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Ivey Publishing

Ivey to publish mjunction case study

Ivey to publish mjunction case study Kolkata: US-based Ivey Publishing, the apex body which publishes A-listed corporate case studies that are used by Ivy League institutes and premier b-schools, is all set to publish a case study on mjunction. The case study titled “mjunction: The Branding dilemma” has been jointly authored by Prof Sanjeev Tripathi, Associate Professor of IIM-Indore and Dr. Mahul Brahma, Head of CSR, Corporate Communications and Branding mjunction and author of The Luxe Trilogy. The case explores the…
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