Prime1: metamorphosing Indian event management with nonpareil events and unprecedented approach


Prime1: metamorphosing Indian event management with nonpareil events and unprecedented approach

With the economy developing at full tilt, like never before, India thrives as a prominent market for a majority of business verticals all over the globe. In such a competitive scenario, businesses effort their best and leave no stone unturned to gain the edge. To contend with others, they must gain visibility and build effective brand perceptions so as to reach their target audience. Event and brand activation industry in India has evolved to a great extent in the recent years towards meeting this demand. The transformative blend of innovation and technology has been shaping ways in which the industry operates.  The sector has become an abode of forward-looking players who have set new standards grounded on excellence, creativity and honesty towards fetching businesses the lead they need.

One of the leading entities in corporate event management landscape, Prime1 Events stands as a name synonymous with events that are creative &impressive; well-executed and assured to be successful. The firm has been able to establish its distinguished presence with a cutting edge portfolio that is geared to create sans pareil events for a broad spectrum of domains including Exhibitions and Expositions, Televised Shows, Award Functions, Live Concerts, Brand Launches, MICE and Corporate Events. Prime1’s sui generis approach towards delivering excellence meticulously blends strategic thought with passionate creativity, precise technical ability, great attention to detail and affordability; and wraps events in brilliance that is unmatched. Such competence coupled with the team’s profound expertise in end to end management of an event enables the company to carve a niche for itself in the market and get a firm footing. In a short span of time, Prime 1 has emerged as a frontrunner and a potential game-changer being eyed by several topnotch brands in diversified verticals for their critical needs. The firm’s rich and latest clientele is adorned with names like Standard Chartered Bank, Tata Technologies, RR Kable, Syngenta, Kotak life Insurance, Tech Mahindra, DuPont, National Instruments, Intelenet and the list is huge.

Incorporated in 2011, Prime1 was founded with the vision of providing premier event planning services focused on People, Planet and Profit. The foundation was grounded on the core team’s firm belief that entertainment and events have the potential to redefine every industry for their exceptional ability to build a strong connect with people. Prime1 is centrally operated from its head office in Mumbai. The firm has an extensive footprint across Pan India through its branch offices and a strong network of associates spread in forty major cities. In the recent years, the firm has successfully expanded its presence across diverse geographies around the globe. The firm runs and manages an exclusive event styling studio that brings in a strong combination of technical, graphic, stage set, interior, audio visual and multi-media design expertise, using the latest technologies to evaluate, visualize, construct and implement considered solutions.

The four major pillars driving the helm of Prime1 Events are Prashant Sharma – Founder & Director, Mohammad Iqbal Bhat –Co-founder & Director, Veerendra Patkar – Co-founder & Director and Vijay Shetty – Co-founder & Director. The core team brings with it a profound prowess and experience in events, advertising & brand strategies that are capable of bestowing a delightful experience for all the stake holders. In a chat with The CEO Magazine, Mr. Prashant Sharma shares about the mantra that guides the company’s success, “Our expertise encompasses events as a whole. We can deliver end to end services for every event and we have different business models through which we offer our services as per clients’ suitability. Our unique customer centric approach allows us to work with our clients in a very efficient way. Once we’re onboard, we don’t leave any stone unturned to perform our best. Besides, our prime focus rests on getting the maximum value for our clients for the money they have spent. We take pride in the fact that our events have gained reputation for being flawless in terms of planning & execution, design and technique.”

One of the significant differentiators that positions Prime1 at the forefront of the industry is its unparalleled and unprecedented expertise in conducting multicity events (event that starts at the same day and same time at various locations in different cities). The firm’s first client was Bajaj Finserv and initially the engagement was on small projects. Gradually, Prime1’s commendable performance and peerless client service led to securing more and big projects with the client. The project that proved to be the grand milestone was a multicity event that has to be conducted across 33 locations. The perfection with which the entire event was executed demonstrated Prime 1’s supremacy. “We get a lot of repeat business from our existing clients and it has been a great achievement for us. We might have started out small as an agency but winning our clients’ trust again and again at every small or big event has empowered us to learn and grow. Our clients have been our biggest mouth pieces in the market. Our events succeed in bringing smiles on faces and making roll in the aisles; so every event is a great milestone for us.”

Dynamic leadership

A successful entrepreneur, Prashant Sharma has been with Prime1 since the inception in June 2011. As one of the major driving forces behind organizational performance, he has been responsible for running the day to day functions and maintaining the good health of the company. He is also responsible for taking business &MarCom initiatives and looking into strategic alliances as well as brand solutions. Prior to this, Mr. Sharma was involved in event planning and event production. He also cofounded Vitamin E, a firm engaged in event management & brand activation.

Mohd Iqbal Bhat assumes the role of Director in Event Production & Operations at Prime1. His profound career brings to the team an expertise rooted in one and half decade of experience in the domain working with giants like Cobalt events and Dun n Bradstreet. His engagements involve overseeing comprehensive functions related to event production and operations along with handling teams. His area of expertise chiefly encompasses event budgeting and maintaining vendor relations.

Veerendra Patkar leads Prime 1 as the Director of Creative Design. His rich career maintains proficiency in the domain having provided creative direction to the sales pitches by coordinating design teams and 3D & 2D designs. Prior to founding Prime 1, he has been associated with leading names in the industry including 77 Events, Dun n Bradstreet and 360 degrees.

As one of the members of the core team, Vijay Shetty leads the department of Concept Design at Prime 1. His decade long career boasts proficiency in creative writing, visualizing, layout design, advertisement, online advertising, image ads, media planning, etc. It encompasses stints with reputed organizations namely Percept ICE, 77 Events, DNA and more.

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