The brilliancy delivering high performance and supplying best die cast components to the leading auto majors worldwide: Sunbeam Auto Pvt. Ltd.
Indian Automotive industry accounts for one of the largest industries worldwide. The industry holds its share of 7.1 percent from the country’s Gross Domestic Product (GDP). Moreover, the growing interest of the companies in exploring the rural markets further aided the growth of the sector. India is also a prominent auto component exporter and manufacturer having strong export growth expectations for the near future. Employing aluminum die-casting parts has become the latest trend. With registered revenue of $5.08 billion in 2015, the global market for automobile parts aluminum die casting is expected to touch the mark of $6.64 billion by 2020. Automation in the die casting industry has fuelled up the productivity and the demand is attracting the attention of automotive manufacturers towards highly durable aluminum die casting parts. In a nutshell, automobile makers are now focusing on collaborating with the part die casting manufacturers in order to produce fuel-efficient and lightweight automobiles.
Founded on a vision to provide world-class quality components to Automotive & Non-automotive segments, Sunbeam today stands as one of the prime movers in Asia under the hat of Aluminium Die Casting business. Incorporated in 1996, Sunbeam’s perennial eyes have focused on establishing quality components and help automotive industry to come up with outstanding products. With best hands on technologies and expertise in this industry, Sunbeam is touching new heights to redefine excellence and has carved itself as a niche by deploying discovery and innovation in Aluminium High Pressure, Gravity & Low-Pressure Die Casting.
Manufacturing & Supplying ‘Innovation’
Sunbeam has been radiating the Automobile sector by supplying best in class Aluminium Die Cast Components to all major automotive manufacturers and companies all over the world, namely Hero MotoCorp, (the World’s largest two wheeler motorcycle manufacturer in India), Maruti Suzuki India Ltd., Suzuki Powertrain India Ltd., Suzuki Motorcycle India Pvt. Ltd., Munjal Showa Ltd., Sona Koyo Sterringystems Ltd., Diamler Chrysler AG of Germany, Robert Bosch Corporation – Germany & USA, Ford Motor Company – USA, Continental Automotive Systems – USA, Cooper Standard Automotive – USA, and Valeo Engine Management Systems – France to name a few. Sunbeam is the first Indian Company with a capacity of 70,000 MT., per annum.
Sunbeam’s robust R & D team is the backbone for developing & using new technologies in die casting products. The company has set up a fully equipped modern Metallurgical & Physical Laboratory approved by the Department of Science & Technology, Government of India. Sunbeam’s state of the art plants are located in Located at Gurgaon (Haryana), Bhiwadi (Rajasthan) and Ludhiana (Punjab) catering, high quality, complex die cast components catering to two-wheelers, four wheelers, and other automotive & nonautomotive applications. The plants are equipped with CNCs, VMCs, HMCs, SPMs, and PLC machines having stringent inbuilt quality checks to ensure critical dimensions and tolerances are met.
The facilities catered are:
Tool Design & Simulation
High Precision Machining
“Our strong quality and dedication to take challenges has put us at the advanced position for winning the business at a global level.” Mr. Bhupinder Pal Singh, CEO
The avant-garde machine shop and facilities at sub-assemblies add more value to the casting. The company is producing Aluminium Alloy Die Casted Components by Gravity, Low Pressure and High Pressure die casted methods followed in its foundry and has become one of the largest die-casting foundries in the country.
- High-Pressure Die Casting
- Gravity Die Casting
- Low-Pressure Die Casting
Flagship Products manufactured under the hat of Sunbeam Auto
Covers Cylinder Head
4 Wheeler Throttle Bodies
2 Wheeler Crank Cases
2 Wheeler Cylinder Head
4 Wheeler Gear Box Housings/ Servo Housings
All this has been possible because of company’s innovative, sustained marketing efforts and strong teamwork. Thus, all set to spread its wings further and achieve the best business heights on the globe.
Reaching Mileposts: Sunbeam’s Timeline
|1986||Established to cater the Aluminum Die Cast Components for Two Wheeler Industry|
|1994||Diversified into Four Wheeler Segment with association with the largest Car manufacturer in India, MarutiUdyog (now Maruti Suzuki India Ltd)|
|1998||ISO 9001 Accreditation|
|1998||Ventured in Exports|
Technical collaboration with HONDA FOUNDRY for manufacturing automotive pistons (*ended in 2012)
|2000||QS 9000 Accreditation|
|2004||Established autonomous production facility for exports to manufacture Aluminum Die Cast & Machined Components for Ford Motor Company, Robert Bosch Corporation, Continental Automotive, Copper Standard Automotive – USA|
|2006||ISO TS 16949:2002 & ISO9001:2008 Accreditation (UL)|
|2008||ISO 14001:2004 Accreditation|
|2009||OHSAS 18001:2007 Accreditation|
|2011||Established new manufacturing facility at Tapukara – Bhiwadi (Rajasthan)|
|2013||Technical collaboration with Art Metal Mfg. Co. Ltd., Japan for manufacturing automotive pistons|
|2016||TPM activities Kick Off|
Marking the difference: The Team
The most powerful, precious and effective tool that ascertains Sunbeam’s successful result is its TEAM. Comprising of country’s best engineers, quality researcher, laboratory technicians, marketing personnel, Human Resources, and finance talent, Sunbeam’s members are its strength and reason for successful achievement of its number one position.
Mr. Bhupinder Pal Singh
Chief Executive Officer
Mr. Singh is an AICWA possessing more than two decades of experience in the vivid arenas of Finance, Merger & acquisition, Business Development, and in running business units. He brings in the wealth of experience in management and leadership which is helping Sunbeam Auto to sail smoothly its voyage.
Mr. Singh plays the key role in articulating the mission and strategy of the Sunbeam Auto business by identifying the relevant long-term thrust areas and finalizing the key business focus areas. He ensures attainment of business targets by establishing appropriate systems by organizing and deploying relevant resources for sustained growth. Under his visionary leadership, the organization has successfully created sustainable value for multiple stakeholders and is facilitating smooth functioning of the Plant as per the capacity.
Under Mr. Singh’s guidance, Sunbeam’s experts have enhanced their capabilities, thus handing more challenges with a pro-active approach. Better utilization of manpower have been effectively instituted at Sunbeam Auto and the credit goes to Mr. Singh
Leveraging the levers of growth: Sunbeam’s Future plans
Sunbeam’s journey so far has been astounding. The organization envisions becoming a global leader in Die Casting and precision machining by the year 2020 while expanding its product horizon to services global customers over different geographies. This growth will be derived largely from scaling of current business segments and Productivity increase. Assisted by the best industry brains, Sunbeam is spreading its network of products in all the major countries. Continuously laying great emphasis on top most quality standards and modern techniques, Sunbeam is today the leader.