Anuvi Chemicals: an epitome of wisdom in the field of Polymer
indian Chemical Industry has grown by leaps and bounds in last few years. This can be attributed to the increasing urbanization which fuels the demand for paints, textiles, adhesives, leather finishing binders and other such products. This leads to a huge growth opportunity. Apart from this, India is the largest consumer of its own chemical products. We have highly-trained scientific manpower which leads to a diversified manufacturing base that manufactures world-class products. There are numerous companies and conglomerates manufacturing chemical products. Among those companies, Anuvi Chemicals has positioned itself strongly in the market.
Anuvi Chemicals has scarcely been affected by the cut- throat competition due to its expertise in various segments like Paints, Inks, Leather, Ceramics, Non -woven Textiles and construction. When it comes to excellence, its more than three decades of existence speaks more than anything else. The acumen of the company has made its old clientele stick to it and they have become partners.
Company specializes in offering flagship products
There are a range of products that the company offers but its flagship brands demand a special mention.
Anucryl for Paints
Anucryl is a brand which offers many eco friendly and customized water-borne products such as emulsions and additives for the paints industry. It comes with a large range of pure acrylic, styrene acrylicemulsions, acrylic thickeners and dispersing agents which it supplies to leading Indian and Multi-national paint companies.
IMPRES for Inks
Impres is a specially designed range of Acrylic Colloidal Solution and Additives for water based flexographic inks. Eco Impres is extremely eco-friendly since it is APEO, formaldehyde and glycol ether free. It is a range of acrylic solutions and emulsions which plays an important role in making water based flexographic inks and over print varnishes. Eco Impres range not only enhances product value but is also cost effective.
RESIKON Construction Chemicals
This division caters to all construction needs with reliable and quality products ranging from admixtures and paver block chemicals to waterproofing, metal treatment, repair mortar, crack filler and much more.
Innovation-oriented approach is the guiding soul
Anuvi Chemicals is one of the few companies whose core value lies in technology right since its inception. The innovative approach of its R&D team has helped the company yield water based eco-friendly products. This has also helped the company in maintaining robust relationships with its customers by delivering high quality products.
Deep-seated foundation holds the key to a successful journey
Having its nerve centre in Thane, the foundation stone was laid down by a technocrat couple with the futuristic vision for the organisation. Before bringing Anuvi Chemicals to its current state, Dr Krishna Kumar Saxena, an alumnus of prestigious IIT Kharagpur, had a fulfilling corporate life. He went on to climb the ladder of top positions in varied companies and MNCs. He was well accompanied by his wife Dr KanakSaxena, a Ph.D holder and M.Sc gold medalist from Lucknow University. Together they made a formidable team. Both started their journey along with Mr Rajesh Saksena, another zealous person who has worked really hard to bring the company so far.
Serving a long list of clients within a short span of time throughout the nation
The company supplies to all the leading Paint manufactures in India like Asian Paints, Kansai Nerolac Paints & Berger etc. Anuvi Chemicals has partnered with one of the key distributors in India to reach out to 2nd and 3rd tier customers. Resikon Construction chemicals division is now growing. It has expanded beyond its initial focus on government bodies, institutions and builders to contractors and applicators via its expanding dealer network. The company has a strong network in South and West India. Now it has plans to look for new opportunities in the North and the East.
Launching a consumer product for the first time ever
To tap into the ever-expanding consumer segment, the company plans to come up with an innovative idea of DIY (Do It Yourself) kit named Resikon Home Box.
The year 2018 may prove to be yet another milestone for the company as it is set to explore new market avenues in the South-East and Middle-East Asia. Along with its international partners, it is determined to carry forward its belief of INNOVATE THE NEXT.
The Woman of substance: Dr Mrs KanakSaxena
Dr Mrs Saxena has an outstanding academic career. She secured first class first in inorganic chemistry from Lucknow University. She carried out research on Organo-Metallic Compounds for which she was awarded Ph.D. Her research work was published in many prestigious Indian and International journals. She is currently the Chairman and Managing Director of the company. She is the Past District Chairman of an international organisation ‘Inner Wheel’. Through her work with them she gives back actively to the community.
Strong sense of being a part of a close knit family
One of the remarkable facets of the work culture is the homely ambience that the company provides to its team of more than seventy five employees. This in turn can be seen impacting the employee motivation and commitment.
About the CEO
Mr.VivekSaxena (CEO) is credited for the innovation of the first digital wallet Zipcash. Now OLA money is powered by Zipcash. Mr Saxena is a “man of letters” that can be corroborated from the fact that he holds double MBA in Marketing and Finance along with a Master’s degree in Philosophy. He has done a remarkable job by leading this company from a Technology-driven company to Marketing and Sales driven one, yet not compromising with the inherent values of innovation and R&D.
Fifty years of experience comes handy for the company
Professor V.C. Malshe (Technical Director) is one of the most respected people, known for his contribution to the Paint industry spanning over a period of fifty years. He retired as HOD of Surface coating technology from ICT Mumbai. Before that he has worked with companies like Asian Paints, Ion exchange etc. His papers have been vastly published and he is also on the editorial board of various publications like Pigments and Resins Technology, Journal of Coatings Technology Research, Paint India to name a few.
Strong operations means a strong foundation
Mr Richard Pais (Director Operations) worked with Indofil for 30 years where he joined as a Chemist and retired as a Works Manager. He has been with Anuvi since June 2002, and we can undoubtedly say that he has single handedly ensured that the factory works at its optimal level. He received advancements of General manager (Operations), VP (Operations) and Sr. VP (Operations). His experience and his leadership skills have been appreciated by the company and it was a natural step for him to become the Director operations.
Marketing is the way forward
AnupriyaJahagirdar (Director Marketing) has been a Marketing and Advertising professional for over 17 years and brings a rich and varied work experience to the Anuvi team. Her experience with some of India’s leading Advertising agencies like, JWT, FCB Ulka, Stark Communications (Kerala) as well as Pantaloon Retail India and her years with startups makes her a great asset to a company which is now actively looking at marketing as an important and strategic department to enable growth.
You build people and they build a great business.
Anuvi Chemicals has a strong team of professionals heading every department and their experience and expertise is a major contributor towards the growth of the company. The team includes Mr.Makarand Joshi (V.P. Supply Chain), Mr.SujitPawar (GM Industrial Emulsions), Mr. Rajesh Rajan (AGM Construction Chemicals), Dr.TusharSontakke (R& D Head), and Mr.JatinSanghrajka (GM Finance & Admin).
Words of wisdom
Innovation, customer centricity and being future ready are the key pillars which along with a strong team of skilled professionals make a successful business. Anuvi Chemicals with its humble beginings has become a force to reckon with today thanks to its strong core values.