RX Infotech Pvt. Ltd.: A vital link delivering leading levels of performance efficiently

RX Infotech Pvt. Ltd.: A vital link delivering leading levels of performance efficiently

Technology industry travels to various markets with a principal driveway; Distribution. Major technology vendors seek for a well-suited distributor to reach a specific segment of the market or an entire market. Distributors play a key role in providing extensive market reach and coverage. Distributors cater to the common requirement of a “one-stop shop” for both the consumers as well as retailers, where they can source products and services from the hundreds of suppliers whose products are part of their own offering to end customers. Technology sector’s distribution channels have set the benchmark for marketing impact, sales ramp-ups, geographic reach, low operating costs and logistics efficiencies. With markets fragmenting with new consumer and business trends, several demographic conditions are creating additional and distinct consumer segments. The leaders of the technology sector are in constant need of distributors to respond to the market’s requirements with a business model that works from an economic perspective. Among this broad sector that is constantly evolving, RX Infotech has firmed its position with the convenience it brings to the table. The duo of Mr. Atul Gupta and Mr. Deepak Sachdeva brought RX Infotech in the spotlight as a valuable opportunity to set expectations and make a mark as a leading Global Distribution Company in the spectrum of computers, laptops, mobiles and allied accessories.  RX Infotech’s rein has had been continually innovating and evolving with from 38 offices (branch & service centers) Pan India, covering 150 + cities with head office in New Delhi and international footprints in Hongkong, Malaysia, and China.

Creating a mark

“Our Brand Association with major IT brands enables us to be a one-stop shop for computers/servers spares and accessories.”-Mr. Atul Gupta, Co-founder & Director

Inspirations for company names can be as varied as the founders themselves. This brainchild of the founders from IT & Medical background, RX Infotech got its name from the medical terminology ‘RX’, standing for ‘recommended’ as the organization focus in providing perfect recipe/recommendation for laptop user’s needs. Riding on the innovative strength and excellence, Rx Infotech believes in making life simpler and convenient for all.

RX Infotech’s initial steps were laid back in 1998 and today the firm stands as the only distribution company that manages Brand positioning well within the same vertical, for regional distributors of the size as big as 600 cr. and 300 Dell exclusive stores, fueled by its cutting-edge expertise and experience in IT, the field of trading and marketing. The top cream of the organization is adorned with veterans possessing seasoned expertise in the field of trading and marketing. Their knowledge and brilliant business acumen direct the resources of the company in the perfect direction to earn the market credibility and channel reputation in the industry. Spearheaded by the vision of providing quality & innovative technology products, the organization believes in building an everlasting relationship with customers, vendors, and team. The ingredient behind a successful 10-year journey of RX Infotech lies in their adage; ‘work hard and focus that we don’t have to find customers for our products but to find products for the customers.’

Area of expertise

RX Infotech operates with a well-established supply chain network with over 6500 channel partners pan India which includes retailers, re-sellers and stockiest Through this network, the company provides one of the broadest product offerings and a wide range of value-added services to help customers reduce time-to-market, lower their total cost of ownership, introduce innovative products through demand creation opportunities and enhance their overall competitiveness. The exceptional dealer network of organization’s working model includes Regional distributors, Dell exclusive stores, retail doors (Lenovo exclusive & Lapcare stores) and Dealers pan India. The organization serves a diverse set of customers- the laptop and mobile users. Initially, the organization started its operations as the most promising distributor, supplier, and importer of best in class accessories; add-ons and spares to enhance working on laptop/desktop/servers. Strong relationships with most of the premier vendors of IT hardware – Lenovo, Dell, Netis, 3M, Kensington, Targus, Liteon, Lapcare, Ligowave, Microtik, Dymo Cardscan and Baffo, ups Rx Infotech potential to increase sales many folds by marketing other unexplored product ranges.

One of the most effective marketing initiatives of RXInfotech  Lapcare offers a range of Laptop accessories in terms of battery, adapter, screens, keyboard, notebook locks, power inverter and many more. With its strong presence all across India and a dedicated Sales, Service and Marketing team Lapcare has already grabbed a substantial market share.

LLP Lapcare laptop protection plan which assures to the end users of Lapcare battery, adaptor and car power inverter that all its products shall not lack in quality or workmanship and will be repaired or replaced free of charge.  No other company has been able to give that assurance. 

Awards & Accolades

Lapcare bags the award for Best Upcoming Brand for Laptop Accessories 2010

Lapcare bagged the award for “Best upcoming Brand for Laptop Accessories 2010” at a function held in New Delhi on 13th May 2011.

It got the award in editors’ choice category in presence of Asia Pacific manager of LG/WD/SEAGATE & NORTON.

Road Ahead

RX Infotech has achieved a tremendous growth YOY basis as a result of customer-centric approach, hard work, and proper planning-implementation. Now, the efforts are being derived to cover the remaining gaps in the technology supply chain management. The organization aspires to touch 350 cr revenue mark with its customer-centric approach and integrity.

Founder’s Periscope

Please provide the profiles of both the founders

Atul Gupta : Director

Deepak Sachdeva: Director

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