Revolutionizing the monotonousness of sports consumption while satisfying the demands of sports admirers: Sportzwiki
Sports consumption is undergoing a colossal transformation, experiencing more disruption than ever. The time has shifted from witnessing each boundary to peaking on the match’s highlights, from cheering for the same knockout punch to scraping internet for the ‘gold medalist’. Sports admirers are flocking to new platforms to match their sporting passions, seeking on demand, immersive and personalized content. This rapid shift has contributed to brewing up new mediums and platforms which provide flexible options for staying updated with sports’ chapter and verse. Bombarding choice of platforms, formats and contents accord sports fans to control their own viewing experience to get an instant access to high-quality live streaming, an on-demand sports-centric content gets delivered to their Smartphone anytime, anywhere around this world. To catch viewer’s eyeballs with their unparalleled entertainment offers, many sports-centric platforms are going above and beyond to engage a viewer while delivering the content in an interactive experience and meeting sports lovers’ ever-increasing expectations in the digital age.
With an aim of delivering engaging, one-to-one experiences for sports fans, Sportzwiki came into existence in 2013 under the leadership of Bhupendra Singh. A pioneering concept, Sportzwiki emerged out as a niche player dispersing information about 50 plus sports; covering news, views & opinions for over 50mn visitors per month. The platform not only delivers trending narration or match report; it also caters latest stats involved, and provides its audiences the insights about the recent happenings in the world of sports and engaging its viewers with live interactions, polls, and active social media involvement. Bhupendra Singh, Founder & CEO, Sportzwiki sums the idea behind his entrepreneurial venture in few lines, “Sports is the soul of India. Being a hub for ancient games we have seen that in past few years the concerned for lucrative sports and other local sports has lessened to a great extent. So, trying to make people aware and conquer the untapped market, we came up with Sportzwiki, a platform that provides information on the sports of the country accounted with delivering content in all the major vernacular languages.”
Carving out as a differentiator
Nestled in Gurugram, Sportzwiki has successfully managed to reach to the heart of sports community with its quality infused information and statistical data in line with every genre of sports, around the world. With sufficient ardor, the organization is striving hard to position itself as the biggest online sports platform catering to the needs of all sports lovers. “We deliver multi-sports content in multi-languages that keep as above from all the competitors. Designed as a UI/UX platform, we deliver content through video interactions & more. Moreover, we enable the sports author to enhance their skills & pen down their passion for reading, writing through the website,” avers Bhupendra.
The organization has succeeded in cultivating a dream team of brilliant employees and is fostering them with trust and cooperation. Sportzwiki’s team is adorned by skilled professionals, the authors, the content editors, the social media team and surely the production guys. The beliefs, ideologies, and practices of the organization have developed a culture which not only motivates the Sportzwiki team here but also gives them a sense of direction to the employees. The openwork culture here makes the organization stand distinct from its competitors.
“The future of sports in India seems bright. To know that this country has a plethora of talent to offer, and with a lot of events scheduled to take place, the fans would be in for a gala time. From Commonwealth Games to the ICC World Cup, from Asian Games to the Olympics, India would eye to break the duck and get a lot more laurels home. Post the Olympics in Rio, the gates for sports like Badminton, Wrestling, and Boxing seem to have opened a lot more and thus more athletes are expected to gain prominence out of it. Hockey has had been the mainstay in the past and looking at the current bunch of players in that field, one could be hopeful of their bright future. Cricket has always been the people’s favorite and would remain so for years to come. Football, now that’s the sport to talk about. With the emergence of ISL and obviously I-league, the engagement appeared to have increased only. So, in a nutshell, the country is heading towards the right path in terms of future in sports. The company also aims to attract more footfalls and to be a treat for every sports lover.
Also, the company caters the audience in more than five languages which help to get more engagement in the end. To cover every edge of the country, the organization has already launched 7 regional languages on its platforms for a more polished engagement with the audience. Further Mr. Singh elaborates, “Leaving a mark isn’t something that would happen in a whisker of a moment. To execute the listed plans properly is our priority. We tend to build a web on cricket under one roof. From gathering the information to getting to play the fantasy league, we have a few things listed to find success. As far as the near future is concerned, we will be delivering content in international languages. We are also planning to promote sports at grass-root level in a big way”