Digital Marketing

Metrics that CEOs Look For While Analyzing Digital Marketing Report After establishing a separate department and budget for Digital Marketing, CEOs need to see if it is adding value to the company. From organic SEO campaigns to Social Media promotions, the digital marketing team at any organizations needs to ensure that they are efficiently putting the budget and the resources at hand in use. The CEOs are responsible for answering the stakeholders and the board of directors hence they need to be updated with the accountable…

DIGITAS INDIA, EXTENSIVELY HELPING BRANDS CONNECT BETTER WITH PEOPLE Purpose-built to serve the myriad needs of modern marketing, Digitas India is acingit; they are excelling at a deliberate diversity of people and capabilities, witnessed at scale transversely in markets, with an inimitable culture that plays well together. 4000 employees, 30 countries, 40 offices, globally Digitas is corporate home to many and the leading digital agency in India. Under the hegemony of AmareshGodbole, CEO, Digitas India is leading by its…

SEQUENCE COMMUNICATIONS, OFFERING A COMPLETE SUITE OF CUTTING-EDGE MARKETING SOLUTION The digital marketing trend in India has been mounting for years now. Statistics indicate that in 2021, Indian internet traffic is estimated to be 291 times bigger than it was in 2005. It’s no secret that the digital era in India has revolutionized the way businesses are carrying out their digital operations and marketing strategies. Various studies estimate the growth of digital marketing in India at 25% to 40% annually. With such…

Marvist Digital Marketing: Enabling Small and Mid-sized Businesses Succeed in the Digital New Age Replacing the eons-old traditional marketing, digital marketing is the new age tool for building and breaking brands in the world. Excelling in such an era where the importance and dependence on digital marketing are inevitable, Marvist Digital Marketing offers small and mid-sized businesses a scope to grow online and become successful and highly profitable. The company is the brainchild of Prabodh Dubaka, an experienced…

Intellemo : Efficient Marketing to Boost Digital Growth of Brands Back in the day, I realized that every startup owner has a dream and a vision to make their product the best in the market. And, it goes without saying that new businesses and startups struggle with digital marketing due to limited resources at the start. Our novel Digital Marketing Services model aims to cater to the demands of growing startups, small-scale and newly formed businesses across the globe. We charge a one-time fee for all our activities without…

Jyotshna Kalita: the leading lady, creating an unmatched standard through creative solutions “Jyotshna Kalita is an innovator, always looking for fresh approaches to marketing and communication and finding her feet as influencer and trailblazer.” In this modern age, Indian women are making their presence felt in different industry verticals. They are fighting odds, braving gender bias and creating a space for themselves in the world, including the marketing and media industry. A national award-winning poet, Jyotshna…

Heading: Playing content as a queen A bunch of idiots searching for meaning! It was the instant repartee from Suparna to our question about their USP. Suparna Pathak referred to as Suparna Sir in the organization, and Animesh Goswami is at odds with the conventional wisdom about digital communication. With their start-up called Confiance Mobility LLP, they are challenging the very notion about the field ingrained in the minds of the market. Animesh, 15 years junior to Suparna, is the one who first responded to the call of…

ABDA DIGITAL, REVAMPING THE LANDSCAPE OF CUTTING EDGE DIGITAL CONTENT Under the expert supervision of Sravan Narasipuram and KRK Rao, the founders of the company have established a flagship brand ‘Hola Enterprises’ that addresses and fights the shortcomings of the digital space to distribute interactivelyrich content that is not available in the current formats. They also have introduced a digital business card solution that can be easily shared and is environment-friendly. It reduces the cost and logistic hassles of…

VIKAS KATOCH: AN IDIOSYNCRATIC, SOARING ABOVE THE REST TO DELIVER THE BEST WITH ADOMANTRA Vikas Katoch is creating connectivity between brand and customer and resolving business problems with his unique solutions. Warren Bennis famously said, “Leadership is the capacity to translate vision into reality”. Leaders are like are trailblazers, who make a path for others to follow. Vikas Katoch fits perfectly in this picture; as the CEO of Adomantra, he always inspires his people to reach higher, dream bigger, and achieve…

Top 5 Most Exciting Career Options In Digital Marketing Marketing has been a vital part of the corporate world for years as it bridges the gap between customers and the brands. While traditional marketing has been diverse and contributed to the success of various businesses for years, today it is significantly being replaced by digital marketing. As the digitalization is prevailing in the market, target customers for various brands are founded online. This is leading to an increased demand for a platform like digital…

5 Most Reliable Digital Marketing Strategies For Healthcare Industry  Digital marketing and healthcare industry are significantly growing at a progressive rate. Today, every customer-centric industry is using innovative marketing methods and techniques to draw their customers most efficiently. However, the healthcare industry is being restricted by the HIPPA and FDA regulations to direct its marketing efforts just like any other customer-centric industry. Digital marketing is essential and with reliable digital marketing…

Taking digital marketing on the next level ThatWare: an innovator of digital marketing, pushing limits with Artificial intelligence Artificial intelligence and machine learning have become one of the essential demands in today's business.  According to an analysis by research agency Itihaasa, India positions third on the global level in terms of high-quality research publications in artificial intelligence. NITI Ayog released a discussion paper on the transformative potential of AI in India that said the country could add…

Align Media: The Maverick Storyteller spawning a fresh perspective to brands’ message with a new face  Picture this: You head a meeting and is versed with a fact that your company needs to shoot up its marketing game. But the modern world of marketing stands as a mosaic of complexities and trucking with a creative advertising agency to steer your brand becomes tumultuous. Advertising has travelled a long way while witnessing a thousand miracles. From the emergence of the printing press in 1440s, to the advent of…

RSE LegalDocs: assisting nouveau firms in completing their lifecycle The availability of capital may help in initiating a business venture, but money alone cannot guarantee its sustenance. The organizations need the experts who are well versed in the technical know-how. To run an enterprise successfully requires a lot of courage. Many ideas fail, and the businesses get shut down due to the lack of knowledge on running compliances and protection of business. Most of the entrepreneurs possess little or no knowledge of…

Align Media: The Maverick Storyteller spawning a fresh perspective to brands’ message with a new face  Picture this: You head a meeting and is versed with a fact that your company needs to shoot up its marketing game. But the modern world of marketing stands as a mosaic of complexities and trucking with a creative advertising agency to steer your brand becomes tumultuous. Advertising has travelled a long way while witnessing a thousand miracles. From the emergence of the printing press in 1440s, to the advent of…