luxury – The CEO Magazine – India https://theceo.in The CEO Magazine: Best Monthly Business Magazine for Business Leaders and Decision Makers Fri, 28 Feb 2020 10:58:10 +0000 en-GB hourly 1 https://wordpress.org/?v=5.3.2 https://theceo.in/wp-content/uploads/2018/02/cropped-TCM-Favicon-2-50x50.jpg luxury – The CEO Magazine – India https://theceo.in 32 32 HOW LUXURY BRANDS ARE ENGAGED IN SUSTAINABLE PACKAGING? https://theceo.in/2020/02/how-luxury-brands-are-engaged-in-sustainable-packaging/ https://theceo.in/2020/02/how-luxury-brands-are-engaged-in-sustainable-packaging/#respond Fri, 28 Feb 2020 10:58:10 +0000 https://theceo.in/?p=67180 HOW LUXURY BRANDS ARE ENGAGED IN SUSTAINABLE PACKAGING? For years, countless decision makers in the luxury industries have been searching for solutions that support the sustainable luxury. The concept is a trend of today and the future as the recent studies have shown that many millennials are interested in buying the sustainable luxury. Yes, the […]

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HOW LUXURY BRANDS ARE ENGAGED IN SUSTAINABLE PACKAGING?

For years, countless decision makers in the luxury industries have been searching for solutions that support the sustainable luxury. The concept is a trend of today and the future as the recent studies have shown that many millennials are interested in buying the sustainable luxury. Yes, the luxury products that are not only premium, but also do not impact the nature negatively.

Traditionally, the luxury industry is usually synonyms to the excessive consumerism, disposal income and guilty pleasures, but today, the young affluent generation of millennials and the generation Z have become more conscious about the decision they make while they purchase any item today. To cater to such a target audience, brands have been brainstorming solutions that resonate with the personal values of the customers. The high-end brands that want to retain their status in the luxury market. Thus, they need to evolve to keep up with this growing trend towards ethical and sustainable luxury.

A recent study showcased that the 73 percent of millennial respondents were willing to spend more on a product if it comes from a sustainable or socially conscious brand. This number is significantly more than what older generations indicated. Furthermore, the study indicated that 81 percent of Millennials expect the brands that they buy into to be transparent in their marketing and actively talk about their sustainability impact.

PAPER, AN ESSENTIAL IN ALL LUXURY SECTORS

Paper is an elements that can be found everywhere, both in packaging products and for the corporate image of brands, in fashion, cosmetics, perfumes, wines and spirits, chocolates, watches, jewellery, and more. Well, the luxury industry catering to the digital millennials who want environmentally conscious luxury is pivoting towards ecological choices. Paper is an essential part of the same being one of the most sustainable and versatile materials available today, it is becoming the most logical choice.

Living in this digital age, innovation is a key part of the awareness about the sustainability and the how brands are incorporating the same in their products, services and actions. Today, extravagance is overrated and is not usually connected with luxury. It is the classic and chic style that derives that premium feels in the services.

From brochures to packaging to paper for personal use, Luxury is all about the experience the brand is offering and while the products are important, marketing and packaging cannot be ignored. This is the key reason why the brands are constantly investing in the high quality paper. And not only taht they are also investing the eco friendly paper for the packaging that reflects their brand’s core values.

APPLE:  LEADING FROM THE FRONT

While the sustainable luxury is something that every brand should include in their service and products, Apple has been redefining the luxury industry and how the products are managed today. They have been offering the recyclable and sustainable packaging that allows for the high-end quality allure of the product shine through.

Being a brand that has successfully incorporating the sustainable packaging, it is not there goal about the realisation of the impact of the plastic and post consumer waste on the society and the environment. In their recently launched “Paper and packaging strategy” Apple has mentioned how they have incorporated the simple and minimalistic packaging for the iPhone with the priorities of the reducing the impact on the climate change and the conserving the precious resources by using materials efficiently with the process of choosing the recycled and renewable products along with identifying, developing, and utilizing safer materials in products and processes.

PVH: AFFLUENT AND AWARE

 You might have not heard about PVH, but the American apparel brands owns the luxury brands like Calvin Klein and Tommy Hilfiger is a brand with the highly ambitious sustainability goals which includes using the 100% sustainability and the  ethically source packaging by 2025.

With the aim to ensure that they reduce the company’s negative impacts to zero, increase positive impacts to 100% and improve over one million lives throughout its value chain, the PVH has been addressing various issues including the climate change, the use of waste and hazardous chemicals, worker safety and programs for women. In their endeavour, suing the paper packaging is also an initiative.

Marissa Pagnani-McGowan, group VP of corporate responsibility at the corporation said “As a global apparel company, we recognize that we have a responsibility to reduce waste, and one key way to do so is by minimizing our packaging and making it recyclable.”

ASOS: ECOMMERE GIANT WITH SUSTAINBILITY PRACTICES

The leading ecommerce giants has been indulging the sustainable practices when it comes the packaging of the products ordered online from their site with the policies of the packaging and waste as the priority in the environmental policy.

As a recent cradle to door assessment showcased that the plastic bags produces over 60% less GHG emissions than cardboard, the company decided to reduce the number of cardboard. They have taken various such initiatives to mitigate the environmental risk including reducing the thickness of the plastic bags used. They have been also recycled content of the bags and the retailer is closely working towards a closed loop system, a system which will allows the post consumer waste to reduce done and the need for the virgin plastic bags to be reduced as well.

BURBERRY: REFELCTING COMPANY’S ETHOS

Burberry is one of those brands that in the luxury industry for a long time and with there is a current trend of sustainability, they have been updating themselves as the brand has recently launched brand new packaging to align with its movement towards eliminating unnecessary plastic packaging.

The brand has been remodelling tits process of the packaging as they have replaced the traditional packaging with the modern manufacturing technique. Coming back to paper packaging, they use the FSC-certified paper from recycled coffee cups to create a high-quality, expensive feel product that continues to resonate with the brand’s heritage.

HOW TO MEET THE DEMAND?

Meeting the increasingly strong consumer demand, brands are up scaling to provide a positive contribution to their ecosystem in this age of philanthropic luxury retail. While the demand is quite clear, how are the brands actually including the concept of the sustainability in their offerings? The key is to be authentic. There is no sham required; the brands genuinely need to practice what they are promising. They have to incorporate the environmentally-friendly models into their practice from the ground up before they start to create hype around it.

Indian Luxury Trains Travelling Back To The Era Of Royalties And The Diverse land

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INDIAN LUXURY TRAINS: TRAVEL BACK TO THE ERA OF ROYALTIES AND THE DIVERSE LAND https://theceo.in/2020/02/indian-luxury-trains-travel-back-to-the-era-of-royalties-and-the-diverse-land/ https://theceo.in/2020/02/indian-luxury-trains-travel-back-to-the-era-of-royalties-and-the-diverse-land/#respond Sat, 22 Feb 2020 06:18:47 +0000 https://theceo.in/?p=67083 INDIAN LUXURY TRAINS: TRAVEL BACK TO THE ERA OF ROYALTIES AND THE DIVERSE LAND The best way to explore India is by railroads. Travelling through the different cities by one of the largest railway networks in the world, one experiences the widely diverse land, the different cultures, languages, landscape, languages all in one journey. If […]

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INDIAN LUXURY TRAINS: TRAVEL BACK TO THE ERA OF ROYALTIES AND THE DIVERSE LAND

The best way to explore India is by railroads. Travelling through the different cities by one of the largest railway networks in the world, one experiences the widely diverse land, the different cultures, languages, landscape, languages all in one journey. If India as a country and its rich history of royalty intrigues you, then luxury trains in India are offering something that will exceed your expectations.

The top four luxury trains of Indian Railways allows one to travel back in the time to the era of the kings and the royalty namely Maharajas’ Express, Palace on Wheels, The Deccan Odyssey, and Golden Chariot. Well, magnificent, is a term most people as these luxury trains offer a one-of-a-kind experience.

These luxury trains are more than just the mode of transportation for the passengers as they are treated as royalties with several amenities on board. For the prospective explorers of the rich cultural heritage of India in the lap of luxury, these luxury trains are designed with the elements of grandeur. The onboard passengers experience this grandeur evident from the royal interiors, ambience, and service along with the stringent security arrangements.

Well, one will only know when they experience the matchless comfort onboard while exploring some of the most popular tourist destinations of India by each of the trains through their respective routes.

MAHARAJAS’ EXPRESS, TRAVEL LUIKE A KING

Maharaja, which translates to the king in English, is the name of the luxury train that has been owned and operated by IRCTC. One of the most expensive luxury trains in India, this runs between October and April, covering around 12 destinations.

The train has a range of five itineraries

  • Heritage The Heritage of India(8-day journey) (Mumbai – Ajanta – Udaipur – Jodhpur – Bikaner – Jaipur – Ranthambore – Agra – Delhi)
  • Gems of India(4-day journey) (Delhi – Agra – Ranthambore – Jaipur – Delhi)
  • The Indian Panorama (8-day journey) (Delhi – Jaipur – Ranthambore – Fatehpur – Sikri – Agra – Gwalior – Orchha – Khajuraho – Varanasi – Lucknow – Delhi)
  • Indian Splendour (8-day journey) (Delhi – Agra – Ranthambore – Jaipur – Bikaner – Jodhpur – Udaipur – Balasinor – Mumbai)
  • Treasures of India (4-day journey) (Delhi – Agra – Ranthambore – Jaipur – Delhi)

Each route has a different duration and ticket costs for which one can have one of the best experiences of their lives. From attending barbeque in sand dunes to exploring the culture and Mughal history of India, this train journey is a combination of everything.

PALACE ON WHEELS, THE ROYAL RAJASTHAN

When we said, travelling back in time, well, the palace of the wheel is exactly what we were talking about, the train is the pride of royal Rajasthan, the land of the kings. Launched in 1982, the train was based on the royal train coaches of the British era, which used to be the personal coaches of erstwhile rulers of the princely states.

The train’s route is Delhi – Jaipur – Sawai Madhopur – Chittorgarh – Udaipur – Jaisalmer – Jodhpur – Bharatpur – Agra – Delhi. At every stop of the 7 stoppages, in the 7 nights, 8 days journey that works in the months of operations from September to April, the passengers can view the key attractions.

THE GOLDEN CHARIOT, WITNESS INDIA’S SOUTH

India’ south is a whole new world to explore especially loved by those who are fascinated by the coastal beauty. An initiative by the Karnataka State Tourism Board, the Golden Chariot is a luxury train that allows travelling through the popular spots in South India, in the states of Karnataka, Goa, Kerala, Tamil Nadu, and Pondicherry, depending on the itinerary.

Equipped with different facilities fit for kings, be it the breakfast in bed or the mesmerising scenic routes, and the aesthetic interiors complement the picturesque terrains through which the train travels in its route starting from Bangalore.

Each of the 11 guest cabins is named after the ruling dynasties with elegantly designed Mysore style furniture, Ayurvedic spa centre in-house fine dining restaurants, and ambience maintained by the staff, one can avail the all the services while passing by the World Heritage sites.

THE DECCAN ODYSSEY, MAHARSHTRA’S LUXURIOUS RIDE

The royal blue train is based on the model of Palace On Wheel. The passengers may feel that they are boarding a noble chariot going out on the inspection of the conquered lands on the Deccan Odyssey. This luxury train was launched to boost tourism in Maharashtra, a state with stunning cities.

 Offering a perfect blend of both transport and luxury, the route of this train starts from Mumbai, covers 10 popular tourist locations including Ratnagiri, Sindhudurg, Goa, Aurangabad, Ajanta-Ellora Nasik, Pune, returning to Mumbai.

A deluxe cabin for a single person costs $5,810 for travelling in the train that is designed to showcase how the king lived in the 16th century; one needs $12,579 to book a presidential suite. On this journey, one can enjoy the multi-cuisine restaurants serving food presented by expert chefs, to a spa for relaxing massages, along with many other state-of-the-art facilities.

Routes in Deccan Odyssey includes:

  • Maharashtra Splendor (Mumbai – Nasik – Ellora Cave – Ajanta Caves – Kolhapur – Goa – Ratnagiri – Mumbai)
  • Indian Odyssey (Delhi – Sawai Madhopur – Agra – Jaipur – Udaipur – Vadodara – Ellora Caves – Mumbai)
  • Hidden Treasures of Gujarat (Mumbai – Vadodara – Palitana – Sasan Gir – Somnath – Little Rann of Kutch – Modhera – Patan – Nashik – Mumbai)
  • Indian Sojourn (Mumbai – Vadodara – Udaipur – Jodhpur – Agra – Sawai Madhopur – Jaipur – Delhi)
  • Jewels of the Deccan (Mumbai – Bijapur – Aihole – Pattadakal – Hampi – Hyderabad – Ellora Caves – Ajanta Caves – Mumbai)
  • Maharashtra Wild Trail (Mumbai – Aurangabad – Ramtek – Tadoba – Ajanta – Nashik – Mumbai)

WHAT ARE YOU WAITING FOR?

If this list of luxury trains has interested you, then book yourself an exclusive train experience and travel through India like royalty!

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EXPERIENCE ENTERTAINMENT PREMIUM STYLE WITH LUXURIOUS THEATRES https://theceo.in/2020/02/experience-entertainment-premium-style-with-luxurious-theatres/ https://theceo.in/2020/02/experience-entertainment-premium-style-with-luxurious-theatres/#respond Tue, 11 Feb 2020 06:09:32 +0000 https://theceo.in/?p=66907 EXPERIENCE ENTERTAINMENT PREMIUM STYLE WITH LUXURIOUS THEATRES Going to the movies is so much more than just the movie one will be watching as the experience is the prime focus. From watching a romantic movie with a partner to watching a movie with the family, the experience is what matters, the most and although movies […]

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EXPERIENCE ENTERTAINMENT PREMIUM STYLE WITH LUXURIOUS THEATRES

Going to the movies is so much more than just the movie one will be watching as the experience is the prime focus. From watching a romantic movie with a partner to watching a movie with the family, the experience is what matters, the most and although movies are a form of entertainment for everyone, the experience changes from one cinema theatre to another.

Focused on the affluent audience, well, there are theatres across the world which focuses on delivering services at the theatre with attention to detail and overall experience beyond just the theatre screen which is something that their business model’s foundation is placed on.

Now, if I may ask, how much did you spend when you went to the movies last time. Well, the fact that presently every experience to the movies costs a high amount of money, most of which is not for the tickets but for the popcorn and drinks you buy at the theatre.

While the self-service option is availed by many people at these theatres when it comes to the luxurious theatres, the experience is on the next level. Imagine being snuggled into a soft seat with buttery popcorn in your lap and a sound system so effective that you can feel like it’s channelled directly into your temporal lobe. With the new, coolest, most luxurious theatres in the world that we have listed for you today which should be on your must-visit list:

An Iconic Cinema, Academy Awards Location for 3 Years

The TCL Chinese Theatre in Los Angeles, originally and still commonly known as Grauman’s Chinese Theatre, is regarded as one of the most famous movie theatres on the planet. Opened in 1927, this theatre has been an iconic part of Hollywood history and been a home to many premieres.

It hosts countless major premieres every year, along with some birthday parties, corporate junkets. It is also a location for three Academy Awards ceremonies and has even appeared in a fair few movies itself. The grandeur interior is exactly what you’d expect from Hollywood’s crown jewel which is intensely colourful and extravagant to the extreme.

Wondering what’s the cost to watch a movie here? Well, a jaw-dropping, recognizable venue, however, doesn’t come cheap with the standard price of a movie ticket here being 16 dollars and it can amplify to 20 dollars if you are watching a major release in 3-D or IMAX.

The Ultimate Movie Experience

The nationwide chain of theatres located in New York offers the “ultimate theatre experience,” and its New York branches certainly represent a decent attempt at being the costliest. The premium plus seat allows one to have privacy along with the individual pod-like double seats in each screen, a blanket and pillow, and full table service with a range of drinks, snacks or even a meal available to you before or during the movie. What more can one ask for in “ultimate” experience?

$32 is the cost of this experience and that is just for ticket and the food and drink costs a fair bit on top that you should be ready for.

A Bath At The Movies

The perfect blend of love for off-the-wall “event” screenings and high cost of living means it’s one of the most expensive places to see a movie in the world. Hot Tub Cinema is, well, exactly what it sounds like. A screen and a dozen hot tubs make the name of the cinema come to reality as the

It’s expensive and it costs over $45. However, it’s cheaper if you pay for a private tub and split it between six which is a better option because who would want to watch a movie with strangers in a bathtub?

India’s Leading PVR Cinemas’ Most Premium

A brand that originated as Priya Cinema in South Delhi, which was bought by Ajay Bijli’s father in 1978, PVR Cinemas Theatre Director’s Cut allows one to enter another world and experienced before in a cinema hall.

With dedicated concierge service guarantees a smooth experience for booking tickets, priority bookings, corporate bookings, private screening, hosting events and special occasions and more, it also offers gourmet in-auditorium food & beverage experience.

With its four auditoria, a restaurant, a cafe, a bar, a patisserie, lounge, and a bookshop devoted to movies one can get the premium experience at a worth Indian Rs 800-Rs 1,000.

Bottom Line

Presently, there are various reasons one may avoid visiting a theatre with streaming services, rising ticket prices, these places are offering something unique. Visit these places and get the premium exclusive experiences you are searching for. Across the world, there are still many theatres that re giving the opportunity to the audience who loves movies with a unique twist which make them luxury as well. After all who does not want a premium and and exclusive experience, the new luxury in the present era.

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Strategies To Market Luxury Products

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Strategies To Market Luxury Products https://theceo.in/2020/01/strategies-to-market-luxury-products/ https://theceo.in/2020/01/strategies-to-market-luxury-products/#respond Thu, 30 Jan 2020 06:03:06 +0000 https://theceo.in/?p=66782 Strategies To Market Luxury Products Luxury products have a major market share across the world. There are almost 350 million customer base which means there is an enormous revenue opportunity for luxury brands. The market of luxury products is crowded than ever which means an average customer can easily find previously unattainable luxury products. There […]

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Strategies To Market Luxury Products

Luxury products have a major market share across the world. There are almost 350 million customer base which means there is an enormous revenue opportunity for luxury brands. The market of luxury products is crowded than ever which means an average customer can easily find previously unattainable luxury products.

There is a major shift in the market and the way luxury products are consumed which has forced brands to up their game to stand out. Luxury items were once the industry of a few selected companies with exclusive access to exceptional and unusual supplies. This is no longer the case; however there are several complex reasons for the increasing availability of luxury products, and now all the mainstream brands are giving their products a luxury touch.

This is why a balance needs to be struck so that the luxury credentials of the products are emphasised while avoiding creating the impression that these items are only suitable for individuals who are wealthy or upper class. So, if the marketing strategy goes too far the other way, then there’s a risk of isolating a large chunk of the potential customer base. Below we have given how you can market any luxury products:

Customization and Uniqueness

Customization is a very powerful sales tool. By allowing the customer to customise the product according to their need gives a personalised touch and makes your product unique. This will make the customer feel special and also means you can charge a higher rate for the product. Despite of any product you are selling, customization can be your biggest sales weapon.

Another reason why customization is so effective is that all the luxury items are made by skilled craftsmen, according to customer’s satisfaction. The skill required to craft these luxury goods is traditionally where their high price tags have come from. Today, however, obtaining what was once scarce materials have become much easier and advances in manufacturing have meant that producing luxury products on a larger scale is now possible.

Some luxury goods are still crafted by hand today and these can demand the same high price tags that they did in the past. If a product is handmade, this should form a significant part of its marketing as an item that is crafted by hand is still recognised as being more luxurious than one mass-produced by machines.

Take Advantage of All the Senses

While marketing any luxury item, it is important that you not just highlight only one sense of the product like if you are running an ad campaign for perfume brand then it should not just be about smell. Effective advertising appeals to as many senses as possible to give potential customers the impression that your product is fulfilling multiple roles in their lives.

For example, When a Rolls Royce rolls off the production line; the company infuses the interior with a scent designed specifically for the task. This scent is meant to capture the feeling and experience of being in a handcrafted luxury car. It is done by blending the smells of wood, leather, and oil so that when someone is inside the car, they feel that they can identify specific materials involved in its construction. Good memorable background music can also do the trick for you.

Cultivate Mass Appeal

To sell a luxury product to the average consumer, you need to make sure that they don’t feel frightened by it. Consider, for example, luxury alcohol; a consumer may well be able to afford an expensive bottle of wine or whiskey, but they may well feel intimidated by the price tag. They know that the expensive wine is good, but they don’t have enough specialist knowledge about the product to be able to evaluate their purchase.

Apple’s iPhone is a great example of what a company can achieve when they take a luxury product to the masses. Before iPhone Smartphone were only considered by rich and higher class people. They were not at all user-friendly and were marketed almost exclusively to business people and those with high powered jobs. The marketing of the devices reflected this attitude and consequently, the average consumer was deterred from investing in one.

Apple marketing showed that a device which was just as capable, than the competition, but which was designed to be easier to use for the masses. Therefore iPhone is considered as a revolutionary smartphone.

Don’t Underestimate the Value of Brand Ethos

Consumers today are much more concerned than they used to be with the supply chains that they support when buying products. They also care about the green credentials of the companies that they give their money to.

Rather than trying to keep customers from asking certain questions about your company, you should instead put your ethos at the very heart of what you do. Customers will admire your company for displaying confidence in your ethos and if they can easily see that your company is one that cares about its customers and the wider world, it will go a long way to cultivating trust and loyalty, two of the most powerful marketing tools in existence.

If you feel that any part of your supply chain would detract from your brand’s image if it was put in front of your customer base, this is an indication that you need to change up your process. It is much better to absorb the extra costs of doing things ethically than risk the losses you will incur if your customer base finds a reason to shift. In fact, by neglecting your company’s ethos you will only be helping your competitors.

Conclusion

The market for luxury products has changed dramatically over the last half a century. More companies than ever before are jostling for pole position in this increasingly crowded marketplace. Effective marketing is the key to surviving and thriving, in this new ecosystem.

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Best Luxury Makeup Brands Across The World https://theceo.in/2020/01/best-luxury-makeup-brands-across-the-world/ https://theceo.in/2020/01/best-luxury-makeup-brands-across-the-world/#respond Fri, 24 Jan 2020 12:39:51 +0000 https://theceo.in/?p=66645 Best Luxury Makeup Brands Across The World Enhancing the natural features of people across the world, makeup has been perceived as an essential accessory and its application is no less than a form of art. Across the world, thousands of brands have been manufacturing makeup that is not just an ordinary foundation or mascara but […]

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Best Luxury Makeup Brands Across The World

Enhancing the natural features of people across the world, makeup has been perceived as an essential accessory and its application is no less than a form of art. Across the world, thousands of brands have been manufacturing makeup that is not just an ordinary foundation or mascara but luxury products with worth ranging from a two-digit value to four-digit value in US dollars.

Various factors can lead women to the counter of a high-end makeup store including their formula, the value attached to the name of the founder, the quality of the product and many more besides just the need that can be solved by any other product from a drugstore brand.

From Chanel to YSL, the brands have been offering women with their products from a long time and being such leading names in the luxury industry for their products like their bags they have naturally diversified into beauty care products. For women who desire chic and stylish with a dash of luxe, the top luxury makeup brands ion the purchase list is:

  • Estee Lauder: Estee Lauder, the 73-year-old company has been manufacturing luxury products for decades to serve the consumers with hi-end lifestyle. The American multinational brand has been manufacturing and marketing prestige skincare, makeup, fragrance and hair care products. Based in Midtown Manhattan, New York City, the brand has diversified and grown as today, the company owns a diverse portfolio of labels. These labels have been distributed internationally in up-market department stores with its headquarters in Midtown Manhattan, New York City.
  • MAC: Founded in Toronto, Canada in 1984 by Frank Toskan and Frank Angelo. Stylized as M·A·C, is a cosmetics manufacturer founded in Toronto and now headquartered in New York City and part of the Estée Lauder Companies. An acronym for Make-up Art Cosmetics, MAC is a brainchild of the Frank Toskan as he realized the lack of suitable colours and textures needed to maximize performance and result of makeup for these industries. The brand has till date collaborated with several famous personalities over the years, including RuPaul, Aaliyah, Selena, Nicki Minaj, Mariah Carey, Ellie Goulding, Sharon Osbourne & Kelly Osbourne, Patrick Starrr, Jeremy Scott, Sia, and Rihanna.
  • L’oreal: A leading French cosmetics company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris, MAC is the world’s largest cosmetics company and has developed activities in the field of cosmetics, concentrating on hair colour, skincare, sun protection, make-up, perfume and hair care. The company plays an active in dermatology, toxicology, tissue engineering, and biopharmaceutical research fields and is the top nanotechnology patent-holder in the United States.
  • Channel: The renowned brand is one of the top ten expensive brands which took place in the year 1909 in France by Coco Channel. They have been manufacturing chic and exclusive products along with supplying valuable and the world’s high and good quality cosmetics and luxury makeup products. The shoppers favourite luxury brand offers a large variety of products which includes bags, clothes, shoes, fashion accessories and make – up products which have been enhancing women’s features for more than a century.
  • Christian Louboutin: The namesake brand of the famous French fashion designer whose high-end stiletto footwear incorporates shiny, red-lacquered soles, Christian Louboutin partnered with Batallure Beauty LLC in 2012 to launch Christian Louboutin Beauté to enter the luxury beauty market. The expanded over the years as in 2014, he launched a range of nail lacquers, exclusively debuting the signature red shade. He launched a lipstick collection in 2015 which increased to 38 tones, divided into three collections in 2017.
  • Artistry: A skincare brand with a wide range of over 400 products including colour cosmetics, Artistry offers products manufactured by Access Business Group and marketed by Amway in 108 countries and territories worldwide, including Korea, Japan, Italy, China, Canada, Finland, South Africa, Germany, Norway, etc. Access, Quixtar, and Amway are part of the Alticor group of companies.

Bottom Line

If you’re borderline obsessed with makeup then your makeup routine must have these top luxury brands that are leading the industry and consistently delivering high-quality, top-notch products to satisfy your beauty needs.

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How to Pick The Right Luxury Automobile https://theceo.in/2020/01/how-to-pick-the-right-luxury-automobile/ https://theceo.in/2020/01/how-to-pick-the-right-luxury-automobile/#respond Fri, 24 Jan 2020 05:50:59 +0000 https://theceo.in/?p=66628 How to Pick The Right Luxury Automobile Practically every motorist dreams of getting behind the wheel of a luxury vehicle as these automobiles are the pinnacle of style, comfort and performance. Although many fantasize about becoming an owner, many people are not sure how to go about finding the right luxury vehicle for their particular […]

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How to Pick The Right Luxury Automobile

Practically every motorist dreams of getting behind the wheel of a luxury vehicle as these automobiles are the pinnacle of style, comfort and performance. Although many fantasize about becoming an owner, many people are not sure how to go about finding the right luxury vehicle for their particular needs. The right luxury car will depend on your own needs, budget and preferences, but these are the key areas to consider:

  1. Performance

If you need speed then you will want to look at luxury cars with the best performance. These automobiles emphasize driving experience with lightning-quick acceleration, quick handling and a range of features to enhance the experience of driving the vehicle. Often, these vehicles also feature a sporty style that turns heads too. A few brands for performance luxury cars include Ferrari, Lamborghini, Bugatti and Porsche, but there are many others to consider.

Performance cars are one of the most popular types of luxury car as they offer a far superior experience to anything else on the roads, but they can come with a high price tag. Additionally, they are not as practical as other vehicles, so they are not normally a good choice for families.

  1. Comfort

Those who want to ride in complete comfort should look into a luxury vehicle with a high-quality, spacious interior with plenty of tech that improves the experience inside the car. Many luxury vehicles have stunning handcrafted interiors which feel more like travelling in a lounge than an automobile. If comfort is a priority then you will want to look into prominent brands like Bentley, Aston Martin, Jaguar, Rolls Royce and Mercedes. These are popular choices with families and older drivers who regularly carry multiple passengers and need more space. If you’re looking for a smaller car then a Porsche could be a great investment

  1. Size

You can get very small luxury cars that are close to the ground right through to large SUVs that goes over everybody else on the roads, so it is important to think about what size suits your needs too. If you are looking for a two-seater, responsive vehicle then Ferrari and Porsche could be a great for you, whilst those looking for something more rugged but still luxury will be attracted to Land Rover, Range Rover and brands like Mercedes, Jaguar and Audi who make high-quality vehicles in practically every market. There are then lots of mid-sized options too, so you should easily be able to find one that is the perfect size for your lifestyle.

  1. Technology

Technology is a huge part of driving in modern times as tech can improve the comfort, safety and performance of a vehicle. Unsurprisingly, technology plays a huge role in luxury automobiles with many models boasting some of the best and most innovative technology available. If technology is important to you then brands like Jaguar, Mercedes and Audi are all good choices as these manufacturers are known for utilizing technology better than the rest. You will also want to select more modern vehicles as these will feature the latest technology available.

  1. Budget

Buying a luxury car certainly is not cheap, but some are a lot more affordable than others. Highly impressive brands like Rolls Royce and Bentley can be hugely expensive, whilst supercars made from companies like Lamborghini, Ferrari and Bugatti are also very expensive. There are then brands that are more common but come with a lower price tag, such as Mercedes, Alfa Romeo, BMW and Mercedes. The difference in price can be large, but it is always a wise move to look into buying a second-hand luxury car. In addition to the price tag, you must also factor in insurance costs, fuel and repairs as these can all be a significant amount more than a regular automobile.

One of the best ways to obtain a luxury car is to find one which is nearly new as these will have already taken the biggest depreciation fall. This means that they will be much more affordable and you will not lose as much money if you decide to sell down the line. Additionally, they are new enough so that they still feel new and have a full life ahead of them.

Bottom Line

Luxury cars come in all kinds of shapes and sizes, which mean that it can be hard to know which one is right for you. The best way to filter your search is to identify whether you are looking for performance or comfort, what you will be using the vehicle for, whether or not technology is important and what your budget is. You will then want to arrange a few viewings and take a couple for a test drive to see which one feels right. As such a huge investment, it is vital that you take the time to find the perfect automobile and one which suits your lifestyle well.

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SAVING THE WRECK, THE WINTER SKINCARE https://theceo.in/2020/01/saving-the-wreck-the-winter-skincare/ https://theceo.in/2020/01/saving-the-wreck-the-winter-skincare/#respond Sat, 11 Jan 2020 06:18:25 +0000 https://theceo.in/?p=66474 SAVING THE WRECK, THE WINTER SKINCARE Winter comes with its sweet charm, and if you are looking to appreciate the beauty of a snowflake, you will have to step out of your warm bubble. But the thing that stepping pour brings with it is the havoc it creates for your skin, the wreck it creates. […]

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SAVING THE WRECK, THE WINTER SKINCARE

Winter comes with its sweet charm, and if you are looking to appreciate the beauty of a snowflake, you will have to step out of your warm bubble. But the thing that stepping pour brings with it is the havoc it creates for your skin, the wreck it creates.

The dryness and itchy scales that come with the beautiful weather rob off the fun completely. The cold breeze can easily generate psoriasis, eczema and severely dry skin problems. And hence you need to take care of your skin mammoth. I this article, the CEO Magazine will enlighten you on a few tips that you can add to your routine, to make sure that your skin remains alive and glowing all through the winters;

WARM WATER: Once the temperature starts to dip, it naturally tempts you to go for hot showers. But if you are considerate of your skin, avoid it as, much as you can. Try to use lukewarm water, this will keep your skin healthy for long and prevent cracking. Moisturize your skin immediately after the shower, and use a product that has hyaluronic acid and ceramides to keep the moisture intact.

HYDRATION: No-matter where you are, inside your house or outside, remember that the air is always drier, because of which the water easily evaporates from your body. So either install a humidifier in your room or keep yourself constantly hydrated to maintain the water level in your body and skin, both.

CHOOSING A PRODUCT: Winters and summers are different seasons demanding different products, it isn’t necessary that a product that suits you in winters will also be good for your skin in summers, so choose your product according to your skin needs. Using mild and natural products is the key to healthy skin. If you are facing pimples, blackheads or acne, use serums and crèmes that repair your skin and are inclusive of hyaluronic acid, ceramides, glycerine, etc. do not use peel-off masks or astringent high lotions or anything that may have alcohol in it.

SKIN PROTECTION: Keep your skin protected outside, wear gloves, hats, warm clothes, etc. Cover your skin as much as you can, do not leave it exposed to the chilly breeze and at all costs carry your lotion with you, everywhere. Even if you plan to step out in the sun, put on the lotion, the sun may feel pleasant and warm at first but later it the UV rays will encourage damage, hence avoid the damage with lotions that have zinc oxide or titanium dioxide.

EXFOLIATION: Get rid of the dead cells by exfoliating the skin, the skin already faces a lot of damage in this season due to the cold winds, so make sure there is ample exfoliation for the skin barrier to remain intact. The skin will remain healthy, even if the routine is followed once a week. And the process for exfoliation depends entirely on the type of skin you have, so accordingly make your routine.

HANDS ARE IMPORTANT: As much as we take care of our face, we tend to forget that our hands are equally important and comparatively more exposed to air, water, light, etc. the oil glands on the hands are fewer and the moisture goes away far quicker than it does on your face. Apply as much moisturizer as you can before you leave home to prevent cracking and dryness.

THE FEET: Choose creams that are based on petroleum jelly and glycerin-based creams to keep your feet moisturized. And while you do that, ensure that there is ample exfoliation as well for the feet for it to absorb the same easily.

NO WET CLOTHES: Wearing wet clothes is a big setback in this routine; this will make your skin itchy and cause irritation and rashes. If you are going to play in the snow, great, but don’t be out there for too long. And once you are back, immediately remove the wet socks, gloves, caps, and jackets that you were wearing out there to avoid all the skin problems.

RIGHT DIET: Take care of the diet; eat a lot of season fruits and vegetables, mostly greens. Some fruits are high on vitamins and antioxidants, like blueberries, strawberries, raspberries, grapes, etc, eat those. If there is any chance that you are not taking the right amount of water or do not have the time to fix a routine for yourself, let the fruits, salads, milk, soups, and juices cover that up for you. This will keep your body and skin both healthy and filled with all the right nutrients.

ROUTINE: Make a routine, and strictly follow it. This is the most basic and simple thing to do to ensure happy skin in the cold weather. Clean up your skin twice a day, wash your face in the morning and moisturize it daily and enough to lock it in. Repeat the same at night as well, and take a good sleep, the skin will absorb all the moisture overnight making your skin softer.

So these were a few updates that will help you pull through winters with a softer, hydrated, and glowing skin. If you have a few tips that can be of help, please write to us and we will add it in our next blog. Until then, stay hydrated, healthy, and glowing!

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FASHION WITH A CAUSE: CHARITABLE LUXURY BRANDS https://theceo.in/2020/01/fashion-with-a-cause-charitable-luxury-brands/ https://theceo.in/2020/01/fashion-with-a-cause-charitable-luxury-brands/#respond Sat, 11 Jan 2020 05:26:16 +0000 https://theceo.in/?p=66468 FASHION WITH A CAUSE: CHARITABLE LUXURY BRANDS Charity begins at home, or maybe the wardrobe! Shopping luxury fashion products has been an essential part of the high-end lifestyle people live in. Even though, fashion-conscious consumers seem to care that they purchase sustainable styles, the plethora of surveys and market research showcase that their words to […]

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FASHION WITH A CAUSE: CHARITABLE LUXURY BRANDS

Charity begins at home, or maybe the wardrobe!

Shopping luxury fashion products has been an essential part of the high-end lifestyle people live in. Even though, fashion-conscious consumers seem to care that they purchase sustainable styles, the plethora of surveys and market research showcase that their words to purchase sustainable products do not necessarily align with their purchasing habits.

Practising what one preaches is important, but still many are guilty of not practising what they preach, especially when it comes to the clothing consumption habits. These choices are impacting the world and it is important to know the ramifications of the less sustainable sartorial choice. Various luxury brand s have been giving back to society through different mediums including sustainable products, employment, relief funds, etc.

Being a shopper with the financial capability to buy and contribute to a better world and choosing not to. Does one make a fair choice?

Be it negative effects on the environment, inhumane working conditions for labour, animal welfare issues, these issues have been acknowledged by various brands. The change is taking place slowly but surely as in many ways, sustainable fashion is a new luxury. While making the buying decisions, today, one may think what the brand represents and how they are contributing to the world with even a percentage of what it makes through hard-earned money.

There are various brands which allow one to add to their wardrobe with unique, sustainable and chic luxury fashion:

STELLA MCCARTNEY

A brand that has arguably pioneered the sustainable luxury movement, Stella McCartney’s namesake company, has been committed to creating ethical fashions since its inception. The designer label’s success represents how the shoppers can have both, their moral codes intact with being fashionable. The vegetarian-friendly brand of the modern era has products comprised of sustainability-source fabrics such as recycled nylon and polyester, organic cotton, and lines of Skin-Free Skin and Fur-Free apparel.

The efforts deployed by the charitable luxury fashion brand are centric to its corporate mission. In their endeavour, the brand has been associated with various not-for-profit organizations, such as Parley For Oceans and Fashion Positive, to bring attention to shoppers around the world about their wardrobe choices.

NINETY PERCENT

The renowned luxury brand has been taking space in the wardrobes of many individuals. With the plethora of modern, minimalist styles in dresses, tops to jumpsuits, bottoms, and knits – with an interwoven incentive to buy.

The fashionable brand has been contributing to society with 90% of its profits to charities of their customers’ choosing which is a core U.S.P. of the brand showcased in their brand name itself. The process of charity is a great way to connect with the clients and understand their choice of contributing to a specific social issue. As one shops from the website and receives their online orders, they can individually go onto “vote” tab of the Ninety Percent website, type in their unique order codes from the items’ care labels, and choose from a select group of charities to which they would like to donate 90% of the garment’s costs.

The ninety per cent is dedicated into three categories with 80% of proceeds going to the chosen charity, 5% to those who produce the clothes, and 5% to those that “run the brand’.

MATT AND NAT

Leather is a luxury item has been part of the mainstream fashion industry. Matt and Nat acknowledged the need for creating sustainable leather goods before its predecessors. In 1995, the foundation of the leading charitable luxury fashion brands was laid with the core values of commitment to using animal alternative textiles to create its products.

The brand is a proud producer of its signature animal-free leather fabric, the brand incorporates recycled materials such as recycled plastics, nylons, and cork into their women’s and men’s accessory products. It is no question that one makes a fashion statement with Matt and Nat products including various lines of bags, shoes, and small leather goods that pair perfectly with any modern and mindful shopper’s aesthetic.

These three brands have been leading the fashion industry offering the luxury products that represent sustainable luxury and more. These brands have been leading a change in the industry and the world as fashion is viewed as an element that allows one to explore their creativity and wear the beliefs on their sleeves, choosing these brands as top choices must be the goal. One might be guilty of their shopping addictions and might never be able to overcome them, they can shop to promote the creation of a more sustainable world and to support positive social impact initiatives within the communities.

Also Read:- Luxury Perks of Premium Credit Cards

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LUXURY PERKS OF PREMIUM CREDIT CARDS https://theceo.in/2020/01/luxury-perks-of-premium-credit-cards/ https://theceo.in/2020/01/luxury-perks-of-premium-credit-cards/#respond Wed, 08 Jan 2020 05:09:06 +0000 https://theceo.in/?p=66384 LUXURY PERKS OF PREMIUM CREDIT CARDS One does not have to be a millionaire to travel like one and the growing number of premium cards support these travels by providing a wide range of perks including concierge services to fee credits to complimentary airport lounge access and, of course, excellent reward-earning possibilities. With the excellent […]

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LUXURY PERKS OF PREMIUM CREDIT CARDS

One does not have to be a millionaire to travel like one and the growing number of premium cards support these travels by providing a wide range of perks including concierge services to fee credits to complimentary airport lounge access and, of course, excellent reward-earning possibilities. With the excellent credit history and score to qualify, a frequent traveller can experience the finer things in life. The premium credit cards in India with their features and benefits have been outlined below as some of the top picks for the best luxury credit cards:

  • American Express Platinum Travel Credit Card: The holders of this premium credit card in India get 5,000 Bonus Membership Rewards Points redeemable for Travel Vouchers worth Rs. 4,000 as a welcome benefit. With the key benefits of luxury travel vouchers worth more than Rs. 7700 on spending an amount of Rs. 1.90 lakh in a year and additional travel vouchers of Rs 11800 on spending Rs 4 lakh in a year. The card also offers one with access to enjoy 4 complimentary visits per year to airport lounges across India. One can make their Taj Hotels Palaces Resorts Safaris more exciting with a Taj Experiences E-Gift Card.

Annual Fees: The first year fee is Rs. 3,500 plus applicable taxes and Second Year onwards, it increases to Rs. 5,000 plus applicable taxes.

  • SBI Prime Credit Card: This credit card is one of the best premium credit cards in India if compared to the other premium cards offering multiple reward points on various categories like utility bill payments, Bigbasket, departmental stores, dining and movies. Get free access to 8 domestic and 4 international (through priority pass) complimentary free airport lounge access every year. The premium credit card offers up to 50 Lakh air accidental insurance along with milestone benefits of E-gift Voucher of Rs. 7000 from Yatra.com or Pantaloons on spending Rs. 5 Lakh.

Annual Fees: The fees for this premium card annually are Rs. 2999 and one can get a waiver for next year if they spend more than 3 lakh.

  • Citi Premier Miles Credit Card: The Citi Premier Miles credit card is a good option for domestic travel as the card offers 8 free domestic airport lounge access per quarter on visa signature card and 6 domestic lounge visits access per quarter on MasterCard world card for Rs. 100 spent on booking at Citi premier website on any airlines with Citi premier miles credit card. One can earn 10 miles per Rs 100 spent on airline bookings.

One can redeem miles for MMT, Goibibo, Indigo, Yatra, BookMyShow, IndianOil, Amazon, Flipkart, domestic and international airlines with the redemption value that varies from 0.15 to 0.45 paise depending on the redemption option. The additional benefits on Citi Premier Miles Credit Card include Earn Rs. 10 Lakhs lost card liability cover, Air Accident Insurance Cover of up to Rs. 1 Crore, and 15% on dining at the participating restaurant.

Annual Fees: The annual fee of the card is Rs. 3,000 which will be billed in the first statement and then every 12 months thereafter.

  • HDFC Infinia Credit Card: HDFC Infinia Credit card is a super premium lifestyle credit card in India offering maximum benefit, starting from lounge access to golf courses and even with the credit limit. One can get free unlimited domestic and international airport lounge access across the world. The HDTC Infinia card offers a minimum credit limit of Rs. 10 Lakh and one can make a maximum benefit on flight booking at hdfcbankinfinia.com and airvistara.com.

Annual Fees: The annual fee of the card is Rs. 10,000 which can be waived off on spending 8 Lakh.

  • HDFC Regalia Credit Card: One may receive the 2,500 reward points and welcome bonus along with various benefits like airport lounge access where they can enjoy access to 850+ airport lounges around the globe through priority pass membership along with dining benefits where they can get up to 40% discount on fine dining including some 5-star restaurants.

One can earn 4 Reward Points for every Rs.150 spent. The value of 1 reward point is equal to Rs. 0.75 and redeeming these reward points against an exciting range of merchandise and gift vouchers are a great option. With travel benefits such as travel concierge assistance, the card can enrich the travel and hotel experience with the travel concierge assistance. 2% on all foreign currency spends is offered by this brand as Lowest Foreign Currency Markup Fee by any premium credit card.

Annual Fees: The annual fee of the card is Rs. 2500 one can spend more than 3 lakh and get next year fee waiver with over-limit charges or 2.5%

Enjoy the Rewards

The qualifying candidates including individuals and small businesses owners can enjoy the rewards from the listed premium cards while personal and business travelling.

Luxury Mobile Applications Supporting Hi-End Lifestyle

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Luxury Mobile Applications Supporting Hi-End Lifestyle https://theceo.in/2019/12/luxury-mobile-applications-supporting-hi-end-lifestyle/ https://theceo.in/2019/12/luxury-mobile-applications-supporting-hi-end-lifestyle/#respond Thu, 26 Dec 2019 06:40:37 +0000 https://theceo.in/?p=66336 Luxury Mobile Applications Supporting Hi-End Lifestyle Luxury is all about availing customised services, be it a customised Gucci bag with one’s name on it or having a suite at the world’s best hotels booked for you at any time of the year. And while luxury lifestyle is something that people pursue, every aspect of their […]

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Luxury Mobile Applications Supporting Hi-End Lifestyle

Luxury is all about availing customised services, be it a customised Gucci bag with one’s name on it or having a suite at the world’s best hotels booked for you at any time of the year. And while luxury lifestyle is something that people pursue, every aspect of their life must have a touch of something more than just average comfort. Luxury brands in various industries including fashion, technology, home decor, hotels and salons, etc. have been catering to the needs of the people who seek grandeur.

Technology has been playing a key role in elevating the luxury lifestyle; be it the exclusive technology to ensure secure homes to new-age gadgets that provides great comfort for their great price. Owning a high-end brand’s exclusive model mobile phone may not be where the luxury stops for various rich people, the luxury mobile applications have also become a part of the luxury industry and revolutionised the lifestyle of the rich by offering them exclusive services.

Mobile phones are synonymous to comfort while everything is one-click away, every application is designed to provide services or experiences of abundance, comfort, and outstanding ease. Some of the industries and the leading luxury applications are:

Dating

Inner Circle: A fine dating application for people who want to find partners that understand their lifestyle needs and requirement. A selective dating application that is unique in its features helps to match the two like-minded singles with their respective partners allowing them to have an interaction. The application model is just like many dating sites as it supports various functions including “like”, photo browsing, profile building, as well as ways to interact and chat. The application is available on both iOS and Android platforms as they can interact with other members and even invite 5 members who will be screened before approval.

Travel

Luxury Retreats: 24/7 concierge service that is customised to the needs of the luxury users, the application has been offering luxury retreats just like its name. The application allows users to explore luxury villas, purchase vacations together with friends, and even book an authentic experience organized by local travel experts. Allowing one to explore the dream location, the application provides curated properties with high-end amenities to suit the stunning locations on each one of its locations. Guaranteeing the best value offered to keep in mind the price and valuable time of the clients, Luxury Retreats has been one of the top luxury travel planning applications.

Quintessentially Lifestyle: Offering lifestyle management and concierge assistance services to luxury clients, the team at quintessential lifestyle works hard to build informal and pleasant relationships with each of their members, engaging with them daily, recommending experiences, dining options, travel destinations and so forth, based on their members’ preferences. Trustworthy recommendations and advice of places, events and things, are provided by the applications to various individuals based on their selected categories throughout India.

Food Delivery

Caviar: The application that is yet to come to Indian markets has been a famous one in NYC, Boston, Los, Angeles, Dallas, Chicago, Philadelphia, San Francisco, and some other major cities in the US. Caviar has been delivering the dishes from the upscale menus of the favourite luxury hotels and tracks their meals in real-time GPS. To save time and effort, users can use the ‘Favorites’ button for a quick re-order to enjoy something they have been delivered before.

Boat rental

GetMyBoat: High-end customised boat is one of the most famous luxury travel options. Enjoying a ride on yacht or boat for tours, lessons and adventures in any worldwide waterway, Get My Boat is an application that helps find the best boat rental options along with the water experiences at popular destinations to allow one to discover the marine environment on their next travel plan. The application offers solutions for a wide set of the audience including travellers and, captains, guides and hosts.

Shopping

Gucci Shopping App: The luxury shopping brand has adopted mobile technology to reimaging the customer shopping experience. The innovative applications are designed to provide a more efficient and luxury customer experience as the employees can use the relevant user information on the application to provide them with the even better, more personalized in-store experience. The application model is backed with high-quality photos and videos and technologies to support its features like worldwide store locator and live runway streaming.

Conclusion:

Each luxury brand offering different products and services comes under one umbrella when it comes to their approach i.e. offer something that eases the lives of many and provides exceptional quality. Luxury applications do have their privileges in terms of quality and usability. For each of the luxury application mentioned to be worth their value, the application developers and designers ensure to focus on security, HD graphic, and extensive functionality.

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LUXURY PERFUMES, THE FRAGRANCE OF SUCCESS https://theceo.in/2019/12/luxury-perfumes-the-fragrance-of-success/ https://theceo.in/2019/12/luxury-perfumes-the-fragrance-of-success/#respond Wed, 18 Dec 2019 06:34:24 +0000 https://theceo.in/?p=66292 LUXURY PERFUMES, THE FRAGRANCE OF SUCCESS Of course, luxury perfumes are expensive yet their rarer ingredients make them unique and stand out in the crowd which is also a common trait of leaders around the world. For years, many celebrities and other known faces around the world have been known for using luxury perfumes that […]

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LUXURY PERFUMES, THE FRAGRANCE OF SUCCESS

Of course, luxury perfumes are expensive yet their rarer ingredients make them unique and stand out in the crowd which is also a common trait of leaders around the world. For years, many celebrities and other known faces around the world have been known for using luxury perfumes that represent their personality as well as their status. This mere accessory for many is an essential part of the world leader’s appearance across the world.

While they are perfect representation of the lavishness, the luxury perfumes tend to provide a long-lasting, personalised experience to people as one can get a customised fragrance that suits their preference. An average perfume is usually pricey if one goes for good quality but the luxury perfumes are extremely expensive. The high-end perfumes can run into the thousands per bottle.

What makes these perfumes so costly is various factors including how pure and exotic one wants their perfume to be, what company designed and created the fragrance, as well as what kind of bottle they used to hold the perfume. A high-end scent is not just about the perfume but the experience overall that the product offers.

The most luxurious perfumes around the world are created by brands for both the men and women, some of which are outlined below:

  • Maison Francis Kurkdjian Oud Eau De Parfum: A creation of the renowned perfumer, Francis Kurkdjian which was launched 2012, the perfume was inspired from ancient Arabian perfumes, and this acclaimed sensual and alluring unisex fragrance incorporates costly Agarwood from Laos (also known as Oud). The product showcases a return to oriental scents more commonly associated with the niche market as a perfect fall or winter luxury perfume for men. The Oud aroma is enhanced by notes of cedar, patchouli and spicy saffron which enhances and makes the overall profile too enticing to refuse.
  • Tom Ford Private Blend Soleil Blanc Eau De Parfum Spray: The latest addition by the band Tom ford, the perfume embraces the endless pursuit of luxury by way of sun-soaked floral aromatics. Offering the smell senses a perfect balance of scent, it employs a creamy, sweet base of bitter almonds, tonka bean, and coconut milk to deliver a rich bouquet of vivid sensuality. Island paradise inside a bottle, the goal to achieve the same is represented in this men’s expensive luxury perfume for winter.
  • Christian Dior Ambre Nuit: A masterpiece by Dior, Ambre Nuit offers top notes of grapefruit and orange give way to a spicy, floral heart of Turkish rose and pink pepper. The perfume for men and women opens the fresh notes with a base of amber that lends the brilliant fragrance a warm, sensual foundation. A luxury perfume for winter from this high-end brand is a perfect choice for this season.
  • Hermès 24 Faubourg: A limited-edition perfume with only 1000 bottles made which is why it is considered to be one of the most expensive. There are many scents involved in this perfume, that are orchestrated together to create an unforgettable fragrance. What one will find in this high-end scent is the unique flavour is the hint of orange blossom, jasmine, Tiare flower, patchouli, ylang-ylang, vanilla, ambergris, sandalwood and iris. Being one of the most expensive bottles of perfume worldwide, a bottle is worth more than a thousand dollars.
  • Chanel Grand Extrait: One of the most loved fragrances crafted for women by the renowned names in the perfume industry, Chanel is the Grand Extrait. Being a top seller of the brand, the perfume has become highly sought-after fragrance and treasure for the perfume connoisseur as well as the fragrance collector. A masterwork created with the natural scents, it envelops like a bouquet of abstract flowers with an airy freshness.
  • Valentino V Pour Homme: V for men is a masterpiece of seduction. The expensive and irresistible men’s luxury perfume for winter opens with a remarkable citrus fragrance elegantly balanced by dashes of pepper and basil. The perfume offers luxurious notes of cocoa, jasmine, heliotrope, and patchouli. The warm notes are from a woody heart of cedar, sandalwood, and musk that makes the luxury perfume a top choice to wear in the winter season.
  • Rose d’Arabie Unisex Eau de Parfum: The perfume is an essential part of Armani’s Prive collection. It is a stunning luxury unisex perfume taking inspiration from ancient Arabian and oriental perfumes. The luxury perfume’s rich oils ensure that this top unisex fragrant lasts longer while the notes of Damascus rose, vanilla, patchouli and Arab wood help retain a warm, exotic essence.

Conclusion:

These expensive scents by the renowned brands are worth it as they continue to offer the high-end experience. Ingredients are the most essential factor that is hiking the prices of the most expensive perfumes around the world. The exclusive ingredients with warm notes of these perfumes are perfect for the celebrations in the winter season.

Also Read: Luxury Cars Around The World

Expensive Apparel Brands Around the World

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Expensive Yachts, Only Billionaires Can Afford https://theceo.in/2019/12/expensive-yachts-only-billionaires-can-afford/ https://theceo.in/2019/12/expensive-yachts-only-billionaires-can-afford/#respond Wed, 04 Dec 2019 05:40:37 +0000 https://theceo.in/?p=66135 Expensive Yachts, Only Billionaires Can Afford Owning a luxury yacht means you have unlimited wealth, a status symbol and a comfort that can only be afforded by the richest people in the world. Yachts were started as simple sailing boats with basic arrangements and now they have evolved into luxury boats which have everything essential […]

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Expensive Yachts, Only Billionaires Can Afford

Owning a luxury yacht means you have unlimited wealth, a status symbol and a comfort that can only be afforded by the richest people in the world. Yachts were started as simple sailing boats with basic arrangements and now they have evolved into luxury boats which have everything essential and more. Below we have mentioned 5 most expensive yachts that only billionaires can buy

  1. Dubai – $350 Million

The project of this yacht was given to Blohm + Voss and Lürssen shipyards by the Prince of Brunei, Jefri Bolkiah. It was acquired by Platinum Yachts for His Highness Sheik Mohammed Rashid al-Maktoum (ruler of Dubai) who designed the decadent interior. The most striking features of this beautiful boat comprise the abundance of sunbathing areas, several Jacuzzis and the swimming pool.

The interior is designed with handmade mosaics and it also has a beautiful circular staircase with glass steps. It is dominated with bold colours and the deck of Dubai has a crew area large enough to carry up to 115 people, a large social area and lounge, a split-level owner’s deck and numerous VIP and guest suites. It also has a helipad that can handle a helicopter of 9.5 tons.

  1. Topaz – $527 Millions

She was built by Lurssen Yachts in May 2012 in Germany. The exterior was designed by Tim Heywood and the interiors were done up Terrance Disdale Design. This yacht is 482 feet long with a beam length of 70.5 feet and a gross tonnage of 11,589. The twin Pielstick diesel engineering marvel, comes with a power-packed 7990 HP engine to pull at a service speed of 22.9 knots, and can go up to 25.5 knots. The Topaz is equipped with 2 diesel generators to provide power to the stabilizers for all the equipment’s onboard along with the navigation systems. It also comes with an emergency backup diesel generator for emergency.

This beauty features a steel displacement hull and an aluminium mega-structure with 8 gorgeous decks for different exotic viewing experiences. The interior extravagance of Topaz showcases, a large jacuzzi on the deck that beckons indulgence. It has a deck with a built-in swimming pool. The yacht is fully air-conditioned for optimal temperature control. The Topaz comes with fancy underwater lights, double helicopter landing pads, a state-of-the-art gymnasium, cinema hall and a large conference room. Who could the lucky owner be? The Topaz is owned by Shaikh Mansour, the Deputy Prime Minister of United Arab Emirates. He is the minister of presidential affairs and a member of the royal family of Abu Dhabi.

  1. Azzam $650 Million

Azzam was designed by Lürssen Yachts and it was delivered to the President of United Arab Emirates and Emir of Abu Dhabi, Sheikh Khalifa bin Zayed al-Nayan for around $650 million. Azzam is known to be the most complex boat that has ever been made. However, not only has the Azzam been dominating the headlines for its hefty price tag but also due to its immense size. It is 590 feet long and it is the largest private yacht in the world-beating the Eclipse which is owned by a Russian Billionaire, Roman Abramovich.

In addition, this impressive super yacht is expected to be one of the fastest reaching speeds of more than 30 knots, or 35mph. The luxury interiors were designed by French interior decorator Christophe Leoni which has been described as “sophisticated and luxurious in a turn of the century Empire style”.

  1. Eclipse – $1.5 Billions

As mentioned in the above paragraph, the owner of Eclipse is a Russian billionaire Roman Abramovich and it is also the second most expensive yacht in the world. Rumoured to be worth $800,000 to $1.5 billion, it was built by Blohm and Voss of Hamburg and measures 536 feet long also making it the second-largest in the world.

The size of the boat allows to include many interesting features like disco hall, two swimming pools, several hot tubs, 24 cabins for guests, two helicopter pads, three launch boats and mini-submarine capable of submerging up to 50 metres underwater. For security, the yacht has an in-built intruder detection system, a missile defence system and it also has fitted armour plating and bulletproof windows.

  1. History Supremee – $4.5 Billion

The most expensive yacht in the world is “History Supremee”. This boat was designed by Stuart Hughes who is a famous designer from the UK. It took him almost 3 years to complete this master piece and this yacht was bought by a Malaysian Businessman for around $4.5 billion.

It adorn the entirety of the boat right from the base of the vessel, coated in a thin layer of solid gold, to the dining area, deck, rails, staircases and anchor. One of the most outstanding features of this magnificent super yacht is the master bedroom. It also has a 68 kg 24-carat gold Aqua-vista panoramic wall aquarium graces the master suite and onboard is a liquor bottle ornate with an extremely rare 18.5-carat diamond worth $45 million alone.

Conclusion

Yachts began to appear in the early 20th century when the rich people of Europe were constructing large and private yachts for their pleasure but now they are the symbol of luxury. Only the richest people can afford to have their private yachts.

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5 LUXURY CARS, SKIDDING AROUND THE WORLD https://theceo.in/2019/11/5-luxury-cars-skidding-around-the-world/ https://theceo.in/2019/11/5-luxury-cars-skidding-around-the-world/#respond Fri, 29 Nov 2019 10:38:49 +0000 https://theceo.in/?p=66031 5 LUXURY CARS, SKIDDING AROUND THE WORLD Around the world, the culture of luxury cars has been spreading like wildfire and it doesn’t look like it’s going to end anytime soon. These speedy, stylishly unique cars come ornately with innumerable features that intensify the intent to own one. If you have made up your mind […]

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5 LUXURY CARS, SKIDDING AROUND THE WORLD

Around the world, the culture of luxury cars has been spreading like wildfire and it doesn’t look like it’s going to end anytime soon. These speedy, stylishly unique cars come ornately with innumerable features that intensify the intent to own one.

If you have made up your mind to have a luxury car, there is no way on earth you’d be able to settle down on anything less than best, nothing less than that would attract or satisfy your needs for luxury, amplified horsepower or class. It wouldn’t be surprising if in the future we see jet engines installed in cars, well its technology, and there only are a few automobile wonders that haven’t yet been thought through.

With a luxury car in your garage, you now that you own precision, comfort, power, unique design, the ingenuity of the technology, etc. even in the vast segment of luxury cars, there are classes from premium compact, compact, executive to full size, SUVs, ultra-luxury cars. One thing common about car enthusiasts is that they dote on vintages, so let’s take run through of the cars that have been embedded deep in the luxurious past but are still the showstoppers. Here is a list of 5 cars that have rocked the world of car lovers for long;

  1. Koenigsegg Trevita, one of the most luxurious cars sits at a worth of a whopping $2.21 Million with a 1018 hp engine. Only three of these cars for this model are produced. The CCXR version of this car has an added feature of new sparkling ‘diamond carbon fibre’. The bodywork incorporates the use of paddle-shift, carbon-ceramic brakes, double carbon wing, Inconel exhaust system with ABS, hydraulic lifting system, infotainment system, and tyre monitoring system, Chrono instrument cluster and a special type of airbags.
  2. Next in line is the beautiful supercar that comes with unbelievably superb features, Bugatti Veyron 16.4 Grand Sport. This beauty sits at a worth of $2 Million and its engine has a horsepower of 1001 hp with a 16-cylinder engine. This model is designed specially to provide an electrifying speed of 217 mph and it also has a 2.7 inch LCD mirror becoming the world’s fastest roadster.
  3. Pagani Zonda Cinque Roadster, an overwhelmingly stunning luxury car extravagantly costs approximately $1.8 Million. This car only has five models made to its name; it hits a top speed of 217 mph and is constructed with titanium and magnesium, so if you’re planning to own one, enjoy the ride.
  4. Lamborghini Reventon Roadster, a masterpiece of its class that costs $1.56 Million. The design is the inspiration from aircraft. It got the V12 650 HP Engine. Its maximum speed is 340kms/ hour. This car is very light in weight since the body is made of carbon fibre supplies.
  5. Then there is the lavish Jaguar D type, sold at a worth of 18.4 Million Euros, the predecessor of Jaguar E type, was built in the due course of three years. It hits the speed of 275km/h and has been recorded faster than a Ferrari.

You can always decide which one suits you the best. Every car is unique and mind-blowing. It is hard to come out of this race of unique supercars; they have more than beauty, speed, and style. They are a way to make some real action and thrill and bring our dreams to true reality.

One of the reasons why these beautiful vintage cars have been priced so high is that they come with features that you will not find generally in the cars that are more in number and availability. From the interiors to its ride, everything has a smooth feel to it, the chances of quality issues or noisy engines, or other relatable glitches are almost negligible. These cars are made keeping in mind luxury and extravagance and only the ones rolling in riches can own it.

LUXURY IMAGE CONSULTANT, THE ESSENTIAL NEW AGE EXTRAVAGANT GURU

TOP 10 LUXURY INTERIOR DESIGNING IDEAS TO SAVE YOUR ACCOUNT FROM BURNING!

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THINGS YOU NEED TO KNOW ABOUT BAGGAGE ALLOWANCE https://theceo.in/2019/10/things-you-need-to-know-about-baggage-allowance/ https://theceo.in/2019/10/things-you-need-to-know-about-baggage-allowance/#respond Tue, 01 Oct 2019 05:37:48 +0000 https://theceo.in/?p=65043 THINGS YOU NEED TO KNOW ABOUT BAGGAGE ALLOWANCE If you aren’t looking for the airport baggage handlers to play Tetris with your luggage, well make it easy for them. Stacking a massive number of bags for a getaway would not just multiply the possibility of delaying your checks but also increase your movement convenience, so […]

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THINGS YOU NEED TO KNOW ABOUT BAGGAGE ALLOWANCE

If you aren’t looking for the airport baggage handlers to play Tetris with your luggage, well make it easy for them. Stacking a massive number of bags for a getaway would not just multiply the possibility of delaying your checks but also increase your movement convenience, so if not for them, do it for yourself.

And regardless of how long or short, your travel is going to be, checking and abiding by all the necessary baggage regulations, restrictions, fees, and permissions are the most sensible thing to do before you start your trip. Here are a few tips and tricks that you can consider for all your baggage hassles;

CARRY-ON BAGGAGE:

In a general scenario, travellers are permitted to carry with them a single bag and personal item onto the flight. Weight and size restrictions are generally followed to ensure that every passenger is in the comfort of fitting their items in the cabin. The weight that is carried onto the flight with the passengers, in general, fluctuates among the classes for different airlines. In general, the passengers booked for the economy class are entitled to carry 5kg-7kg while the first and the business class are at liberty of extra baggage.

Tip: try and carry an extra set of clothing with you to the flight in case of an unwanted situation or an emergency.

CHECKED BAGGAGE:

The baggage that you get checked in also holds guidelines separately for individual airlines, some may charge you separately and some may not. Similarly, the baggage you carry to the flight will have its own set of size and weight restrictions depending on the airlines. But, generally, the weight that is allowed in the flight varies from 15kg to 32kg for passengers in economy and is higher for the business or first class. If your suitcase weighs more than the allowed weight the airline will charge you extra subjecting to their policies.

Tip: try and avoid carrying with you any item that is valuable in your check-in luggage to evade the chances of it getting lost or damaged. Keep all the essential items like cash, laptop, documents, and passport with you.

BULKY ITEMS:

It will all go in the baggage you checked if you are carrying any bulky item like bicycles, golf clubs music equipment, etc. and an additional fee may apply on these items depending on the airline you are flying with. There are individual airline baggage allowance rules that the passengers have to abide by generally for items like bicycles, fishing rods, surfboards, etc.

Tip: it is best to ensure that you pack your belongings, for example, a bicycle in a box to avoid any damage and these cartons are available everywhere at shops or even specific airlines.

INFANT BAGGAGE:

The guidelines that are followed for the baggage of an infant vary for different airlines and at times are also added in the adult baggage allowance. A baby capsule or a car seat can be carried to the airline depending on the age of the infant. Certain airlines also offer safety in terms of seats to make sure that the infant is safe. If you are looking for some specific or detailed information on the same you can always refer to their website and get exact information, you may also call the airline to educate yourself on this.

Tip: at best travel at the usual sleep hours of your infant and make sure you carry plenty of nappies and food for unexpected situations.

RESTRICTED ITEMS:

There is a list of dangerous and restricted goods that is followed by all the airlines to ensure the safety of their passengers and the aircraft. The determination of these goods is done by the authorities generally and accordingly governed. These dangerous goods that are restricted from all and any kind of baggage can be anything like sharp objects, explosives, certain medicines, flammable liquids, etc.

Tip: there is a very high chance you may be unaware of the restricted status of the goods you carry, it is best to call and check first.

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LUXURY IMAGE CONSULTANT, THE ESSENTIAL NEW AGE EXTRAVAGANT GURU https://theceo.in/2019/09/luxury-image-consultant-the-essential-new-age-extravagant-guru/ https://theceo.in/2019/09/luxury-image-consultant-the-essential-new-age-extravagant-guru/#respond Tue, 24 Sep 2019 07:31:21 +0000 https://theceo.in/?p=64816 LUXURY IMAGE CONSULTANT, THE ESSENTIAL NEW AGE EXTRAVAGANT GURU We are living in an era where extravagance has over the years has bagged the title of essential and now plays a significant role in boosting an individual’s morale. And to further help ace this game come into the picture, the luxury image consultants.  A luxury […]

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LUXURY IMAGE CONSULTANT, THE ESSENTIAL NEW AGE EXTRAVAGANT GURU

We are living in an era where extravagance has over the years has bagged the title of essential and now plays a significant role in boosting an individual’s morale. And to further help ace this game come into the picture, the luxury image consultants. 

A luxury image consultant’s job is to make sure that all aspects of your personality are groomed in balance with each other. They take care of your communication skills, public speaking skills, behavior, body language, way of dressing, etiquettes, perspective and much more. In this fast-moving competitive world where everyone is trying to achieve better than the other, the need for a support factor is only growing. 

Their forte lies in helping people reach their epitome of perfection in all aspects of life. There is no bar set for the kin of people they tag along with, it depends on an individual if they seek help or not. From high-level businessmen to a regular employee, they can assist anyone depending on their lifestyle, needs, and the role they are looking to play. Here are a few types of consultants out of many to know more about;   

  1. Image consultant: With time the standard of living has amplified because of the rise in income and the growing capacity to buy luxuries. And therefore to ensure that the growing income is being invested in an upgrade of the premium quality goods and this is where a consultant can help you make the right choice. They are highly knowledgeable about the best brands, can suggest personal shoppers, stylists and more. 
  2. Wedding consultant: People today like to create international trousseau at their weddings with luxury brands. Hiring a consultant will help you in buying yourself outfits that fit your personality aptly and according to the trends going on, these consultants also specialize in bridal consulting specifically. The concept of fashion the right personality of fashion has emerged after the need among people to have just the right wardrobe that flaunts a style that’s person-centric. 
  3. Star consultant: A luxury image consultant in the case of stars or celebrities acts as the guide that helps them maintain an engagement with the most talked about brands for perfumes, watches, wines, travel, jewelry, clothes, cars, etc. they are hired for assistance in taking care of the best cities to travel to and add to their brand value according to the growing demand of the market and the changing taste of their viewers. 
  4. Brand consultant: An individual is enveloped by the bind of its goals, life, personality, behavior, characteristics, performance, etc. then there are the ones who are more inclined towards the sporty, traditional, romantic, dramatic bend of personality. A brand consultant takes its own sweet time to analyze a person and what makes them feel comfortable, portrays their personality the best and makes them look exquisite, all at once. They help make the right buying choices in terms of an amalgamation of each characteristic of the person. 
  5. Politically Stylist: The attire of a politician reflects a lot about their personality and today politicians also have an image to maintain that reflects it all in their personality. And since they have to meet a significant standard and number of people and they must understand the core cultures, traditions, dresses, etc. to match up to them at events and meetings.

This popularly emerging profession today has taken the millennial generation by storm. these consultants will redefine the way you live and make your choices. they will polish you towards a better personality and sense of self-confidence. your overall perspective and brand experience would be enhanced and it would start to reflect on your personality. in the fast pacing age like today, it is as important to strike a balance between your personality and style to help amplify your appearance. the need for a luxury consultant is no more an extravagant affair, now it has turned into a need to set the order right. 

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TOP 10 WAYS TO TAKE CARE OF THE FLOORING OF YOUR ABODE https://theceo.in/2019/09/top-10-ways-to-take-care-of-the-flooring-of-your-abode/ https://theceo.in/2019/09/top-10-ways-to-take-care-of-the-flooring-of-your-abode/#respond Tue, 24 Sep 2019 06:31:46 +0000 https://theceo.in/?p=64882 TOP 10 WAYS TO TAKE CARE OF THE FLOORING OF YOUR ABODE There are loads of things to consider when you are pondering the ground over flooring services. On the off chance that you are simply beginning to consider this then this short but informative flooring services guide will help you to settle on some […]

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TOP 10 WAYS TO TAKE CARE OF THE FLOORING OF YOUR ABODE

There are loads of things to consider when you are pondering the ground over flooring services. On the off chance that you are simply beginning to consider this then this short but informative flooring services guide will help you to settle on some great choices.

It will likewise be of incredible help to your specialist organization on the off chance that you have an unmistakable thought of what you need that helps them in settling on choices about what is best for your undertaking of flooring services. It will likewise help you both to control the cost and get the rooftop that you need and need.

  1. What sort of flooring services do you need? Is it house-hold, business, wood, concrete? Would you be able to depict the sort of deck you need: the sort of surface, covering, and shading. Detail should you have as much as possible.
  2. Deck administrations can incorporate numerous other conceivable highlights like backings, tiling, entryway limits. Consider what sort of weight the floor should hold, and the way you need the floor to look.
  3. For what do you need a new flooring story regardless? A few people think they require a new floor when all is required is a redesign. A decent flooring services supplier will exhort on this and make suggestions given your financial plan
  4. Think ahead. Is your floor in a room that you may change over one day? This may have any kind of effect concerning what you choose.
  5. There are floor coatings and covers to consider. You don’t have to know the subtle elements as your deck administration will prescribe for you. However, ensure they clarify the upsides of one kind over another before you spend
  6. Plan you’re the amount you need to spend precisely and the amount you can bear to spend – there’s frequently a distinction. It’s by and large obvious that while getting another floor the better quality you can bear the cost of the more it will last and the better it will look.
  7. Another floor like any building venture requires some investment and necessities venture arranging. Concur begin and complete circumstances with your supplier and how they will do the function
  8. Get a couple of statements before you choose which supplier to utilize. Don’t simply go for the least expensive or even what is by all accounts the most nitty-gritty – both can be accidentally tricky.
  9. You have to figure out a cost that does not burn a hole in your pocket for your new floor before they begin – get it in composing.
  10. As the work advances endeavour to get a verbal report from your supplier concerning what they are doing at each stage and to what extent it will take. This will construct an association with them, demonstrate that you are observing the procedure, and show that you are quick to take care of business.

So if you are looking to hire the flooring services firm for your space, these are a few things that you will have to keep in consideration to make sure that you get on board the best hire and get results that you are looking for and need.

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TOP 10 LUXURY INTERIOR DESIGNING IDEAS TO SAVE YOUR ACCOUNT FROM BURNING! https://theceo.in/2019/09/top-10-luxury-interior-designing-ideas-to-save-your-account-from-burning/ https://theceo.in/2019/09/top-10-luxury-interior-designing-ideas-to-save-your-account-from-burning/#respond Sat, 07 Sep 2019 05:23:44 +0000 https://theceo.in/?p=64504 TOP 10 LUXURY INTERIOR DESIGNING IDEAS TO SAVE YOUR ACCOUNT FROM BURNING! Do you come from a school of thought that setting up a luxury abode is a drill? Think again. No matter what you are looking for, a classy look for your space or an extravagant flashy look screaming of grandeur; it can all […]

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TOP 10 LUXURY INTERIOR DESIGNING IDEAS TO SAVE YOUR ACCOUNT FROM BURNING!

Do you come from a school of thought that setting up a luxury abode is a drill? Think again. No matter what you are looking for, a classy look for your space or an extravagant flashy look screaming of grandeur; it can all be made possible in a shoestring budget without you having to score on long bills.

Let us help you take a tour of ways that would help you in creating a dream home that swears by paramount comfort, uniquely profound decor, and artifacts portraying a rich history. It all can turn into a reality with these handy tips to give you a kick-start on your dream project.

  1. The first and foremost thing that you need to understand is that quality is always above quantity, so avoid that! When you are focusing on the decor and designing, its best to avoid being in a hurry. Running into buying things that won’t be of use later is a bad investment method. Save up and buy what’s best.
  2. The home decor market keeps updating on its trends but the one thing that never changes is the fact that clutter only brings chaos. Avoid being messy and grabbing onto everything, stay orchestrated and simple. Have set areas for everything and make sure that it remains like that with everyone sharing the space with you because well you alone cannot maintain the tidy.
  3. Don’t overload your home with an unnecessarily high number of a bland number of pillows. They do not add any class to your space, what best you can do is, mix and match. You can pick pattern, textures or metallic fabrics and update the boring look and ensuring that all are going well together in a common colour scheme.
  4. Revamp the fixture look; the surest way to have an all-new feeling of home is to update your lights. A little opulence will be added if you get a feature light for your interiors. And if you decide to invest big and bag a pretty chandelier for your home, you will realize the worth with the difference it will add in the look of your room.
  5. Have you realized how adding light changes the entire look of the room and you can easily amplify this look by adding mirrors to your space? It will not just make space look bigger but also will add a glam factor to your interiors.
  6. Do not underestimate the essentiality of having pretty windows, as much as we ignore their existence, once the drapes are off, they really can make a massive impact on the entire look. Extended curtains and neutral colours are just the things your rooms need for a chic look.
  7. Choose your paints wisely. Before you decide to pick a colour, always remember that if you are trying to paint on a budget certain common quirks would save you a lot. No matter what shade you look for, light or dark you will be charged accordingly.
  8. Add little trays, decorative art pieces, old frames for your pictures, baskets of copper or gold textures, a little rustic approach adds class to the room in minimalistic ways. And you will be assumed at how organized you can get with little baskets and holders added to your lifestyle.
  9. Add tiny plants to welcome nature in your drawing-room. Today lavish interior designers have started to move the standard of living closer to nature trying to fuse the concept of inside and out. This comes with the option of using recyclable material as well, so design your space with an environmentalist heart.
  10. Add a fancy rug, it will enhance the look and keep the space clean all at once. Do a little research and check from where you can find a decently classy looking rug that fits your budget and goes with your colour pattern of interiors as well.

Last but not least, it is significant to understand that art takes time and patience, only then the best is churned out on the right mix of the platter. It’s beet to make peace with the fact that designing the interiors of your dream home takes time and you will enjoy each bit of it.

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Top 10 Pen Brands in the World, Defining Style and Standard in the Global Market https://theceo.in/2019/09/top-10-pen-brands-in-the-world-defining-style-and-standard-in-the-global-market/ https://theceo.in/2019/09/top-10-pen-brands-in-the-world-defining-style-and-standard-in-the-global-market/#respond Wed, 04 Sep 2019 06:40:45 +0000 https://theceo.in/?p=64452 Top 10 Pen Brands in the World, Defining Style and Standard in the Global Market Earlier, pens were used in art work, now; they are not used only for writing but for expressing emotions. They are a critical part of our life from the day, we start learning. Sometimes, pens define the daily needs; sometimes […]

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Top 10 Pen Brands in the World, Defining Style and Standard in the Global Market

Earlier, pens were used in art work, now; they are not used only for writing but for expressing emotions. They are a critical part of our life from the day, we start learning. Sometimes, pens define the daily needs; sometimes it defines the status. A premium pen brand signifies the class and style of a person. One can take his standard on the next level with a pen from a luxury brand; it will completely enhance how a person feels about pens as well as how he writes with them.

But luxury pens are in limited editions, custom-made by hand with the finest materials and the most sophisticated methods. These luxury brands offer a variety of pens with high-quality at a premium cost.

Mont Blanc

Mont Blanc needs no introduction in the world of pen manufacturing. The Montblanc International GmbH is based in Germany. Pens offered by this company are a symbol of class and are the most expensive pens in the world. The pens of Mont Blanc are crowned by the precious stones that make them exclusive and priceless.

Parker

Parker has been writing its success story since 1888. The first thing that people attest to is the sheer confidence that using a Parker pen carries to their performance in  studies or work. The Company has been well-known for making a wide assortment of pens other than the prominent Parker 100 that came out in 2004.

Cross

Founded in 1846, the Cross company owns several luxury pen brands including Cross and Sheaffer in the world. This brand is particularly famous among the US presidents; all presidents from Ronald Reagan to Donald Trump have used Cross pens to signed legislation. Because of the quality and comfort of products, Cross is renowned as the best selling pen brand globally.

Sheaffer

Founded in 1912, the Sheaffer Pen Corporation is an American-based pet manufacturing company. It carries on the rich tradition of manufacturing some of the finest luxury pens on the market. The collection presented by Sheaffer includes Brand-inclusive names like Legacy Heritage, Intensity, VFM, Prelude, and Taranis.

Aurora

The first Italian fountain pen factory, Aurora Pen Company entered the market in 1919 as. And, for almost 100 years, Aurora has been recognized for its high-quality Italian craftsmanship, glamour, and design in its every piece. Aurora’s limited editions have enthralled Collectors for years in addition to their everyday writing instruments.

Anc​ora

Another Italian pen manufacturing brand, Ancora is one of the leading brands. The company is mainly famous for making their pen nibs using 18K gold, and utilizing other high-end materials, like precious metals, gemstones and handled seashells, silver, and brass to make pen barrels. The company was founded in 1919. Ancora’s collection is known for its exquisiteness.

Lamy

Among the leading pen manufacturers in Europe, Lamy was established by Josef Lamy. The brand was a pioneer in utilizing the moulded synthetic plastics to make their product. Present-day, the company has emerged as the world’s top luxury pen brands.

Conklin

Conklin is known for its one-of-a-kind resin finishes with innovation and high quality. The brand has been bringing vivid and unique designs since its inception in 1898. The concept of Conklin was conceptualized by Roy Conklin in Toledo, Ohio USA.

Bentley

Bentley is a synonymous of performance and quality, from sporting victory to the last word in luxury. The collection of pens from Bentley captures the heritage and prowess of the brand. The best part is that all writing instruments from Bentley are produced in limited editions, their aesthetics designed to capture the very essence of the brand design.

Papermate

Papermate is among the most stylish and luxurious pen brands in the global market. Every feature of this brand product is amazing. The one drawback of this brand is that it is not available in many countries; its products are only available in few countries.

Last Verdict

Pens show the power and prestige of any person, and some expensive brands can help you feel special and unique. Take your standard on the next level with a pen from a luxury brand; it will completely enhance how you feel about pens as well as how you write with them. This list incorporates top players in pen manufacturing industry. Check these brands and find your favourite choice.

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THE INEVITABLE ALLIANCE OF DIGITAL TECHNOLOGY AND LUXURY https://theceo.in/2019/07/the-inevitable-alliance-of-digital-technology-and-luxury/ https://theceo.in/2019/07/the-inevitable-alliance-of-digital-technology-and-luxury/#respond Wed, 31 Jul 2019 13:00:58 +0000 https://theceo.in/?p=63690 THE INEVITABLE ALLIANCE OF DIGITAL TECHNOLOGY AND LUXURY The non-negotiable collaboration of technology and luxury has imposed a digital street naked and creative incorporation. Luxury has integrated with the digital platform in several ways and an e-commerce strategy for media is nothing less than an effort to progress in providing an overall online customer experience. […]

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THE INEVITABLE ALLIANCE OF DIGITAL TECHNOLOGY AND LUXURY

The non-negotiable collaboration of technology and luxury has imposed a digital street naked and creative incorporation. Luxury has integrated with the digital platform in several ways and an e-commerce strategy for media is nothing less than an effort to progress in providing an overall online customer experience.

Luxury brands today have taken up brand marketing full throttle over the digital media landscape, several paths have been paved to make the experienced user-friendly in terms of content, surfing through the website, strategizing and placing products, using cookies, etc. Here are a few examples of how technology is making the online shopping experience everyone’s cup of tea;

  • Reminder Notifications: The first few steps of the ladder are to make sure that the application is downloaded by the prospective customers and the process has to be orchestrated to promote its full potential. Hence, the usage of push notifications is raging like wildfire; these notifications not just continually remind the customer of active events at it but will also tempt them with luring messages. And the best part is that these notifications can be segregated by the luxury brands according to the requirement of location, purchase, preference, history, searches, cookies, age, etc. to forward relevant messages to relevant people.
  • The surfeit of Data: There is no bracket to the amount of data that the marketing companies own and use to their benefit. The age we live in, access to data is a cakewalk, but the efficiency lies in comprehending how to use this data correctly. An efficient marketer would know how exactly to pick and choose the right audience from this digital Pandora’s Box. Today, several tools can be used by luxury brands to ensure the data is properly and fully consumed.
  • Artificial Intelligence: We haven’t yet reached to a point where there is an application for the brands and the retailers to check the right time and season for discounts or what kind of products are popular and ready to be introduced in the market, this process is still raw and is achieved through research and understanding of the fads. If a brand ends up taking the wrong guess, it would result in heavy losses or would probably end up with a dead stock or they would run out of the stock of a popular item.

The introduction of artificial intelligence in luxury brands will not just help the retailer in aligning products that match the demand but would also help them put on display what’s hot around the town and sell as much as the demand. Hospitality has also has been largely affected by the incorporation of artificial intelligence with opening its arms to bolder opportunities to enhance the experience. And talking about user experience, once online shopping has stepped up on the ladder of AI, it will all be about conversations. The customer would be able to talk to the application and present its demand and the application in return would find the perfect match for the customer in a matter of a few seconds.

  • Message Pop-ups: Many innovative companies in luxury brands have availed the advantage of the perks offered by IM (Instant Message). These are easy, quick and the best way of communicating a message directly to the consumer. Today there are a few companies in the market that offer these services allowing the customers to stay in connection with their doctors, lawyers, stylists, teachers, etc. through their mobiles free of cost. These messages help the customer in reaching the concerned individual instantly and get any nature of the information they are looking for right from their comfort bubble.
  • Internet of Things: This technology has transformed the picture of luxury brands on the digital platform; it has bought in the landscape an authentication system and security codes. You can have digital shopping bags without having to roam around and carry any, and all of these are safely locked with passwords. So now instead of roaming around from one store to another, you can have it all on your fingertips, it’s secure, time saving and hassle-free.

Luxury brands today have amplified their interest in the role of digital technology. The innovation and creativity that has incorporated into this practice are impressive and highly fruitful. The luxury brands industry will in the coming years witness fresh ideas, additionally useful services and implementation of user-friendly practices.

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Top Luxury Jewellery Brands https://theceo.in/2019/07/top-luxury-jewellery-brands/ https://theceo.in/2019/07/top-luxury-jewellery-brands/#respond Sat, 13 Jul 2019 11:32:10 +0000 https://theceo.in/?p=63424 Top Luxury Jewellery Brands Jewellery has always been an intricate component of mankind’s history and still remains to be so in the present times. In the earlier times, jewellery was aimed to represent familial roots, significance and social status. Today, people don jewellery for diverse reasons. Some wear it to add zest to their fashion […]

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Top Luxury Jewellery Brands

Jewellery has always been an intricate component of mankind’s history and still remains to be so in the present times. In the earlier times, jewellery was aimed to represent familial roots, significance and social status. Today, people don jewellery for diverse reasons. Some wear it to add zest to their fashion get up. Others sport earrings and a matching necklace to exhibit their individuality. Of course, many rock jewelleries to avow their passion and love, such as wedding and engagement bands. That being said, not all jewellery pieces are made alike, some are in a league of their own such as jewellery that emits extravagance and elegance. We have curated a list showcasing the top 10 luxury jewellery brands in the world which ooze opulence and grandeur, check the list below:

Harry Winston

A brand that echoes in the jewellery business, Harry Winston initiated his business in 1932 and has been the crème de la crème ever since. Created with the prime gemstones and superior metals, Harry Winston’s jewellery is contrived only by the masters of jewelleryartistry. Not only are the pieces from the Harry Winston’s collection extravagant and elegant, they can easily stand the test of time and are durable as well.

Cartier

Founded in 1860, Cartier is a name that has been around for ages. Cartier has been the go-to jeweller for royals who wanted to own a personalized collection. The panther is Cartier’s most identifiable design, which has been re-conceptualized and modified to appeal to the ever-changing preferences of their customers.

Van Cleef & Arpels

Van Cleef & Arpels was found when Alfred Van Cleef and Estelle Arpels decided to make their collaboration a permanent arrangement. While majority of its collections portrays the type of sophistication seen in Old World items, it has other items that exude its own class and style.

Buccellati

Buccellati commemorates its Roman roots by creating distinguished jewellery items from Italian gold. The Rome-based jewellery company creates Roman inspired designs and assimilates them in their collection. Roman styled necklaces and bracelet cuffs are some of their best sellers.

Tiffany & Co.

Everyone knows that Tiffany is a humungous luxury name when it comes to jewellery, primarily because of their pieces that are wearable day in and day out, whatever the occasion. Producing exemplary designs since 1837, Tiffany’s creations are made by cognoscente artisans.

Graff

Graff is abrand that is very popular among the rich and the elite. Graff’s collection is special not just because of the sheer craftsmanship or quality of the gemstones and metals used but rather the size of the stones Graff uses in its jewellery collection as they are huge and Graff’s founder, Laurence Graff, sure likes it that way.

Piaget

Founded in 1874, Piaget initially started as a watch making company, as the business grew, the brand ventured into jewellery and excelled in it, crafting elegant and luxurious items. Its most famous look is the Rose, which has become Piaget’s signature design.

Bvlgari

Bvlgari is a well-known brand of luxury items, from fashion to watches to jewellery. When it comes to jewellery, this Rome-based brand combines opulence and luxury very well without losing its passion for traditions. Bvlagri’s collection still flaunts its signature bold shapes, large gemstones for centrepieces, and the use of cabochon stones& 18-karat gold for its collection.

Mikimoto

Mikimoto’s founder, Kokichi Mikimoto, is not just known for his collection, but also for the fact that he invented the use of cultured pearls in creating jewellery pieces. Mikimoto’s collection only incorporates the finest pearls which include white pearls, pink conch pearls, Tahitian pearls, South Sea pearls, and other rare specimens and uses 18k gold &platinum and top-grade diamonds.

Chopard

Aside from making luxury Swiss watches, Chopard is also known for its luxurious jewellery collection. Using superior materials for their pieces, Chopard’s line of jewellery is crafted using rich layers of 18-karat gold and precious stones of the highest class and is very desirous on precision &detail, which adds more value to their line of products.

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Mahul Brahma’s book ‘Dark Luxe’ exposes darkness behind dazzle https://theceo.in/2018/10/mahul-brahmas-book-dark-luxe-exposes-darkness-behind-dazzle/ https://theceo.in/2018/10/mahul-brahmas-book-dark-luxe-exposes-darkness-behind-dazzle/#respond Thu, 04 Oct 2018 10:05:31 +0000 https://theceo.in/?p=60783 Head: Mahul Brahma’s book ‘Dark Luxe’ exposes darkness behind dazzle Subhead: Luxury commentator and author shares his thoughts on the sequel of “Luxe Duology” and how he aims at expanding the scope of luxury beyond “price tags” and making it more inclusive Tell us about Dark Luxe? Dark Luxe is an anthology of 13 short […]

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Head: Mahul Brahma’s book ‘Dark Luxe’ exposes darkness behind dazzle

Subhead: Luxury commentator and author shares his thoughts on the sequel of “Luxe Duology” and how he aims at expanding the scope of luxury beyond “price tags” and making it more inclusive

Tell us about Dark Luxe?

Dark Luxe is an anthology of 13 short stories and a tailpiece on luxury. It is the second book of the “Luxe Duology” after “Decoding Luxe”. From the glossy magazine pages with “price on request” tag, “Dark Luxe” takes readers to the other end of the spectrum. These horror stories are pure work of fiction, though not limited by it. These stories are buried deep into the Mediterranean or in the sanctum-sanctorum of our hearts. Dark Luxe tells you the tale of how we humans are all the same in our core, dominated by one or many of the seven deadly sins.

How did you select the luxe products for the stories/book? 

The luxury products in these stories are the protagonists and they share their version of the event in which they have been made an accessory or in some cases they have acted on their own accord. So selection of products boiled down to the choice of protagonists, and here it was a mix of imagination and reality. In some cases the stories led to the protagonist, in others the protagonists led to the stories. Whether it is the Princess Cut Tiffany ring or the Rolls Royce Phantom or the Rolex watch or the luxury yacht or a Dom Perignon vintage champagne – all of them share their tales as a silent witness that are far from the dazzle they exude.

What about the Luxe Duology?

The “Luxe Duology” is the two part series of my books on luxury – Decoding Luxe and Dark Luxe. This is the first duology of its kind on luxury internationally. The interesting part is that while the first is non-fiction the second is fiction. So it is not like a conventional story in two parts but a story none the less, unconventional and thrilling wherein it completes the entire spectrum of luxury – from dazzle to darkness.

My objective with the Luxe Duology is to expand the scope of luxury beyond “price tags” and make it more inclusive so that more and more people can start understanding, appreciating and accepting luxury as an integral part of their life and not shun it as something that belongs to another world.

Is the dark side of luxury a figment of your imagination or is it for real?

Luxe or dazzle has to have a dark side, it is like Yin and Yang. I have interviewed many luxury brand owners and custodians as well as members from royalty during my stint with New York Times when I was editing a luxury supplement. During these chats I have heard, off the record, numerous stories, be it an espionage between two luxury giants over a design for a fashion line or bloodshed between brothers over a piece of priceless jewel. However, these stories are very well guarded secrets and become a folklore, either corporate or royalty. It was then I thought that with ‘Decoding Luxe’ if I am showcasing the evolution of luxe, with the other part of the ‘Luxe Dulogy’ I will expose this ugly side of luxury, albeit in a form that will be more acceptable to readers. And that is why ‘Dark Luxe’ is a fiction.

These short stories about The Dark Life of Luxe are figments of my imagination but not limited by it…it is interspersed with facts. 

Please share your thoughts on the alternate sequence of life and death in the title of the stories? And why are some stories connected?

The sequencing of the stories which alternates between “Life of…” and “Death of…” is a deliberate attempt to give a rhythm to the way the stories are told to the readers. It is a sway between two extremes of our existence as well the existence of luxury. It is only when we explore the two ends of the spectrum we get to know the truth and so this aims to bring out that truth that hides behind fiction and folklore to the readers.

In filmmaking there is a very popular term that we use, POV shot or point of view shot. The camera transforms itself into the eyes of the protagonist and the story develops accordingly. So, in ‘Dark Luxe’ I have told the stories from the POV of my protagonists. And there are stories in which the same event is told from two perspectives and how these turn out to be so different that it warrants separate tales. 

Dark Luxe

These stories are very dark, have you thought of the reaction of your readers are completing the book?

I am confident of the maturity of my readers so in the epilogue I have written in details on my thoughts on the reader’s reaction, so let me share an excerpt:  “It was very cold inside the catacombs at St Stephen’s Cathedral in Vienna, you will get an eerie feeling, a feeling of some presence. Suddenly my curiosity made me peep through a window into a dimly lit room. My blood cuddled and a chill ran through my spines. Yes I am using clichés, as sometimes they best describe your feelings. It was a room of death. Human bones and skulls were stacked neatly in the room. And then this was only one of the rooms – the rooms of death. The remains of over 11,000 persons are in the catacombs – just their bones and skulls.

After gaining back my stupor, I looked into the next room and then the next – no glass barriers, only a window. After a few windows and innovative patterns with which human bones and skulls can be stacked, I felt nauseated.

It was at that moment this thought dawned on me — have I given the readers of “Dark Luxe” a similar experience?

Are my stories like these rooms of death?

Maybe, maybe not. But that is for my readers to let me know.

Like the walls of the catacomb, luxury remains a silent witness to the darkness of human deeds.”

About the book:

When we think of luxury we always think of dazzle, but we never even touch upon the darkness that hides behind this luxe. It is always about glam and glitz. Behind this razzle-dazzle, there is another life. A life filled with lust, hatred, jealousy, anger. Luxury is just a silent witness to the depth of darkness of human hearts.

Dark Luxe is not about dreams, it is about nightmares. It is about those realities that safely hide behind the veil of luxe. These 13 short stories are from the darkest, bottomless pits of hell. These first-hand tales of horror are by stuff luxury is made of, straight from their heart, leaving a trail of blood.

Mr Amitabh Bachchan, Mr Ratan Tata have given his blessings for the book and Dr BibekDebroy has written the foreword.

About the author:

Mahul Brahma is a luxury commentator and columnist. He is also an award-winning communicator, heading CSR, corporate communications and branding for mjunction, a Tata group company. He has been a senior journalist for a decade with Economic Times, CNBC TV18, Reuters and India partner of New York Times. He is an alumni of St Xavier’s College, University of Cambridge – Judge Business School and MICA. His debut micro short film “Post-It” as a filmmaker has received accolades from national and international film festivals. He is an avid golfer.

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Does your Jewellery have a story? https://theceo.in/2017/05/does-your-jewellery-have-a-story/ https://theceo.in/2017/05/does-your-jewellery-have-a-story/#respond Wed, 17 May 2017 07:51:24 +0000 http://theceo.in/?p=18678 Does your Jewellery have a story? Danish Jewellery brand Trollbeads entering India soon Trollbeads started life in 1976 in a small jewellery store in Copenhagen, Denmark, and is the original beads-on-bracelet brand. Today Trollbeads stand as a global brand with sales in over 40 countries through distributors, subsidiaries and more than 3,500 retail outlets. The […]

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Does your Jewellery have a story?

Danish Jewellery brand Trollbeads entering India soon

Trollbeads started life in 1976 in a small jewellery store in Copenhagen, Denmark, and is the original beads-on-bracelet brand. Today Trollbeads stand as a global brand with sales in over 40 countries through distributors, subsidiaries and more than 3,500 retail outlets. The combination of artistic originality, creative craftsmanship and a love for quirkiness is what makes Trollbeads different from other jewellery. Trollbeads Jewellery is made from the highest quality raw materials, including 18-carat gold, Sterling silver, Italian glass, freshwater pearls, amber and precious stones. Trollbeads is world famous for the enchanting way it plays with glass. Each glass bead is individually handmade from red-hot glass in the open flame and no two Trollbeads are ever completely alike.

Trollbeads is a part of Danish Design legacy, which is known for its simplicity, functionality and quality. Trollbeads has won international artistic recognition and has been exhibited at Sculpture Objects & Functional Art in Chicago and New York.

Trollbeads is an exquisite set of interchangeable and handcrafted jewellery pieces which let you create your own look. At the heart of the collection are the beads themselves. Each piece in the Trollbeads collection has its own little history, taking its inspiration from mythology, astrology, fairy tales, fauna, flora, cultural diversity and last but certainly not least, in the familiar things of everyday living. The collection includes beads, bracelets, necklaces, earrings, rings and tiaras.

Trollbeads successfully expanded its business across the world through local business partners. Collaboration with distributors and franchise partners has been a highly effective way of entering and expanding in new markets.The fundamental ingredients in Trollbeads success have been the cocktail of Trollbeadssupplying products of highest quality and providing its business partners with an international brand name, sophisticated IT platforms, marketing guidelines and sales training mixed with business partners’ passion for Trollbeads quirky jewellery and local know-how about the markets.

Trollbeads is now ready to enter the Indian market!

Trollbeads has in recent years seen growth in its key Asian markets such as China and Japan. The success in Asian countries has given Trollbeads taste for more of Asia. Hence, Trollbeads has now set its eyes on India – which has always been a fascinated country for Trollbeads. The diverse and colourful culture of India has inspired many of Trollbeads products.

Trollbeads has recently appointed Mr. Ashutosh Vaidya (Ex Director @ Luxottica, Samsonite), as its Representative for India. Mr. Ashutosh will operate Trollbeads India strategy which centres around Concept Stores and Select Retail Partnerships. Furthermore, Trollbeads expects to have more than 200 Point of sales in India in the next 2-3 years’ time. Trollbeads is currently at advanced discussions with some major jewellery retailers and is expected to announce its India Partners soon.

For further details please contact MR. Ashutosh Vaidya on following mail address: ashutosh@trolbeads.com. You are also welcome to contact Trollbeads HQ in Copenhagen on +45 33 93 60 93 or mail address: sales@trollbeads.com

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