Integrating manufacturing, distribution, construction,spinningand training, iSteer’sexperience translates into a differentiated value proposition

Integrating manufacturing, distribution, construction,spinningand training, iSteer’sexperience translates into a differentiated value proposition

“iSteer”  as  its brand, a call to action of “ intelligently Steer your business”  and with foresight from 2006 as a Cloud and SaaS enabled product from the beginning, Amshuhu iTech Solution Pvt. Ltd has been implementing its product and service offerings.

AMSHUHU iTECH SOLUTION PVT. LTD., a leading firm that optimizes business solutions experience for over hundred enterprises, is a brainchild of an experienced entrepreneur Mr. Bala Kanakasabai. It is a company with the right blend of multiple domains like manufacturing, spinning, distribution, construction and training. Strategically located at a commercial township in Chennai, iSteer Suite offers a wide range of services, which covers Task Management, Lead Management, Customer Relationship for sales and Services, Project Monitoring, Purchase, Sales, Manufacturing and Accounts.

iSteer team has successfully achieved implementing robust solutions through its iSteer suite by adopting a customer centric approach rather than traditional product centric approach. Thoroughly analyzing their customer’s business needs, industry and product requirements, the company delivers tailor-made, cost-competitive, scalable and robust business solutions. The company’s previous expertise and experience in solving customer business problems has given them a unique selling point. The people at the company have solved customers business problem which even bigger players are not able to solve, which has created a unique customer stickiness for their products even during difficult times. AMSHUHU’s incredible performance as a startup positioned itself strongly among the market and it has been awarded as one of the Best Startups-2011 in India by a leading business magazine.

 iSteer Suite implementation experience across various industries translates into a differentiated value proposition and achieves true time-to-market solutions for their clients. The company’s transparent, efficient, and flexible world class spinning, distribution, construction and training processeshelp their customers zero down the risks of project failures and creates productive business solutions that meet present as well as future demands. In addition, AMSHUHU has developed the product iSteer for the era of “business driven by IT” when everyone is concerned with enabling business with IT. Today business leaders understand that IT needs to drive the business and the opportunity for them is growing.

iSteer Suite has mobile applications for Management and Field staff to carryout their work from anywhere.  Data Entry has been moved to the originating place itself to avoid reentry of data and prevents manual errors that arise from reentry of data.

Mr. Kanakasabai shared, “One of our customershad a unique problem like which delayed his business process for 5 days regularly.  We have solved his problem and the same takes him only 5 minutes now.

Another customer used to collect data from all the 5 branches at end of day and aggregate the data to check and verify stock for further ordering, he used to work till night 9 PM. We have provided a solution so he takes stock of all the branches anytime and controls his inventory.

He was able to reduce inventory and increase sales which increased his total profit.

Customers have seen increase in sales, reduction in inventory and reduction of working time of employees.

iSteer product suite created WIN-WIN-WIN  with all the three stake holders namely  Customers, employees and Customer’s Customers.”

iSteer Suite solves business problems of secondary data aggregation  of major brand owners while also solving operational problems of  its distributors.  We are in the most exciting time of enterprise application market. Small, Medium and Large businesses are looking for Mobile and Cloud based solutionsfor their operation efficiency and we have created a product and our customers are happy about the solutionsand hence they keep on referencing us and their industry peers are looking at us for implementation, says Mr. Bala. With GST rollout their solution should be among the best and of great value from a pricing point of view.

On being asked about the milestones of the company since founding, Mr. Bala Kanakasabai spoke, “$400 Million revenue software Service Company selected our product suite for reselling purpose in the overseas market after evaluating multiple products in India.”

“One of the Fortune 5 Company selected our solution for their distributors across India and it has been implemented. Based on that success of implementation, we have started for Global implementation”, he asserted.

Today it is more of IOB (Internet of Business), today distributors collect data and suppliers or principals seldom use those data. Our solution provides the C-Suite with real time information to execute proactive action for achieving their business goals and business process discipline adherence by their distributor’s sales team.

Speaking to The CEO Magazine, Mr. Kanakasabai said, “Our suite solves business problem of Small and Medium Enterprises.  With our suite supplier and partners will be able to connect with business data with ease and securely which helps them to avoid time delay, reduce manual entry and data error iSteer also helps customers to reduce human expenses which is rising every year.   Ours will be the platform for future business data transactions.” 

Road Ahead

Now the company aims to be reaching to over thousand customers globally in this year. They will be expanding global customer footprint with the help of cross-references form their existing/ new on boarding customers. Their expertise and technology will enable them to create IOI Inter Organization Integration. IOI will be the future of IT business solution to drive business with proper decision making of the executives.

The Spirits behind the success

Mr. Bala Kanakasabai

Mr. Kanakasabai is a Software Engineer with over 20 years experience and Certified Financial Manager (ICMA, USA) with Management Certification from IPFW, USA, Certification in Insurance Services (AICPCU and IIA of USA) and more than decade experience in software development and project management. He consulted MNC like GE (USA), HP (Latin America Region), Longaberger (USA), BroadVision (USA), Prosolvia Clarus AB, Turbo-Luft Technik AG and IRCTC (India).

Mr. Bharat Chand Aluri

With over 25 years of IT experience, Mr. Aluri has the primary responsibility of Marketing and Business Development for Amshuhu. Mr. Aluri through his several key positions consulted at multinational companies like IBM and BellSouth in the IT space. He brings his vast network of contacts to Amshuhu facilitating key partnerships and alliances for large projects. By shuttling between India and the US,  Mr. Aluri ensures that the resource talent pool of Amshuhu and its partners stay current on emerging technologies. Mr. Aluri has a Masters in Computer Science from Clemson University, USA and a B.E in Electrical and Electronics Engineering from BITS, Pilani.

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