ValueFirst Digital Media Pvt. Ltd. Acquires Octane Marketing Pvt. Ltd.

Business Wire IndiaValueFirst Digital Media Pvt. Ltd., a B2B enterprise communication platform & services company has acquired Octane Marketing Pvt. Ltd; a marketing technology company.

Post the acquisition; ValueFirst intends to run Octane as a separate brand while using its sales structure and processes to build upon Octane’s domain expertise. Along with being India’s trusted & No. 1 Email Marketing service provider, Octane offers SMS & web marketing solutions.

“Octane brings significant capabilities around its feature rich email platform as well as its professional services for ROI driven in-box delivery. Post acquisition, ValueFirst intends to integrate Octane repertoire in its latest & industry leading cross channel communication platform Infinito – targeted towards forward-looking CMOs and CIOs” – said Vish Bajaj, CEO ValueFirst.

Two of the three co-founders of Octane, Digvijay Bhandari & Samarth Saxena, have exited the business to pursue new ventures whilst Punit Modhgil will continue to drive Octane as part of ValueFirst’s leadership team. “Digital 1:1 marketing has gained momentum in India with contextual marketing, delivering highest ROI. Octane-ValueFirst combination delivers the power of Bots, automated messaging, next generation SMS, advanced email & analytics in a cross-channel communication platform that’s purposefully built to align organizations with consumer life cycle and journey. Octane & ValueFirst share a common vision of enabling Indian organizations to realize a higher value from their digital engagements and this milestone is an important step in this direction.” – said Punit Modhgil, Co-Founder Octane.

The deal was a combination of cash and stock; exact deal terms are not available.
About ValueFirst

Founded in 2003, ValueFirst is a B2B company connecting businesses with consumers over digital communication platforms. It has a large diversified customer base across BFSI, e-commerce, retail and consumer verticals along with strong relationships with telecom operators across geographies. ValueFirst is currently focused towards cross channel communication and AI driven NLP chatbots (

About Octane

Founded in 2007, Octane is a marketing technology company that provides a state-of-the-art email, SMS and web marketing platform.

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