KION Truck Brands Voltas and OM Join Forces in India
- Traditional Italian brand OM to be launched on the Indian market
- Indian Voltas trucks to be sold under the OM Voltas brand in future
- Great potential for OM in the mid-price volume segment
- KION CEO Gordon Riske: “This move is a positive example of the synergies resulting from the KION Group’s successful multi-brand strategy”
KION’s Indian forklift truck brand, Voltas, is to join forces with the long-established Italian brand OM in India. To harness the vast market potential of the subcontinent even more effectively, trucks containing Voltas technology will in future be marketed under the name OM Voltas. KION India will also be selling products based on the technology of the Italian KION brand under the sole name of OM. “We will be combining one hundred years of OM technical know-how and 65 years of Voltas expertise. The idea is to strengthen our market position in India by capitalizing further on the KION,” emphasized KION India CEO, Sunil K. Gupta.
“This move in India is a positive example of how we can exploit the synergies that result from the KION Group’s successful multi-brand strategy,” said Gordon Riske, Chief Executive Officer of the KION Group, adding, “The KION brand OM is strong in the volume segment between premium and economy and has great potential in India.”
In addition to products bearing the OM and OM Voltas brand names, KION India also sells industrial trucks, warehouse technology and services under the Baoli and Linde brands. KION India has a production facility in Pune in western India as well as a sales and service network comprising more than 40 branches and dealerships with 80 sales outlets.
The KION Group acquired the material handling businesses of Voltas Limited in 2011. In Italy, products from the KION brand STILL are sold under the OM STILL name. OM STILL is a market leader in Italy. The company OM (Officine Meccaniche) was founded in Brescia in northern Italy in 1917.
About The KION Group
The KION Group is a global leader in industrial trucks, related services, and supply chain solutions. Across more than 100 countries worldwide, the KION Group designs, builds and supports logistics solutions that optimize material and information flow within factories, warehouses and distribution centres. The company is the largest manufacturer of industrial trucks in Europe, the second-largest producer of forklifts globally, and a leading provider of warehouse automation.
The KION Group’s world-renowned brands are clear industry leaders. Dematic, the newest addition to the KION Group, is a global leader in automated material handling providing a comprehensive range of intelligent supply chain and automation solutions. Egemin Automation is a leading logistics automation specialist with a particular strength in AGVs. The Linde and STILL brands serve the premium industrial truck segment. Baoli focuses on industrial trucks in the economy segment. Among its regional industrial truck brands, Fenwick is the largest supplier of material handling products in France, OM STILL is a market leader in Italy, and Voltas is a leading provider of industrial trucks in India.
With a global installed base of more than 1.2 million industrial trucks and over 6,000 installed systems, KION Group’s customer base includes companies in all industries and of all sizes on six continents. The KION Group has more than 30,000 employees and generated revenue of around €5.8 billion in 2016.