DC Studio, Redefining the Future of Creativity in the Data World

India is quickly becoming the go-to destination for media and entertainment companies looking to expand their international profile and anchor a successful business in Asia.

Its home to one of the world's fastest-growing economies, and its media and entertainment industry is booming. The industry is making high growth strides as the revenue is expected to reach $35 billion by 2021 with linear TV and digital services underpinning much of its growth. 

Proving its resilience to the world, the Indian M&E industry is on the cusp of a strong phase of growth that is ensured by companies like "DC Studio" which is a Creative agency with young professionals who have set up a new benchmark in the media and communication sector.

DC Studio is earning success and reputation by bridging the gap through data driven creative communications to their Clients, promising a competitive edge to make them market leaders. 

About the Visionary 

A great decision-maker and an avid designer, DevaiahM P – Marketing Communication Specialist, creative Director & CEO is a driving force. He not only shares the ideas but provides innovative & timely solutions.

Devaiah M P is best known among his peers for his tenacity, resilience and charming behaviour. He never says no to an idea of a client/colleague but improvises on the same to meet the objective of the creative. 

Devaiah has done post-graduation in Media and Communication and also has an experience of over 7 years in thinking, ideation and planning go-to-market strategies. He has worked with industry leaders like Infosys, Naseba and Cidade De Goa.

Devaiah is someone whose interest lies in design and always wanted to work on building strong brands and believes in relationships for life. The interest in art, advertising, creativity made his move from the regular work environment and starts a creative agency.

Fulfilling Growing Market Demands

The growing trends in the current market demand a one-stop solution for all your marketing needs, which is being fulfilled by DC Studio through their expertise in both online and offline marketing channels as they are using both traditional as well as new media effectively to build a loyal customer base.

Well, traditional methods of marketing have always been diverse and contributed to the success of various businesses over the years but as the technologies are evolving; it's time to concentrate on digital marketing strategies. 

Edge over Competitors

Innovation is a key driver of growth; the ability to keep up with customer expectations can make or break an industry leader. It gives DC Studio an edge over its competitors as brand positioning and innovation strategies allow their business to compete in areas other than price. Innovative ideas and creative design makes your brand intelligible & memorable.

Devaiah further added "I believe the exceptional expertise we have at the technology front is what gives us an edge."

Coexistence of Both Old and New Media Platforms

Media & Entertainment industry is in a transformation phase as both old and new continues to coexist. Interactivity, digitization, multiple-platforms, multiple-devices and globalization of services based landscape has remodelled the media and entertainment vertical over the last decade.

The rapid evolution of technology has transformed this industry into an experience-led industry as now everything happens via the internet. 

Voicing the Opinion Of Customers 

"One thing I've noticed lately is that everyone is talking about making business and its marketing customer-centred but when you get right down to it, not all that many brands are doing it." Quoted by Devaiah M P

Well, DC Studio is listening to its customers and monitoring their experience too. When DC Studio build brands, they have the capability to build it in multiple ways but what matters most to them is whether they are building the brand according to customer's interest or not?

Infusion with Technology

The media industry has conventionally been the first port of call for breaking news and stories. Now, a fresh wave of emerging technologies is changing how this industry gathers and delivers content.

Technology provides us with an ability to rope in the seamless delivery of projects. DC Studio keeps their team updated by registering those to online webinars, regular training and attending conferences on technological advancements.

As far as their brand is concerned they keep them technically sound on both traditional and digital platforms. The services what they offer at present are:

• Brand Building & Management

• In-store Branding

• Social Media Marketing

• Responsive Websites

• Google Ads, SEO, SEM/PPC & Analytics

• Lead Generation

• Lifestyle, Product & Food Photography

• Promotional & corporate Videos

• Signages

On the visual front, they are expanding their services to stop motion videos, 2D & 3D Animation soon. Although DC Studio provides solutions to almost all verticals, their forte lies with extensive experience in major industries like Health & wellness, Jewellery, Real Estate, Education, Software Solutions, Travel & Hospitality & Industries.

Researching and Team Working

 The goal of the research is to understand the audience. The majority of media is based on the advertising model and when you know your audience, it helps you to send more targeted advertising messages. DC Studio follows a few simple methods to keep them ahead of the game.

• Brand advocacy

• Competitive Analysis

• Customer Satisfaction Research

• Customer Segmentation Research

Once the research is done, the whole team starts working on it as DC Studio believes a strong team is important for a brand to grow. Teamwork is important and essential in order to accomplish the overall objectives and goals of an organization. Strong dedicated teams with innovative ideas help the brand grow invariably.

Thriving as an Organization 

In a short period, DC Studio got connected and worked with companies like GE, Gleason, United Breweries, HP GAS (Valueshoppee), DRDO, TEDx, Ace Micromatic Group, Sagar Group of Hospitals, Gm Group – Apollo, Sri Ganesh Jewels, Muliya Jewels, Poddar Jumbo Kids, NPS-National Public School & Many more.

The experience of working with these conglomerates has supported them to acquire new things and thrive as an organisation.

Road Map to Future Growth 

DC Studio has done exceptionally well on acquiring new clients and retaining the old clients front. Their creative agency sizeably captures the market through referrals.

They believe this is just a start, there is still a lot of ground left to cover and they hope to achieve that with their go-to-market strategy and impeccable execution. The firm plans to expand and grow by covering all facets of traditional and digital marketing channels.

Closing with A Quote

" A Business is known by the design it keeps. Brand Building is all about showcasing your story in a creative way and get people excited about your brand. What people think matters, that's why we 'BRAND' stuff."

Said Devaiah M P