Brand management

5 WAYS TO EXCEL IN ‘ONLINE REPUTATION MANAGEMENT’ We live in an age today that is immensely opinionated and driven by the idea of an image. So crafting and practicing strategies, that would give your brand a spotless public image to fuel the perception further of your existing and potential customers has become vital with time. Online Reputation Management (ORM) is the process focused on improving a brand image online which incorporates a number of high maintenance tasks like include removing negative links, generating…

Align Media: The Maverick Storyteller spawning a fresh perspective to brands’ message with a new face  Picture this: You head a meeting and is versed with a fact that your company needs to shoot up its marketing game. But the modern world of marketing stands as a mosaic of complexities and trucking with a creative advertising agency to steer your brand becomes tumultuous. Advertising has travelled a long way while witnessing a thousand miracles. From the emergence of the printing press in 1440s, to the advent of…

NextGen Life Sciences: on the luminous road of becoming a pioneer in the Biotech world The UN Convention on Biological diversity defined Biotechnology, any technological application that uses biological systems, living organisms, or derivatives thereof, to make or modify products or processes for specific use. In simpler words, it is a broad area of biology that involves living systems and organisms. Humankind has been applying Biotechnology in agriculture, food production and medicine for thousands of years. Arguably, the…

Align Media: The Maverick Storyteller spawning a fresh perspective to brands’ message with a new face  Picture this: You head a meeting and is versed with a fact that your company needs to shoot up its marketing game. But the modern world of marketing stands as a mosaic of complexities and trucking with a creative advertising agency to steer your brand becomes tumultuous. Advertising has travelled a long way while witnessing a thousand miracles. From the emergence of the printing press in 1440s, to the advent of…