RUPEE CATALYST, ONE OF THE LEADING DISTRIBUTORS & TRUSTED ADVISORS OF FINANCIAL PRODUCTS
RUPEE CATALYST, ONE OF THE LEADING DISTRIBUTORS & TRUSTED ADVISORS OF FINANCIAL PRODUCTS
“Today’s Creation is Tomorrow’s Legacy”– Rahul Kapoor
2020 marks the end of a crucial decade for the financial services industry, a decade in which we witnessed a lot of disruption and positive innovation that brought about new opportunities – not to mention, challenges – for financial institutions. The Indian financial services industry has also made great strides in the past decade.
Impressive progress in improving access to formal financial services through bank accounts and an efficient, low-cost digital payments infrastructure has made India a beacon globally for financial inclusion. With the growth of Indian financial industry brands like “Rupee Catalyst” has also emerged. Rupee Catalyst is Mumbai based and one of the leading distributors of various financial products like Loans, Mutual Funds, Insurance and Fixed Deposits. It was formed with the thought to successfully implement its “GIFTS” policy i.e. Growth, Integrity, Fairness, Transparency, Social Responsibility. It was initiated with the aim to understand the consumer’s requirement and help them with the best deals from various Institutions.
In today’s scenario, it’s utmost important to constantly work towards easing the assessment process thereby making the consumer more associated with the brand which has a better recall value. The current ecosystem of our country is very complicated and unorganised which leaves good scope for Institution like Rupee Catalyst who are largely dependent on technology and have a very solid predefined system integrated platform. Our country has witnessed major transformation from manual to automation in the last decade. This has not only brought awareness in the consumer’s mind but also has increased their expectations from the supplier/distributor. At Rupee Catalyst they constantly work towards customer’s delight and set high service standards.
ABOUT THE LEADER
Rahul is the Founder & CEO of Rupee Catalyst. Rahul’s has professional expertise of over 16 years in the field of Credit Underwriting and Risk Management along with various Financial Loan Products. He has previously worked with IIFL where he was heading and leading the western region of India and has prior worked with CITIGroup & GE Country Wide. Rahul specializes in Retail & Corporate Loans along with Investment Banking and Wealth Management.
He followed his calling of entrepreneurship when he founded Rupee Catalyst in 2017. The motivation for founding Rupee Catalyst was to build a platform for like-minded team members who believe in a value-oriented investment philosophy with a focus on long term value creation and raising money for clients.
Rahul is a Six Sigma Black Belt in Quality Management and possesses a Certified Master’s Degree in Balance Sheets along with a Green Dan accreditation from the Indian Statistical Institute (ISI). He is also a sports and fitness enthusiast wherein he has participated in more than 20 Marathon events all across India.
IDEA COINED AND CHANGES IN THE INDUSTRY
Rupee Catalyst was started in October 2017, post the fall out of a few large NBFCs. There has been major liquidity stress in the untapped market which had a substantial contribution in lending to mid-segment in both rural and urban markets. The NBFC’s are like a shadow bank which lends to those clients who probably are not the bank’s target audience. Last one year has changed the entire credit cycle thereby increasing the bad assets in the lender’s book.
FULFILMENT OF CUSTOMERS’ NEEDS
“One can change everything about your business other than your core belief. It is not about how much your business is worth but about how the consumer has benefitted from it.” Said by Rahul Kapoor
Rupee Catalyst is an online financial distribution company dealing in products like Loans, Mutual Funds, Insurance, and Fixed Deposits. The Brand has tie-ups with more than 65 Lending institutions, 35 Mutual fund Houses, 5 Insurance Companies and 2 rating agencies. Their loan/Mutual fund distribution is completely online through cloud-based software for instant financial solutions.
India’s consumers are more worldly-wise than ever. They believe that it is not relevant for them to deliberate their brand on the consumer if there are commitments made by them it is only ethical to deliver as committed. The team of Rupee Catalyst does not only work on the transaction, they extensively work towards customers need and ensure complete satisfaction and delight.
CEMENTING THEIR POSITION
Rahul Kapoor launched this brand with high end to end technology support with the best Industry practices followed in the international market. Their Mutual Fund Distribution App not only allows the Investor to invest online but they can also compare/switch/redeem on a real-time basis. This not only gives their client a sense of confidence but also assures them maintaining timely liquidity on online redemption requests.
COPING UP WITH THE CHALLENGES
Rupee Catalyst was started with a clear mandate to improvise their services which are backed by technology and works on a real-time basis. They faced various challenges in the initial stage of the launch, the biggest one was to match the customer’s need versus the Institutional fulfilment during the slowdown in the banking sector which led to serious liquidity crisis across the sectors and industries coupled with critical economic reforms like Demonetization, GST and RERA. Their biggest challenge was to transform from the manual to the tech-based interface during this era.
ADVANCEMENT OF TECHNOLOGY IN FINANCIAL SECTOR
The technology revolution is bringing a massive change in organisational growth. The organisations are moving from their legacy operating systems to the latest cloud technology, which is more secure and cost-effective. More than having a tech-based platform it is important to upgrade the technology considering the market trends and consumer expectations. Rupee Catalyst loan service standards are designed purely to identify the consumer’s pain point and provide them with the best option and the right solution based on their eligibility on a real-time basis. A brand resides in the consumer’s mind. Every consumer has its perception and opinion. The Brand Rupee Catalyst has risen to prominence on 3 pillars which are:
- Brand Creation
- Brand Positioning
- Brand Acceptance
They are a digitally advanced company as their Hi-tech systems are capable of engaging the client without human intervention. This cutting-edge technology keeps them ahead of curve and also helps them service the client faster through a very standard Robotic Process Automation.
ROLE OF GOVERNMENT AND EFFECTS OF BUDGET 2020
Rupee Catalyst is a start-up India approved company participating in various programs which are organised by DIPP. Considering the fact that this Government has a very strong mandate to implement economic reforms and upscale the nation to a 5 trillion economy by 2024. Well, they do have a lot of expectations from the Government to make the credit more accessible for the medium business class. This will boost consumption thereby reducing the inventory pressure on the manufacture.
Before the budget 2020, there have been significant steps taken by the government to resolve various issues pertaining to drop in consumer demand and also enhancing credit facilities to MSMEs.
Rahul Kapoor further added, “The budget 2020 to our view is sacrosanct and shall reap positive results in the next 2 quarters.”
ACHIEVEMENTS AND AWARDS
- DIPP Recognized Start-Up India Company
- An ISO 9001:2015 certified Company
- Awards from Various Financial Institutions, Banks and Fund Houses.
- 10 Most Promising Mumbai Financials Startup by SiliconIndia Startup City Magazine
- BS Fastest Growing Companies to Watch In 2019 by Business Sight Magazine
THE PERSPECTIVE OF EXPANSION AND GROWTH IN THE FUTURE
In the coming years, Rupee Catalysts are not only looking to spread their business geographically but also look up to creating one of the most respected brands in the financial space. They are looking towards adding more employees, more locations, better products to make a sustainable business model which has the ability to scale naturally.
ENSURING QUALITY AND ACCOUNTABILITY IN THE CORPORATE STRUCTURE
Rupee Catalyst believes in a very flat and a lean structure. They not only hire employees but emphasize their personal growth as well. They aim to make this an Institution instead of a company. The right man for the Right Job always keeps the resource motivated and also ensures high enthuse-levels with optimum utilisation of resources.
“We also strongly believe in a work-life balance.” Quoted Rahul Kapoor
ADVICE FOR THE ENTRANTS
One advice that Rahul Kapoor wants to give to all new entrepreneurs is to make a business model which does not only have the acceptability but also have unique services which can resolve a customer’s problem and also work towards a social cause.
CORPORATE SOCIAL RESPONSIBILITY
Rupee Catalyst strongly believes in contributing towards the social welfare and they have successfully implemented a CSR program named “HEART OF A CHAMPION”.