Jacqueline Fernandez joins tech lifestyle start-up boAt as brand ambassador
Lifestyle brand and fashionable consumer electronics products manufacturer boat-has associated actor and leading fashionista Jacqueline Fernandez to help steer the brand to newer shores of fashion and style. The startup boasts of their wide range of products including earphones, headphones, speakers, travel chargers and premium rugged cables. Whether it is the use of tough fibre to considerably extend the lifespan of its connector cables, or the waterproof Bluetooth speakers or the ‘Bassheads’ series of wired headsets that were designed keeping in mind the preferences of listeners of both Indian music, as well as pop and electronic dance music. The startup was incepted in 2016. It is mainly a lifestyle brand with fashionable consumer electronics products. “Every boAt innovation has consumer needs and desires at the core of its design,” says boAt.
Though the sector is mainly dominated by the foreign brands, boAt has ramped up quickly in a short span of two years, through its core high-quality audio product line of smart, efficient, stylish and durable ‘hearables’. Bollywood’s leading fashionista Jacqueline Fernandez strengthens the brand narrative of boAt’s high tech solutions offering the best in style and fashion. With a strong focus on consumer desires and aesthetics, the brand has created products that seamlessly integrate into the evolved consumer’s personal style statement. The trendy look and feel of the boAt Bluetooth speakers and headphones, have led to the new category of ‘hearables’ akin to fashion accessories. It has already created a community of over 800,000 boAtheads who want to be seen listening and wearing their boAt accessories to make a lifestyle statement.
Speaking on this Aman Gupta, co-founder of boAt said, “I am delighted to invite Jacqueline Fernandez to join our crew and take our brand’s style quotient to a whole new level. She complements our commitment to product design and aesthetics and is seen as a credible influencer amongst the globally travelled new age millennials. Thus aligning with our brand image which is all about building brand equity through credible influencers and a strong word –of-mouth approach.”
Being asked to comment on her association with this startup, Jacqueline Fernandez said, “I am thrilled to be a part of boAt’s incredible journey of success and innovation. The company’s innovative approach to offer consumer focussed solutions that are high are on tech quality and design, drew me towards the brand. The designs are bold, fresh and resonate with the latest lifestyle trends, making it the preferred choice for the evolved Indian consumer who looks to make a statement with their choice of accessories. I love the way the products seamlessly integrate into my constantly on the move lifestyle while complementing my personal style. I’m a proud boAthead.”
Jacqueline Fernandez is a Sri Lankan origin bollywood actor who started career with a Television channel in Colombo. Her acting debut began with Sujoy Ghosh’s fantasy drama Aladin. She was crowned the Miss Sri Lanka Universe 2006 and also represented Sri Lanka at Miss Universe 2006. Films like Race, Roy, Housefull starred this actor. In another avatar she is an entrepreneur. She runs a famous restaurant called Kaema Sutra in Colombo.