VESTIGE: REPRESENTING SUSTAINABLE GROWTH WITH AN UPLIFTING LEADERSHIP TEAM AND FOCUSED DISTRIBUTORS

VESTIGE: REPRESENTING SUSTAINABLE GROWTH WITH AN UPLIFTING LEADERSHIP TEAM AND FOCUSED DISTRIBUTORS

“I believe and I reiterate always that it’s important to dare to dream. One who can’t dare to dream can’t achieve anything big in life. It’s the courage to dream that drives us towards realising our goals.” – Gautam Bali, MD, Vestige

A brand led by a visionary thought leader and his core team, Vestige rightfully takes pride in itself as a pathbreaker, an innovator in the market, and a leading Indian-origin direct selling company offering healthcare, personal care, colour cosmetics, agricultural and home hygiene products.

Since its inception in 2004, Vestige has brought a revolutionary change in the business ecosystem of the direct-selling industry, which earlier offered tall promises but under-delivered. Vestige’s pro-distributor stand to ensure that the benefit of the business is passed on to the last mile, to help each distributor achieve success in the business, is one of the key reasons that the brand has experienced exponential growth in the last 16 years.

Starting with a handful of products, two offices in Delhi and Bengaluru, and a few distributors, Vestige, now has a presence in seven countries including Bahrain, Bangladesh, India, Nepal, Oman, Saudi Arabia, and the UAE, along with a growing family of millions of distributors selling more than 300 products.

Vestige is the leading Indian-origin direct selling company in the Direct Selling News Global 100 list, ranked 30th in 2019-20.  Each member of the Vestige family brings the right talent for the critical roles that they play. The brand promotes a culture that empowers its members to not just match the pace with the present but also to accelerate to excel in the future, which can be done only with a futuristic vision.

The 300+ SKUs by Vestige includes health supplements, Ayurvedic medicines, personal care products for skin, hair and body, women’s premium skincare products, men’s premium grooming products, colour cosmetic products, home hygiene products, agricultural products, unique purification appliances of Sharp a leading Japanese consumer electronics brand. These products are made available to Vestige distributors through more than 3,000 online and offline centres, covering every nook and corner of India. Vestige is now directed towards new beginnings ensuring a similar service delight to its distributors all over the world.

THE INCEPTION STORY STRAIGHT FROM THE HORSE’S MOUTH

Gautam shared “Kanwar, Deepak and I founded Vestige with a common vision and mission. All three of us have worked together in different organisations within the industry, so we understood the nitty-gritty of the Indian direct selling industry. Our purpose was to do something to bridge the gap between the aspirations of the people joining the direct selling industry and what was offered by the companies through their plans.”

He further added, “We had a great convergence of ideas and agreed to the fact that all direct selling companies, which at that point were working to enrich themselves at the cost of the people, were not going to serve the distributors’ purpose, and we decided that Vestige should be a brand that will enrich the people and based on their growth the company will grow.”

THE VESTIGE CULTURE

A brand from the country and for the country, indeed, Vestige is an open organisation and opportunity provider with its roots deeply entrenched in India. Vestige has people from all parts of India of which 30% of the distributors are women. They have walked out of the traditional closet and created their own independent, empowered identity. Vestige also has a large number of young distributors below the age of 30. Such a diverse group forms the key growth engines of the company.

LEADERSHIP: KEY TO COLLECTIVE GROWTH

The Vestige’s core management team, consisting of Gautam Bali, founder and MD, Kanwar Bir Singh, director, Deepak Sood, director, is enriched with the experience of many years, they have successfully managed to delegate authority, give people the freedom to operate and ensure that each team member is aligned with the brand’s sole goal, i.e., providing its distributors’ success, growth and delight.Over the years, Vestige has adapted open-door management policy, accepted every innovative idea, appreciates people, enthusiastically encouraged them to innovate more and thereby created more value for the business.

VESTIGE MARKETING’S GROWTH SHARE: WORKFORCE

Vestige has created a unique culture of belongingness and transparency, which has aided the distributer’s mindset of feeling valued in the organisation, believe in the organisation’s goals, and share the company’s vision by integrating themselves with it. Vestige has won several accolades for its HR practices and is recognised among India’s Great Mid-size Workplaces consecutively for the past two years.

CONTINUED GLORY

Vestige has been recognised for its immense contribution to the economy for years and some of its recent achievements include “Best Nutraceutical Company of the Year 2018” at ABP News Healthcare Leadership Awards, “North India Best Employer Brand Award 2018”, “National Best Employer Brand 2018” at World HRD by Congress and featuring in the Direct Selling News’ Global 100 List consecutively since 2017.

Adding to the feathers in the cap are Global HR Excellence Awards 2019 for “Best Workplace Practices”, being certified as “India’s Top 50 Great Mid-Size Workplaces” by Great Place to Work ® Institute (India).

In 2020, the list continues, as it received “National Best Employer Brand” at World HRD Congress, ranked #30 on Direct Selling News’ 2020 Global 100 List, and was certified as a “Great Place to Work” by Great Place to Work ® Institute (India).

PANDEMIC AND EXPANSION

The COVID-19 pandemic outbreak has negatively impacted several businesses and industries around the world. Vestige is among the few futuristic brands in India, which managed to cope well with the unprecedented pandemic lockdown by aligning its operations with the latest technology supporting the 50% operation capacity of the brand even during the lockdown. From reassuring distributors with optimum services and zero lagging to using the power of digital mediums to communicate effectively with its people regularly has led to strengthening the bonds during the peak hour of crisis.  Such a futuristic and flexible approach helps Vestige to continue to excel.

Being a growth-oriented company, Vestige aims to start operations in 50 countries by the end of 2025 and to become one of the leading direct selling companies of the world while its immediate plans involve being present in 15-20 countries by the end of 2020.

AIDING TO A BETTER WORLD WITH CSR

Vestige Heart to Heart Foundation, the CSR arm of the brand, has been meeting Vestige’s aim of giving back to the society by organising blood donation campaigns and tree plantations to flood relief in Chennai (2015). They have also gone a mile ahead and adopted two orphanages in Madhya Pradesh and Tamil Nadu and have been providing nutritious food and education to the children. Vestige’s mobile healthcare van ArogyaRath, inaugurated in Dholpur district of Rajasthan has been providing basic healthcare needs of the rural people in several villages. During the COVID-19 outbreak, Vestige collaborated with the Delhi government to provide food and monthly essentials to 25,000 underprivileged families, i.e., around 100,000 people.

ADVICE FROM THE MARKET LEADER

“For new entrants,it is important that you know your people first and what they want. If you can add a simple growth target on a month-on-month basis, and strive hard to achieve it each month, then you will be able to grow phenomenally. All you need to do is understand what your customers need and provide them with that before anyone else, it is the key to success,” Gautam shared.

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