in/press-release/dr-mahul-brahmas-new-book-quarantined-finds-dark-love-in-the-time-of-corona/#respond Mon, 06 Apr 2020 10:33:00 +0000 https://theceo.in/?p=68047 Dr Mahul Brahma AuthorDr. Mahul Brahma’s new book ‘Quarantined’ finds dark love in the time of Corona The book is an anthology of unconventional love stories in the dark times when the world is fighting its war against Novel Coronavirus   Q: Tell us about the stories a little. The book narrates three stories from various segments of the […]]]> Dr Mahul Brahma Author

Dr. Mahul Brahma’s new book ‘Quarantined’ finds dark love in the time of Corona

The book is an anthology of unconventional love stories in the dark times when the world is fighting its war against Novel Coronavirus

 

Q: Tell us about the stories a little.

The book narrates three stories from various segments of the society – a CEO, a doctor, a college girl, a male escort, a call center executive and a star. Every story has the same premise – the outbreak of Coronavirus and the subsequent lockdown and quarantine. The plot thickens as the crisis deepens. The stories deal with how this extraordinary situation plays out in their minds and ends up changing the course of their lives and relationships forever. It tells the stories of how familiar faces become unfamiliar in these unfamiliar times.

Q: This is an anthology of short stories of, as you said, unconventional love. Please take us through them. And why unconventional love?

The quarantine is a very unique event in our lives. Even generations who have seen the World Wars confess that it is most dangerous when the real enemy is not visible. The biggest tactical disadvantage that we have in this war against COVID 19 is that you can’t trust anyone. From a stranger to your co-passenger to your next-door-neighbor, just anyone can transmit the Coronavirus to you. It is as if the virus is a shapeshifter and can take any form or shape.

And thus social distancing has become the grand narrative, and the only way to break the chain of the spread of Corona.

The quarantine and lockdown have become a norm rather than an exception during this war against the killer virus. And even in these extreme times of extreme measure when the intensity of emotions and feelings are at an extreme. Maybe not in its conventional pristine form, but love sure blossoms in an unconventional grey or even dark form.

These six stories of unconventional love are slices of lives across different segments of society and how the quarantine and lockdown irreversibly changed their lives forever.  The world for them is no longer the same.

But love is love, conventional or not, and has its sway even in the time of Corona! 

Q: Why this thought of brewing love stories, that too dark ones, in your book at a time when we are fighting this battle against COVID19?

These are the best of times and worst of times as Charles Dickens rightly had said. At a time when people do not even have the time to be aware of their breath because of their busy schedules, this sudden lockdown and quarantine from their daily routines force them to explore emotions they never knew they still had in them and explore relationships they never paid any attention to – some darksome grey and some a mix of the two.

But love finds a way to flourish even in the strangest of times and places. And dark times warrant dark love. The book explores the depths to which our minds take us in unfamiliar times when familiar people become unfamiliar.

The book is a reassurance that love conquers all, in its various avatars, even if the Quarantine has you! 

Q: Recently your third book ‘Luxe Inferno’, book 3 of The Luxe Trilogy, was launched. How is the response? And why this sudden decision to move away from your favorite subject of luxury? Why this surprise for your readers?

[ss_click_to_tweet tweet=”‘Luxe Inferno’ had a world-wide launch and the response, especially on Kindle is very encouraging. I will like to thank my readers.” content=”‘Luxe Inferno’ had a world-wide launch and the response, especially on Kindle is very encouraging. I will like to thank my readers.” style=”4″]

Quarantined’ will also be launched on Kindle across the globe this week.

Every creative person has his or her own way or medium of expressing feelings towards events that go around. As an author, I write to express myself. My readers, though they love luxury the way I do, also know that my writings are very unconventional with very fluid boundaries in terms of subject matter and genre. So I think my readers will be pleasantly surprised with ‘Quarantined’.

This is a very special time, a time to introspect, a time to give a hard look at your life. And when it comes to a question of existence, every equation that defines your life is modified.

So this book at this very special time is a way to commemorate the undying spirit all the fighters in this war against COVID 19.

Q: Any message for your readers?

I sincerely hope that you will like ‘Quarantined: Love in the time of Corona’and will love, or maybe hate, the protagonists. It will be available on Kindle across the globe. I will be eager to know your reactions.

I urge the readers to stay safe and stay at home. Together we will be able to defeat this virus.

About the author:

[ss_click_to_tweet tweet=”Dr Mahul Brahma is author of The Luxe Trilogy, which includes Luxe Inferno, Dark Luxe and Decoding Luxe. He is a luxury commentator and columnist. ” content=”Dr Mahul Brahma is author of The Luxe Trilogy, which includes Luxe Inferno, Dark Luxe and Decoding Luxe. He is a luxury commentator and columnist. ” style=”default”]

Dr Mahul Brahma receives CSR Leader of the Year Award

Luxury is an ego trip: Mahul Brahma

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Dr. Mahul Brahma’s Luxe Inferno is a philosophical quest for luxury https://theceo.in/press-release/dr-mahul-brahmas-luxe-inferno-is-a-philosophical-quest-for-luxury/ https://theceo.in/press-release/dr-mahul-brahmas-luxe-inferno-is-a-philosophical-quest-for-luxury/#respond Tue, 31 Dec 2019 06:16:52 +0000 https://theceo.in/?p=66359 Author Mahul BrahmaDr. Mahul Brahma’s Luxe Inferno is a philosophical quest for luxury What is your interpretation of Dante’s hell in the book? Luxe Inferno is a very unique mix of fiction and non-fiction, say ‘faction’, exploring the depths of the inferno as well as the heights of dazzle. It is a philosophical quest for the true […]]]> Author Mahul Brahma

Dr. Mahul Brahma’s Luxe Inferno is a philosophical quest for luxury

  1. What is your interpretation of Dante’s hell in the book?

Luxe Inferno is a very unique mix of fiction and non-fiction, say ‘faction’, exploring the depths of the inferno as well as the heights of dazzle. It is a philosophical quest for the true meaning of luxury. It has two parts that capture a mix of Yin and Yang of luxury. The first part is fiction and narrates a philosophical story of a luxe-o-holic through the nine circles of inferno of luxe, finally reaching the purgatory and maybe the Paradiso. But whether he is able to actually make it is for the reader to find out. The second part comprises commentary based on my research that spans over a decade. It explores the various facets of this dynamic subject of luxury classified into three segments – strategy, brands, and perception.

  1. What was the thought of retaining the names Dante and Virgil in your inferno?

I have retained the names as well as the roles of the two protagonists. This is a homage to Dante’s immortal creation so I wanted to remain as close to the original story as I could. These two characters give the reader an idea of how luxury can take over your entire life and get the better of you. Dante is an upstart journalist who is introduced to the world of luxury by his editor Virgil. He resists at first but slowly he gets a taste of luxury as if it was already in his blood, a part of him that becomes his whole identity.

He gets sucked into the nine circles of the hell of luxury, which is my interpretation of Dante’s inferno. While Dante falls into the hell and goes deeper into it, so does Virgil. Virgil chooses his own hell and falls deeper into it. But neither was aware they are so deeply sucked into it. While in Dante’s life a turn of events opens his eyes to reality and so he tries his best to move towards the purgatory. But Virgil’s ego never lets him escape the inferno.

  1. Now, why suddenly was this choice Dante Alighieri’s hell in describing something as beautiful as luxury?

A few years back, during my visit to Florence, I was exposed to Sandro Botticelli’s work. I learned about his Mappa dell’ Inferno or Map of Hell, which was one of the parchments that he had designed to illustrate ‘The Divine Comedy’. The Map of Hell parchment shows the geography of hell in the classical funnel section, which was used in later iconography. The parchment was painted by Botticelli between 1480 and 1490, with the technique of the silver tip.

I have always been an avid lover of Dante’s creation but somehow this painting very strongly reminded me of a quest for the true meaning of luxe. So further exploring the darkness of this dazzle of luxury I found it has a beautiful connection with the journey of Dante as described in ‘The Divine Comedy’. I critically went through the entire poem, researching its background and various interpretations of the inferno so as to find an interpretation of my own. It was a great journey into the world of Dante as well as of Sandro Botticelli.

There is a darkness that safely hides behind this beauty and dazzle of luxury and I was convinced that Inferno was the best way to capture this philosophical journey. And thus Luxe Inferno was born. As I said, to be true to the journey I have named the protagonists Dante and Virgil, with the latter guiding him through the hell of luxury. During my research on this subject for over a decade I have seen that people choose to remain superficial when it comes to luxury. They are happy with the dazzle, the exorbitant price tags. My fight as a luxury commentator was to delve deeper to understand luxury beyond this price tag so that luxury’s appeal can be made more inclusive rather than exclusive.

I started exploring this lacuna. So the first thing I did was to remove this veil of dazzle to understand it better. After two books and many columns as my own journey matured, I thought of looking at luxury in a more philosophical way.

My objective is to share that deeper and holistic understanding with the world through my writings and thus the hell of luxury.

  1. Is The Luxe Trilogy a single story? If not, why is it a trilogy and not separate books?

All the books are separate reads and have their independent identities. The Luxe Trilogy comprises Decoding Luxe, Dark Luxe and Luxe Inferno. Decoding Luxe traces the history of the evolution of luxury from the time of the Maharajas, giving a strategic perspective to the subject and a deeper understanding beyond the myopic concept of price tag-luxury. ‘Dark Luxe’, on the other hand, is an anthology of 13 short stories on luxury and crime, dealing with the darkness that hides behind the veil of luxury. It gives you a peek into the depths to which human minds can reach, luxury being a silent witness and sometimes accessory. The first book was a work of non-fiction and the second fiction. The third book, ‘Luxe Inferno’ as I said has a more philosophical approach towards this subject. It is a journey deep into the human mind and its labyrinths.

While these books hold their own and are independent reads, together they carve a holistic story of luxe. A story that is written in fiction, non-fiction, and faction. This story takes readers to a voyage to the heights of opulence as well as the depths of inferno. The idea also is to take an academic route to make luxury more inclusive, rather than exclusive as well as myopic. Books on luxury have never moved beyond ‘price tags’ and thus have never done justice to the subject.

So, The Luxe Trilogy in its own unique way tells a complete story of luxe. 

  1. What is the objective of the second part of the book that deals with your commentaries? What have you have classified them into brand, strategy, and perception?

Once the reader is through the philosophical quest for luxury in the first part I wanted to make him/her understand better three critical aspects of luxury – brand, strategy, and perception. These essays or commentaries help understand these aspects better from a contemporary perspective and deal with a deeper meaning of luxury. So you will have commentaries ranging from luxe aura to legacy of luxe, from millennial millionaires to subliminal marketing, from aspirations to philosophy of branding desire. These commentaries are based on my decade-old research and insights into this dynamic and mesmerizing world of luxury.

  1. You have illustrated the book. I believe this is your maiden effort. How was the experience?

Illustrations have always played a key role in my books as they help in understanding the subject or the story better. So this time I chose to extend my storytelling format from only writing to include an illustration. As Luxe Inferno is a faction so the illustrations were needed for both fiction and non-fiction. This was a real challenge. The biggest advantage was that I knew exactly what was needed so it turned out to be a great learning experience to be able to capture the essence of a story both in fiction and non-fiction.

About the Author: Dr. Mahul Brahma is a luxury commentator, columnist and author of The Luxe Trilogy – three books exploring the world of luxury. Dr. Brahma is a journalist-turned-an award-winning communication and CSR leader with a Tata group company.   

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Dr Mahul Brahma receives CSR Leader of the Year Award https://theceo.in/press-release/dr-mahul-brahma-receives-csr-leader-of-the-year-award/ https://theceo.in/press-release/dr-mahul-brahma-receives-csr-leader-of-the-year-award/#respond Tue, 13 Aug 2019 14:27:18 +0000 https://theceo.in/?p=64244 Author Mahul BrahmaDr Mahul Brahma receives CSR Leader of the Year Award Delhi: Dr. Mahul Brahma, author of The Luxe Trilogy and Head of CSR and Corporate Communications for a Tata Group company, mjunction, has won CSR Leader of the Year Award in coveted CSR Summit and Awards 2019 held in New Delhi. Dr. Brahma has been […]]]> Author Mahul Brahma

Dr Mahul Brahma receives CSR Leader of the Year Award

Delhi: Dr. Mahul Brahma, author of The Luxe Trilogy and Head of CSR and Corporate Communications for a Tata Group company, mjunction, has won CSR Leader of the Year Award in coveted CSR Summit and Awards 2019 held in New Delhi.

Dr. Brahma has been successfully leading a project, on behalf of mjunction, called Project Jyoti in collaboration with the Government of Chhattisgarh. The project involves transforming lives of 50 visually-impaired students using mobile technology. In this project the SCERT books were converted using Unicode into Accessible format and then uploaded on apps in the mobile phones provided to the students. The students are trained by experts to use “talk back” facility in the smart phones to navigate and read their text books. This has given them freedom from Braille books, which were short in supply, and lowered their dependence on sighted individuals for simple tasks like reading a newspaper.

Dr Brahma is an award-winning communicator and a former senior editor with leading publications. He is a luxury columnist and author of The Luxe Trilogy, which includes Decoding Luxe, Dark Luxe and a soon-to-be-released book. He has been actively involved with many NGOs such as CRY and Hope Foundation and have been working towards welfare of children in need.

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Ivey to publish mjunction case study https://theceo.in/news/ivey-to-publish-mjunction-case-study/ https://theceo.in/news/ivey-to-publish-mjunction-case-study/#respond Fri, 09 Aug 2019 10:59:08 +0000 https://theceo.in/?p=64169 Author Mahul BrahmaIvey to publish mjunction case study Kolkata: US-based Ivey Publishing, the apex body which publishes A-listed corporate case studies that are used by Ivy League institutes and premier b-schools, is all set to publish a case study on mjunction. The case study titled “mjunction: The Branding dilemma” has been jointly authored by Prof Sanjeev Tripathi, Associate Professor […]]]> Author Mahul Brahma

Ivey to publish mjunction case study

Kolkata: US-based Ivey Publishing, the apex body which publishes A-listed corporate case studies that are used by Ivy League institutes and premier b-schools, is all set to publish a case study on mjunction. The case study titled “mjunction: The Branding dilemma” has been jointly authored by Prof Sanjeev Tripathi, Associate Professor of IIM-Indore and Dr. Mahul Brahma, Head of CSR, Corporate Communications and Branding mjunction and author of The Luxe Trilogy.

The case explores the various facets of the presence of multi-brands and the dynamics between well-established sub-brands and the struggle of a mother brand. mjunction, which is now India’s largest B2B ecommerce company and a joint venture between Tata Steel and SAIL, was originally called metaljunction, faces a unique challenge wherein the age-old sub-brands enjoy a higher recall with customers than the mother brand “mjunction”. The case explores mjunction’s dilemma while formulating its strategy for high growth.

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Communicator & Author Dr Mahul Brahma wins Best Communication Strategist Award https://theceo.in/press-release/communicator-author-dr-mahul-brahma-wins-best-communication-strategist-award/ https://theceo.in/press-release/communicator-author-dr-mahul-brahma-wins-best-communication-strategist-award/#respond Fri, 18 Jan 2019 06:01:43 +0000 https://theceo.in/?p=61489 Mahul Brahma AwardCommunicator & Author Dr Mahul Brahma wins Best Communication Strategist Award Kolkata/New Delhi: Dr Mahul Brahma, Head-CSR, Corporate Communications and Branding at Tata group company mjunction won the “Best Communication Strategist of the Year” Award in the maiden Corporate Communications and PR Summit and Awards in Delhi. He is a luxury commentator and author of […]]]> Mahul Brahma Award

Communicator & Author Dr Mahul Brahma wins Best Communication Strategist Award

Kolkata/New Delhi: Dr Mahul Brahma, Head-CSR, Corporate Communications and Branding at Tata group company mjunction won the “Best Communication Strategist of the Year” Award in the maiden Corporate Communications and PR Summit and Awards in Delhi. He is a luxury commentator and author of Luxe Duology, two books on luxury — “Dark Luxe and “Decoding Luxe”.

Dr Brahma said, “I am the brand custodian of the largest B2B ecommerce company in India and small wonder strategy plays a key role in every communication, whether corporate, traditional media or social media. The target audience, who are the stakeholders, needs to classified and every communication targeted and packaged accordingly for ensuring the desired impact of news. It is good that industry is recognising the role of strategy in corporate communications and PR. I am humbled to receive this award. I thank the jury, Kamikaze B2B Media, mjunction, MD and CEO Mr Vinaya Varma, and my better half Sabiya for their support. God has been very kind.”

Author Mahul Brahma

Dr Brahma is an alumni of University of Cambridge – Judge Business School, MICA and St Xavier’s College.

Dr Brahma is a luxury columnist and has been a senior journalist for a decade with Economic Times, CNBC TV18, Reuters and India partner of New York Times. His short films were selected and screened at 69th Cannes Film Festival and Dada Saheb Phalke Film Festival. Dr Brahma has won Ecommerce Communication Leader of the Year Award in 2017, Certificate of Excellence in Corporate Communications in 2017 and Young Achiever Award in National Awards for Excellence in Corporate Communications in 2016. He was also chosen in the ‘40 under 40’ list of most reputed communicators under 40 years of age in India by Reputation Today in 2017. He is an avid golfer.

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Mahul Brahma’s book ‘Dark Luxe’ exposes darkness behind dazzle https://theceo.in/press-release/mahul-brahmas-book-dark-luxe-exposes-darkness-behind-dazzle/ https://theceo.in/press-release/mahul-brahmas-book-dark-luxe-exposes-darkness-behind-dazzle/#respond Thu, 04 Oct 2018 10:05:31 +0000 https://theceo.in/?p=60783 Author Mahul BrahmaHead: Mahul Brahma’s book ‘Dark Luxe’ exposes darkness behind dazzle Subhead: Luxury commentator and author shares his thoughts on the sequel of “Luxe Duology” and how he aims at expanding the scope of luxury beyond “price tags” and making it more inclusive Tell us about Dark Luxe? Dark Luxe is an anthology of 13 short […]]]> Author Mahul Brahma

Head: Mahul Brahma’s book ‘Dark Luxe’ exposes darkness behind dazzle

Subhead: Luxury commentator and author shares his thoughts on the sequel of “Luxe Duology” and how he aims at expanding the scope of luxury beyond “price tags” and making it more inclusive

Tell us about Dark Luxe?

Dark Luxe is an anthology of 13 short stories and a tailpiece on luxury. It is the second book of the “Luxe Duology” after “Decoding Luxe”. From the glossy magazine pages with “price on request” tag, “Dark Luxe” takes readers to the other end of the spectrum. These horror stories are pure work of fiction, though not limited by it. These stories are buried deep into the Mediterranean or in the sanctum-sanctorum of our hearts. Dark Luxe tells you the tale of how we humans are all the same in our core, dominated by one or many of the seven deadly sins.

How did you select the luxe products for the stories/book? 

The luxury products in these stories are the protagonists and they share their version of the event in which they have been made an accessory or in some cases they have acted on their own accord. So selection of products boiled down to the choice of protagonists, and here it was a mix of imagination and reality. In some cases the stories led to the protagonist, in others the protagonists led to the stories. Whether it is the Princess Cut Tiffany ring or the Rolls Royce Phantom or the Rolex watch or the luxury yacht or a Dom Perignon vintage champagne – all of them share their tales as a silent witness that are far from the dazzle they exude.

What about the Luxe Duology?

The “Luxe Duology” is the two part series of my books on luxury – Decoding Luxe and Dark Luxe. This is the first duology of its kind on luxury internationally. The interesting part is that while the first is non-fiction the second is fiction. So it is not like a conventional story in two parts but a story none the less, unconventional and thrilling wherein it completes the entire spectrum of luxury – from dazzle to darkness.

My objective with the Luxe Duology is to expand the scope of luxury beyond “price tags” and make it more inclusive so that more and more people can start understanding, appreciating and accepting luxury as an integral part of their life and not shun it as something that belongs to another world.

Is the dark side of luxury a figment of your imagination or is it for real?

Luxe or dazzle has to have a dark side, it is like Yin and Yang. I have interviewed many luxury brand owners and custodians as well as members from royalty during my stint with New York Times when I was editing a luxury supplement. During these chats I have heard, off the record, numerous stories, be it an espionage between two luxury giants over a design for a fashion line or bloodshed between brothers over a piece of priceless jewel. However, these stories are very well guarded secrets and become a folklore, either corporate or royalty. It was then I thought that with ‘Decoding Luxe’ if I am showcasing the evolution of luxe, with the other part of the ‘Luxe Dulogy’ I will expose this ugly side of luxury, albeit in a form that will be more acceptable to readers. And that is why ‘Dark Luxe’ is a fiction.

These short stories about The Dark Life of Luxe are figments of my imagination but not limited by it…it is interspersed with facts. 

Please share your thoughts on the alternate sequence of life and death in the title of the stories? And why are some stories connected?

The sequencing of the stories which alternates between “Life of…” and “Death of…” is a deliberate attempt to give a rhythm to the way the stories are told to the readers. It is a sway between two extremes of our existence as well the existence of luxury. It is only when we explore the two ends of the spectrum we get to know the truth and so this aims to bring out that truth that hides behind fiction and folklore to the readers.

In filmmaking there is a very popular term that we use, POV shot or point of view shot. The camera transforms itself into the eyes of the protagonist and the story develops accordingly. So, in ‘Dark Luxe’ I have told the stories from the POV of my protagonists. And there are stories in which the same event is told from two perspectives and how these turn out to be so different that it warrants separate tales. 

Dark Luxe

These stories are very dark, have you thought of the reaction of your readers are completing the book?

I am confident of the maturity of my readers so in the epilogue I have written in details on my thoughts on the reader’s reaction, so let me share an excerpt:  “It was very cold inside the catacombs at St Stephen’s Cathedral in Vienna, you will get an eerie feeling, a feeling of some presence. Suddenly my curiosity made me peep through a window into a dimly lit room. My blood cuddled and a chill ran through my spines. Yes I am using clichés, as sometimes they best describe your feelings. It was a room of death. Human bones and skulls were stacked neatly in the room. And then this was only one of the rooms – the rooms of death. The remains of over 11,000 persons are in the catacombs – just their bones and skulls.

After gaining back my stupor, I looked into the next room and then the next – no glass barriers, only a window. After a few windows and innovative patterns with which human bones and skulls can be stacked, I felt nauseated.

It was at that moment this thought dawned on me — have I given the readers of “Dark Luxe” a similar experience?

Are my stories like these rooms of death?

Maybe, maybe not. But that is for my readers to let me know.

Like the walls of the catacomb, luxury remains a silent witness to the darkness of human deeds.”

About the book:

When we think of luxury we always think of dazzle, but we never even touch upon the darkness that hides behind this luxe. It is always about glam and glitz. Behind this razzle-dazzle, there is another life. A life filled with lust, hatred, jealousy, anger. Luxury is just a silent witness to the depth of darkness of human hearts.

Dark Luxe is not about dreams, it is about nightmares. It is about those realities that safely hide behind the veil of luxe. These 13 short stories are from the darkest, bottomless pits of hell. These first-hand tales of horror are by stuff luxury is made of, straight from their heart, leaving a trail of blood.

Mr Amitabh Bachchan, Mr Ratan Tata have given his blessings for the book and Dr BibekDebroy has written the foreword.

About the author:

Mahul Brahma is a luxury commentator and columnist. He is also an award-winning communicator, heading CSR, corporate communications and branding for mjunction, a Tata group company. He has been a senior journalist for a decade with Economic Times, CNBC TV18, Reuters and India partner of New York Times. He is an alumni of St Xavier’s College, University of Cambridge – Judge Business School and MICA. His debut micro short film “Post-It” as a filmmaker has received accolades from national and international film festivals. He is an avid golfer.

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In Conversation with Mahul Brahma, Communications and Branding Expert https://theceo.in/success-stories/in-conversation-with-mahul-brahma-communications-and-branding-expert/ https://theceo.in/success-stories/in-conversation-with-mahul-brahma-communications-and-branding-expert/#respond Tue, 27 Oct 2015 04:07:04 +0000 http://theceo.in/?p=2970 mb12-480x375In Conversation with Mahul Brahma Communications and Branding Expert The CEO Team • New Delhi Q: From a senior editor you have become an expert on communications and branding. It must be an interesting journey. Please share with our readers. It really was a very interesting journey indeed. I started my Corporate Communicator career as Media […]]]> mb12-480x375

In Conversation with Mahul Brahma

Communications and Branding Expert

The CEO Team • New Delhi

Q: From a senior editor you have become an expert on communications and branding. It must be an interesting journey. Please share with our readers.

It really was a very interesting journey indeed. I started my Corporate Communicator career as Media Advisor to Mr Sanjiv Goenka, Chairman of RP-SG Group, and as a PRO of CESC. Being the spokesperson of the power utility company and handling media from the other side of the table is a very challenging task. It was baptism by fire. I later joined Ambuja Neotia as Head of Corporate Communications and Branding and media advisor to Mr Harshavardhan Neotia, Chairman and MD of the group. I am currently Head of Corporate Communications and Branding for a Tata Steel and SAIL joint venture, mjunction. I am the brand custodian and responsible for making the mjunction brand most admired. Being a part of Tata group has a great advantage as I get to connect with the entire Tata family including the Chairman Mr Cyrus Mistry. In the book “Intrapreneurs@mjunction” the author has also thanked me in the acknowledgement segment for my contribution in bringing out the book.

Media has been very kind to frequently seek my opinion and thoughts as an expert in Branding and Communications in their stories. I love sharing my ideas and thoughts on communication and branding with live audience in open forums during my speaking sessions at esteemed institutions like IIM Calcutta and industry bodies like CII and ASSOCHAM. I am also an active member of Public Relations Society of India (PRSI).

Q: You have been an accomplished journalist. Please share with us the story?

Journalism was my passion. I have been a journalist for over a decade. I have been lucky to work with some brilliant editors and journalists. I started my career with The Economic Timesin Kolkata in 2002. Then I moved to Mumbai and started working with Reuters and then joined the launch team of DNA in 2005. Soon after, I moved back to The Economic Times and started managing the Op-Ed page while extensively writing on entrepreneurship. I have held Senior Editorial positions in BusinessWorld magazine andCNBC TV18 Group’s Newswire18. In my last stint as a journalist, I was a Senior Editor with the India partner of the New York Times, Financial Chronicle (FC). I have written Editorials, Op-eds and on luxury extensively, I was also editor of a luxury supplement.

I am currently a columnist with The Economic Times on luxury branding. I write on the world of “luxe” and how it can be strategically marketed, positioned, branded and on its various other unknown facets.

I have also co-authored a book that was launched by Ms Jaya Bachchan in Kolkata titled “Durga: A woman of Substance”.

Q: Tell us a bit of your early life and educational background.

I was born on 15th February, 1981 in Kolkata in a Brahmo family. I graduated in Economics from St Xavier’s College, Calcutta and I am currently an advisor on entrepreneurship to SXC Entrepreneurship Development Cell. I completed my Masters in Economics from University of Calcutta and I was a ranker. I am currently pursuing my PhD in Economics.

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