“We take pride in defining our purpose as ‘Nourishing India’s Potential’”
Mohit Anand, Managing Director, Kellogg India Pvt. Ltd.
1994, India- a country which was still hesitant from breakfast cereals, world’s leading producer of cereals and a major snack foods manufacturer Kellogg determined to establish a space for its products in almost every house of Indian consumers and entered the Indian market. The road to success turned out to be a lengthy one, but with local interpretation and learning the ropes of the Indian consumer behaviour, the brand today stands as India’s market leader in organised breakfast cereals space, which is setting its sight to double its revenue in the next five years with 20 per cent growth in its business.
Kellogg’s is a pioneering global food brand and offers a variety of nourishing breakfast cereals and snacking options. Kellogg Company entered India in 1994 and since then Kellogg India Private Limited has innovated, invested, and built the breakfast cereal category in the country. The brand serves consumers with a wide range of cereals which are made with the staple grains of India like wheat, corn, rice and ragi. They appeal to a variety of age group and cater to their distinct needs. Starting with its flagship offering of Kellogg’s Corn Flakes® that caters to the nutrition needs of the entire family, the range of Kellogg’s CHOCOS® is aimed at children. Kellogg’s Chocos Fills is a nutritious snack for teenagers, Kellogg’s Special K®, Kellogg’s All Bran® Wheat Flakes, Kellogg’s Muesli and Kellogg’s Oats look to cater to the ‘health and wellbeing’ seeking consumers. Kellogg’s also offers the popular Pringles® under snacks. Kellogg India exports its products to Sri Lanka, Bangladesh, Nepal and Maldives.
“We are proud to make in India, and have two manufacturing facilities, one in Taloja, Maharashtra and the second one in Sricity, Andhra Pradesh.” asserts Mohit Anand, the torchbearer of Kellogg India’s journey. Chairing as the Managing Director, Mr Anand took over the charge in 2017 to chaperone Kellogg’s India and South Asia business. A whiz, Mr Anand brings with himself over two decades of leadership experience across strategy, business operations and marketing functions spanning India and overseas. He has had an opportunity to work across multiple FMCG categories improving consumer lives with brands that have a presence across 6 continents in the last 2 decades.
Mohit joined Kellogg India from Unilever, where his last assignment was the Global Business Head of the water purification category, based out of UK. Before this stint, he was the Global Vice President for Lipton based out of UK for 3 years. In this role at Lipton, which is one of Unilever’s billion-euro brands and the #1 tea brand in the world, he was driving the agenda on transforming the business & brand in more than 110 countries that it has a footprint in.
His take on the company’s commitment to the Indian breakfast
“Guided by a set of values like integrity, accountability and humility; we define our purpose as ‘Nourishing India’s Potential’. Research* shows that 1 in 3 urban Indians claims to skip breakfast and 3 in 4 skimps or have a nutritionally inadequate breakfast. We passionately believe in the power and promise that comes from eating a nourishing breakfast. It’s the first fuel for our bodies—nourishing us for today, tomorrow and life. We are actively looking to spread awareness on the benefits of breakfast, the relevance of cereals and our nourishing ‘Anaaj Ka Naashta’ offerings in India through multiple initiatives.”
In his earlier stints, he was the Cluster Vice President for Refreshments for Unilever based in Mumbai, India. In his role in Refreshments, he led the Unilever category across South Asia and Africa which includes Ice Cream & Dessert brands (Walls, Magnum) and market-leading Tea Brands (Brooke Bond, Taj) to record growth & market shares.
Before Unilever, Mohit spent 15 years in Procter & Gamble working on a variety of assignments including spearheading marketing for the Asia Pacific. Under this period, he has been Marketing Director Philippines, Regional Marketing Director for Healthcare in Singapore and has headed several other marketing assignments in India.
Mohit’s domestic and global leadership experience gives him a deep understanding of the consumer and business landscape. Mohit holds a Master’s Degree in Management from Jamnalal Bajaj Institute of Management Studies, New Delhi and a Bachelor’s in Engineering from Punjab Engineering College.