The CEO Magazine
A monthly magazine for business leaders and decision makers
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Marketing drives results with a focus on problems

Marketing drives results with a focus on problems When most of us come across the term “marketing” we quickly term it a manoeuvre to sell any product. We engender this notion of being fooled be it in the real world while coming across any salesperson or while accessing TV, radio or any other means of mass communication. When we watch any commercial advertisement we tend to be in the impression that whatever is being shown is just a fiction and resembles no truth. More or less, there’s nothing wrong in this notion. Since our…
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