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Adsplay International: Offering 360° Digital Solutions
Saurabh Singh - Co-founder & CEO - Adsplay International
With the shifting market trends and increasing numbers of active internet users, there is a need for a different marketing strategy. No business can rely alone on traditional methods of advertising to promote their products and services. Digital marketing is a must for them to reach their target clients.
Adsplay International is the leader in the digital marketing industry with the most comprehensive and reliable result-oriented ad network. Saurabh Singh founded Adsplay International in the year 2012. Since then, they have flourished as the leading digital marketing service provider.
They are a data-driven 360-degree digital marketing leader for customer acquisition and monetization, providing premium tailored solutions for the world’s leading brands. Instead of a one-size-fits-all solution, they believe in customizing a solution for every client.
Their package includes unique targeting capabilities, optimization, creative creation, quality traffic, and ROI. Adsplay International are well known for performance-based marketing, Affiliate Marketing, eCommerce marketing, Lead Generation, App Installation, and other digital marketing strategies. They are pioneers in providing technical solutions with innovations on the digital platform.
Adsplay International’s mission is to consistently deliver transformative Digital Marketing Solutions with a tangible impact on their client’s bottom line and ensure exceptional returns.
They emphasize their aim to be the best in consistently providing successful, unique, and forward-thinking digital marketing solutions.
They strive to succeed and lead the digital marketing industry worldwide by implementing revolutionary ideas in the industry and setting up a new standard for professionalism.
Adsplay International’s vision is to keep creating tailored-fit solutions for individual business needs by leveraging their deep expertise and profound understanding of their client’s business domain areas and requirements.
They are committed to helping clients create meaningful relationships with their audience and build better brands through connected digital experiences.
Adsplay International is one of the high-end players in the digital marketing industry. They are a preferred choice for Performance Based Marketing, Affiliate Marketing, e-commerce marketing, Lead Generation, App Installation, and other digital marketing services.
They consider their High-Performance ROI ads with exceptional optimization and advertising technology as their USP, which sets them apart from their competitors.
At Adsplay, they incorporate data science to connect their advertisers with high-performing audiences through direct response and brand campaigns. They help their advertisers to connect with their target audience across multiple channels, i.e., mobile, web & app, through their technology, data, and services.
They use thousands of unique proprietary data points in their technology to make accurate monetary predictions and maximize brand awareness and revenues.
Saurabh Singh, the co-founder, and CEO of Adsplay International, is a vibrant and enthusiastic leader. At the young age of 32, he is already a millionaire. Within a short span of founding Adsplay, he has created unmatched goodwill for the company.
Under his leadership, Adsplay provides the most comprehensive and reliable result-oriented ad network that offers a customized package of features for every client with unique targeting capabilities, creative creation, optimization, quality traffic & ROI.
Saurabh Singh has been an entrepreneur for more than eight years. During his journey, he has invested in multiple companies in India, USA, and Dubai. He is touted to be a man of excellence in every business vertical.
Saurabh Singh says, “I always focus on three most important core values of being positive under any situation, reflecting humility at all times, and exhibiting flexibility to execute any job with utmost accuracy.”
Saurabh Singh continues to make leaps in the mobile performance marketing industry through his unmatched dedication and business acumen.
He believes that effective communication and fit-for-purpose business strategy is the key to proficient management of complex business situations and industry-related challenges.
Adsplay International is a self-funded company. They work on CPC/CPV/CPM, CPA, CPR, CPI, CPS & CPL revenue models. Adsplay International’s headquarters is in Gurugram, India, and its zonal office is in Mumbai, India. They also have branch offices in the Netherlands and New Zealand.
Adsplay International, with a team of 50 plus employees, serves more than 500 clients globally. Their clientele includes Pnb housing, Amazon, Phonepe, Noon, Sephora, Marriott, KFC, Dominos, McDonald, Tanishq, and Senco, to name a few.
As creators of a well-crafted perception for a brand by reigning in the power of the new age and traditional tools of communication, Adsplay International differs from its competitors on multiple fronts.
Adsplay International is known to produce measurable results. They have a standard retention period of over four years for a client, which is well above the industry average.
Their core team has vast knowledge and expertise in the digital marketing industry and the Indian media ecosystem. Their team of the best industry professionals offers an unparalleled quality of work and makes them a trusted Mobile digital marketing firm.
They have played a pivotal role in transforming start-up ventures into leaders of their segment.
They have a multi-domain experience with leading businesses as their clientele.
To get desired response, they offer target-oriented strategies to their clients. They set realistic goals and define target audiences based on their clients’ social and cultural milieu.
In Saurabh Singh’s words, “I define success as meeting a combination of company and personal goals and helping my team do the same.
I believe that effective goals motivate us to push ourselves and grow, and as a result of meeting such goals, we not only help the company by meeting its objectives but also become more effective employees that can contribute to even greater growth in the future.
As a leader, I also want my team to feel capable of achieving their goals as well as the company’s objectives, so I make it a priority to personally help them meet individualized milestones.”
Like every other entrepreneur, Saurabh, too, experienced several hurdles along the way and learned from them. He mentions a few points to overcome entrepreneurial challenges.
1. Understand Your Personal Habits
One of the earliest challenges to overcome is you. The key to doing that is self-awareness and understanding your habits. Saurabh mentions,” You need to step outside yourself to take a good look at your flaws.” Growing a business requires being adaptive, which means being open to criticism; everything will not always be sugar-coated.
If you’re not receptive to new ideas or open to listening, this will cause issues for your business, internally and with partners.
2. Let Go Of Excessive Control
Ideas don’t stop, and not all of them will work, no matter how hard you push for them. You need to let processes play out without excessive involvement; some might unfold better than you had hoped. Trusting your team and valued partners is an essential step in overcoming hurdles. They will ask for your input when the time is right.
3. Manage Your Motivation
Saurabh mentions, “Not every day is a success, but each day is part of the process.” Instead of feeding off the highs of your successes, you need to appreciate the failures as opportunities and learn to stay motivated consistently. It is essential to remain active and engaged even on days that seem ordinary.
4. Learning How To Be An Ambassador For Your Brand
With modern technology, any positive or negative news about your business will spread quickly. Saurabh says, “Understanding your brand inside and out is only half the challenge. Learn how to address negative reactions or misinformation.
Prepare a game plan along with your team on how to react in a positive, constructive manner, and know that not every statement made about your business needs to be answered.”
5. Remember To Be Present
Although taking your work in every aspect of your life in this digital age is easy, learn to maintain a balance between your work and personal life. According to Saurabh Singh, you should be of service in each role that you play in your life, not just as an entrepreneur but also as a parent, mentor, or coach.
When you are present in your other roles wholeheartedly, and without ulterior motives, you can return to being an entrepreneur refreshed and stronger.
Saurabh Singh mentions, “Oftentimes, the biggest challenges involve learning how to treat your business objectively. Making changes early on for the betterment of your business will help set the stage for success and, in the end, make you a better human and a more effective entrepreneur.”
At Adsplay International, they emphasize the core values of their organization as the guiding force which drives their overall performance and helps them achieve their goals. As per Saurabh Singh, they have four core values:
1. Integrity and Ethics
They believe in integrity and ethics, which refers to doing the right thing in an honest, fair, and responsible way. Saurabh Singh says, “We have built our entire business on the foundation of honesty and integrity, which goes a long way toward building a strong, trusting relationship with our employees, stakeholders, and customers.
Truthful conduct on everyone’s part created a strong, credible reputation for the organization in the market, which has been beneficial for everyone’s interests.”
2. Respect
According to Saurabh, “Without dedicated employees, a company is nothing.
Committed employees form the backbone of the entire corporation. They work together with the system to achieve growth and profitability. A company has a responsibility toward its employees, and, if one of its core principles is showing the utmost respect to its employees, it’s likely management will have a low employee turnover rate.”
At Adsplay, they believe in respecting all employees, their human rights and privacy, and eliminating all kinds and forms of discrimination, whether based on religion, belief, race, ethnicity, nationality, gender, or physical disability. They also ensure a safe and healthy work environment for all employees as an essential part of respecting them.
3. Innovation
Another crucial core value at Adsplay International is innovation. They focus on being ahead of their competitors and introducing new ideas in the marketplace. To be the trendsetter and introduce new products and services that their customers would appreciate, they work on the principle of “innovation, not imitation.” Imitating others is a path to failure.
Adsplay International encourages its employees to be dynamic and develop innovative ideas that can translate into successful products for the company.
4. Drive
Saurabh Singh says, “The thirst to constantly improve can be achieved if one is never satisfied. Organizations with this principle as one of their core values try to provide a dynamic platform for their employees to explore their creativity and skills and further enhance themselves.”
At Adsplay International, they consider their employees as their most valuable resource. They understand that nothing compares to an employee who is dedicated and willing to go the extra mile. To achieve this, they have cultivated an environment that promotes employee respect, celebrates their success, and frowns upon politics.
Navigating the digital landscape without proper guidance can have its challenges and pitfalls, including fraud and financial risks. With their expertise in dealing with the hard stuff, Adsplay International has delivered unparalleled results across key consumer verticals and distribution methods for the past ten years.
They have developed an anti-fraud system to protect clients’ campaigns from low-quality traffic and publisher fraud. Their network runs on one of the best tracking and attribution platforms, which means that their clients will benefit from reliable and robust technology. Adsplay international is the top choice among its clients for thought leadership, proprietary data, and brand safety prioritization.
While talking about upcoming trends in the market, Saurabh Singh mentions a few key factors:
1. Influencers continue to grow (even for B2B).
Influencer marketing has been one of the emerging trends in the past few years, with a worth of $13.8 billion in 2021, and it will continue to grow. Influencer campaigns inherently provide context and relevance since the influencer is endorsing the product.
B2B brands continue to embrace influencers — Adobe, SAP, GE, and PWC have harnessed this trend. Marketers should look for opportunities to partner with influencers in their space.
2. Marketers get more strategic.
The options in digital marketing are vast. With Automation, artificial intelligence, and machine learning doing most of the grunt work of digital marketing, marketers must become more strategic and focus on what drives their business growth.
3. SEO is less game and more integrated.
Search engine optimization is the most valuable form of digital marketing. Over time, search algorithms have become smarter and more contextual. Instead of using hacks and tricks, marketers must focus on providing their users with an outstanding and meaningful experience.
4. Experiences are the new social currency.
For a breakthrough in the digital marketing industry, word-of-mouth and earned social attention is essential. Marketers should focus on creating experiences at every stage of their interactions with customers to earn social media word-of-mouth.
5. Websites get faster.
With the launch of Google Core Web Vitals site design, website optimization is a must. To stay afront of this trend, marketers must ensure their website is mobile-optimized.
6. Everything is algorithm-driven
Digital marketing is an algorithm-driven industry that optimizes the user experience. Everything from social media news feeds, display ads, social ads, and search engine optimization to email is algorithm-driven. Marketers should focus on providing optimum user experience to get more visibility on their content.
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