Homestudio: Perfect Omni-channel bearing the onus to provide International Standard of Furniture at affordable price

Homestudio: Perfect Omni-channel bearing the onus to provide International Standard of Furniture at affordable price . 

In the shopping world, customers only know what they have experienced. They cannot imagine what they don’t know about emergent technologies, new materials, and the like.The Omni channel customer experience is nothing new, especially in the consumer and retail industries. Many companies and brands are using data and automation technologies to engage seamlessly with their customers at any time and place and across any device. With unflinching commitment to bring vantage in shopping process, has become an eye-star for shoppers. is an Omni-channel startup offering global home solutions in the furniture category that is aligned to the new Indian urban lifestyle. The living spaces have changed and its modular solutions embody the interests, needs and demands of the new Indian consumer. The company’s products inspire and motivate people to create homes that are in sync with their global aspirations and lifestyle. The organization has exclusively partnered with notable International furniture brands to provide Indian consumers the best of Kitchens, room solutions and other storage concepts. The vision of the organization is to be a comprehensive solution to consumers for their diverse needs in this space. Additionally the company will be getting into other partnerships and associations in the coming months to scale up our offering, choices and options. offers modular home solutions from Kitchens to bedrooms to storage units. is an end-end solution provider, from designs to execution to customer service. Our research and extensive consumer learning has given us some unique insights about the category. To succeed and fully satisfy the user, it is critical that your solutions go beyond developing cutting edge designs but encompass all facets of the consumer journey, including understanding needs at the individual level, relevant planning, selecting the right products, executing it right and most importantly being there post-delivery through a world-class customer service philosophy.

Implementing smooth solution in Omni-channel industries, online service providers and retail businesses, is a challenge on account of various factors, which Homestudio has successfully achieved by adopting customer centric approach rather than traditional product centric approach. Thoroughly analyzing your needs, product requirements, the company delivers tailor-maid, cost-competitive, scalable and robust solutions.

Homestudio’s experience across industries of furniture market translates into a differentiated value proposition and stimulates time-to-market for clients. The company delivers comprehensive services to five hundred customers across Bengaluru.  For their business operations in India, many other companies have strategic collaboration with Homestudio. The company’s transparent, efficient and flexible world class software development process zero downs risks of project failures and creates powerful software solutions that meet present as well as future demands. Now Homestudio would be taking the same concept of omni channel to 5-6 locations in 2017 to expand their reach.

While speaking to The CEO Magazine about its differentiating factors, Mr. Alok Duggal, Founder and Chief Operating Officer (COO) of said, “We have 100% control on the end-end process from sourcing to execution to customer service. Homestudio offers branded international furniture to Indian consumer at most affordable price. Besides, we offer warranty and lifetime service which no other players in the market are offering”

Mr. Alok Duggal in a conversation with The CEO Magazine

TCM: Please share the Major Milestones of the company since founding.

Alok:We are creating a very self-sufficient and controlled ecosystem. We will invest and build the complete solution to provide unparalleled service to our consumers. For the first year we aimed for fully functional e-commerce site, experience zone, service center and doing 500+ installation. And the credit goes to the team for achieving all this in just 7 months.

TCM: What is the business problem it hopes to solve with its solutions and offerings?

Alok: Actually most of the usual challenges of the market have been turned into our advantage by making them our USP. For instance, India is a price sensitive market but we are going in with a value for money proposition, offering international products, quality and services at prices not heard of before. Servicing in this segment is an alien idea but we have come into the space offering customers a lifetime of service, irrespective of the scale of the problem.

TCM: Kindly share about Road Map & Future Plans of the company.

Alok: Currently we are operating in Bangalore and expanding to the whole of Karnataka. We would be taking the same concept of Omni channel to 5-6 locations in 2017 to expand our reach. It will not only be online, but we will set up experience zones and service centers in those cities so that we can provide an end to end solution to our customers as we are doing in Bangalore. Secondly in 2017, we are planning to introduce more products with latest style and trends to keep up with the demand.

The maverick behind the success 

Alok Duggal 

Alok Duggal is the Founder and Chief Operating Officer (COO) of He comes with branding and business experience and as the COO; he is responsible for the entire operations of the brand. Alok is a marketing & sales professional with a deep expertise in designing & building new business concepts and brands. During his career spanning almost 16 years he has been associated with large National and Multinational organizations like ICICI, ING Vysya Bank and JCDecaux.


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