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The CEO Magazine
A monthly magazine for business leaders and decision makers
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Latest technology

What is CRM?

What is CRM? Customer Relationship Management commonly known as “CRM” is a blend of technology, practices and strategies that helps an organization to analyze the behaviour of customer and their interaction with the brand. It is done to improve the customer experience and relationship and it helps the company to drive more sales. A CRM system assembles all the data by the customer from different channels which could be a website, phone, social pages, e-mails, live chat and many others. A CRM provides all the details of the…
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