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Cult Clothing Company: a garment leader sewing success within the Corporate Workwear & Apparel Industry
The seeds of workwear sprouted in the factories of the 19th century which were nourished by the industrial revolution. Agriculture-based jobs were being superseded by factory works, leading to the cultivation of a new crop of dustmen, coalmen, and the manual laborers which simultaneously germinated an impelling for outfitting the ones engaged within different industries to provide durability and safety.
Swayed with a seismic change, the workwear industrymatured as a thriving apparel slice, estimated at $30 billion today. Proposed to grow to $48 billion by 2021, the workwear clothing sector currently addresses the requirements of apparels and accessories to a thick layer of professionals- from industry workers, construction workers, nurses, doctors, firefighters, cafeteria workers to various others engaged with the hospitality, corporate, beauty and healthcare industries.
The growth is not abrupt; rapid industrialization and service sector's growth has augmented the magnitude of the Indian workforce, which has been further stimulated by the growing awareness amongst corporate(s) in line with the favors of growing acceptance of a well-planned and organized work wear. Many leaders have recognized the opportunity in the segment, capturing market's attention and driving successful clothing brands in this industry. Amidst the evolution, a young mind was observing every stir of the workwear industry. A budding entrepreneur took the opportunity to start a workwear and uniforms brand that would grow to be the first choice of any buyer.In the early 90s, there was a dire need to address the supply gap and streamline the unorganized workwear in India. Observing the gap, when the economy opened and several international conglomerates arrived in India and energized the near dormant segment for corporate workwear and uniforms, he smoothened his way, refined his vision and cultivated the clothing brand, Cult Clothing Company in 1992.
Creating connections with customers across industries through inspiring product design, excellent value addition and fantastic pricing, the brand has cherished strong penetration across the Indian geography and it looks like the pioneer has been here for centuries. The organization has established itself as one of the largest Workwear and Uniform clothing brand. What has been the secret ingredient behind this workwear magnet's blooming endeavor? The answer lies in the mind and enthusiasm of Vikram Vohra. Belonging to a family of fabric merchants, he was familiar with the heart and soul of the textile sector. Bidding adieu to the family business, Vikram created footprints in the workwear and corporate uniform manufacturing segment and never faltered. An early mover's advantage helped, the growth speaks for the brand itself.
Emerging as a differentiator
Associations
Crafted with quality, delivered with perfection
Quality underlines all the factors when it comes to clothing. For Cult Clothing, the true value of their deliverables lies in the quality delivered. Adhering to the industry standards and providing customers what they want has always been the loftiest priority for the organization. Headquartered at Gurgaon, the organization's state of the art production facility has been accredited with ISO 9001:2015 certification. The organization has set new standards in the industry with its presence and has satisfied countless customers.
To ensure the flow of quality at every step, a lot of emphases are laid on the color, design and strength of the fabric. All the garments manufactured under the hat of the brand are subject to manifold in-house tests. For the certitude of quality, the firm has a '4-Point Quality Check' model running from the inaugural stage of designing to the final grade.
The process
The investigation starts with the receiving of raw materials. Renowned for its quality workmanship, the design team at the unit affirms that each product is of high quality and in accordance with the customer preferences. Once absolved, the raw material goes for the manufacturing process. Divided into several halves for better monitoring, this step is observed with eagle eyes. Furthermore, stitching quality is affirmed by the team's in-line supervisors during the production stage. The products matching the quality criteria in a given stage of development graduate to the succeeding stage. And that's how the company ensures minimization in the possibility of lapses in quality surveillance process. The garments are made to adherence to high-quality standards with proper dimensional stability, color fastness, shrinkage control and uniform dyeing. Each product is subjected to strict quality control measures to ensure that only the best in terms of quality and design reaches the customer.
Founder's Periscope
"What has constantly driven my enterprise is my need to innovate constantly and that has propelled us to remain in the garment industry yet serve most lucrative vertical from time to time."
During his conversation with our editorial team, Vikram dwelled candidly on his entrepreneurial life and the endeavor of Cult Clothing as a brand
What stands as the competitive advantages of the Company and why they can't be copied?
It's not what you do but how you do it that counts. Any advantage what a business has over another peer is never lifelong. To keep ahead and have an edge over others, you have to re-invent your thought process and think beyond the obvious from time to time.
With such a fast-growing company, how do you make sure everybody stays motivated and how do you support the corporate culture?
I Share my vision and make them a part of it. Encouraging them to come forward with ways which they feel definitely helps. Keep them updated on customer's expectations and ask them to take ownership and expect them to steer their efforts towards it. When you own it, you fight for it.
What is your proudest moment with the company? Brief us over the awards and milestones earned by the organization.
Every time we meet a tough timeline and I see the happy faces in my factory, I feel glad that I'm on this journey. Every time a customer praises us and gives us a testimonial, it becomes a big deal for us. 95% of our customers are referred to us by one of our existing buyers. What could be better?
What are the future plans of the business?
We are refining our expertise to provide more value-added services for the same cost which includes things like Track your order or check your inventory with us online.
What are some strategies that you would recommend for making the best use of one's time?
Start your day as early as possible; you'll realize how much you could do in a 24 hr day.
A piece of advice for the young entrepreneurs
You don't wait till you die to go to heaven; you will have to take the risk. Evolution is the reason why humans are at the top of the chain. Evolve.
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