Riding on the success of 3-D virtual digitalisation

Riding on the success of 3-D virtual digitalisation, RxPrism Health Systems offers innovative products and cost-effective services to global pharma and life science companies.

"Innovation is our habit and being an inventor is our identity!"

– Dr Maruthi Viswanathan

The Company

A digital customer engagement strategy and solutions provider, RxPrism Health Systems Pvt. Ltd. enablesglobal pharma and life science companies (B2B) to digitalise their customer engagement approaches and strategies using advanced three-dimensional (3-D)virtual technologies. The company is also conducting numerous studies on digital adoption among healthcare professionals (HCPs) and patients to provide winning solutions to its customers based on market demands.

Headquarteredin Bangalore, India, RxPrism opened its subsidiaries in the USA in 2014. While its global delivery centre is in Bangalore, it also operates from offices in Mumbai and Chennai in India. Aside from the USA, RxPrism has expanded itsfootprints to the UK, UAE, Singapore and Japan to serve itsglobal clients.

The Team

With a unique blend of people from digital, scientific, creative, marketing and technical backgrounds, the operations teamat RxPrism boasts strong domain knowledge and years of experience in 3-D virtual solutions in life science and healthcare spaces worldwide. The team also stays at the forefront of technological innovation by remaining current on the latest technologies like 3-D animations, simulations, virtual reality, augmented reality and mixed reality.Besides, the 3-D medical communication experts in RxPrism are champions of life science and healthcare industry regulations and marketing guidelines of different countries. This expertiseacts as the key differentiator for RxPrism amongst competitors and enables the company to provide 100% regulatory-compliant innovative customer engagement solutions.

Service Offerings

RxPrism offers cost-effective onsite–offshore services for global life science customers. Its service areas include cloud-based physician and patient engagement platforms, mobility solutions, medical communication, marketing communication, medical and patient education, sales force training and other commercial activities. RxPrism manages more than 50 pharma brands and enables them to communicate their values to the HCPs.

Unique Products

RxPrism's products are first-in-class, cloud-based platforms launched and used by pharma companies across the globe. The platforms include 3-D remote detailing, virtual detailing, virtual congresses andanalytical platforms for sales force. These platforms allow medical representatives (MRs) and medical science liaisons (MSLs) to log on to a 3-D virtual space using their 3-D avatars, and connect and interact with any doctors across the globe, thereby facilitating pharma companies reach many physicians virtually even with smaller field forces.

Key Differentiators

What makes RxPrism different from others is its domain expertise with the right mix of talents like physicians, pharmacologists, PhDs, medical 3-D creative artists, marketing professionals, software engineers and virtual technology experts. Besides, a highly innovative customer engagement products and services portfolio is regarded as the company's standout point.

Future Innovations

RxPrism is developing a unique healthcare application that will be a game changer for patients, physicians and hospitals alike. RxPrism plans to launch this application in early 2017 and is now in the process of filing a patent for this innovative concept. The company is certain that this application will revolutionise the way healthcare is being delivered, and that it will enable millions across the globe to have access to better healthcare.

This apart, RxPrism has also produced loads of innovative applications for patient education, using advanced technologies like augmented reality and virtual reality. Many of these applications, especially in the area of diabetes and oncology, have been recognised and rewarded in numerous international forums in India, the EU and the USA.

The Mastermind – Dr Maruthi Viswanathan, CEO, RxPrism Health Systems

A qualified medical practitioner by education, Dr Maruthi is a dynamic visionary who has acquired deep domain experience and expertise in digital medical and scientific education, medico-marketing communication, medical simulations, mobile applications and innovative healthcare systems for patients and HCPs. In his career span, Dr Maruthi has developed unique 3-D software for scientific visualisation for which he holds several copyrights.

With the advent of new technologies, his thirst for understanding and utilising the new-age media spurred him towards discovering a multitude of digital options that can be designed and deployed through the various latest technologies in the healthcare domain.

In the recent past, Dr Maruthi has been engaging with stakeholders across many countries like the USA, the UK, France, Germany, Turkey, the UAE, Singapore and Japan to give shape to his newfound ideas through innovative healthcare solutions. Thus far, Maruthi and his team's creative solutions have been greatly acknowledged and rewarded in many international forums like RxClub, MarCom, Hermes, Webby and New York Festivals.

ADynamic Client Base

Focussing on life science and healthcare companies in the B2B space and consumers and HCPs in the B2C space, RxPrism works with almost all top 20 pharmaceutical and medical device companies from across the globe.The company takes pride in gaining the trust of a few big clients like Johnson & Johnson, Sanofi, Abbott, Merck, Takeda, Novartis, Eli Lilly, Novo Nordisk, Dr Reddy's and Mylan.