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Have an accurate view of business and its marketplace with India’s largest independent Market Research Agency, MRSS India
Raj Sharma -Chairman
Have an accurate view of business and its marketplace with India's largest independent Market Research Agency; MRSS India
Market Research is not just a one-off activity; rather it the chief ingredient that must be incorporated in business' marketing strategy for a valuable growth and success. Stimulated by this and mulling over the market research scenario in India it was realized that there laid a burning need for clients to use the latest digital tools available in first world countries to understand consumers better and thereby made correct decisions in the marketplace. This led to the conceptualizing of Majestic Research Services and Solutions Private Limited (MRSS) as a digital insights firm offering a variety of cutting-edge tools to the Indian clients.
MRSS: A synonym for higher standard of service, delivery, and transparency
MRSS INDIA (The Company) is the largest independent Market Research Agency in India relying exhaustively on the usage of technology for data acquisition thereby ensuring reliability, validity checks as also faster turnaround time. MRSS also stands as the solitary company in the Market Research space in India to be listed on BSE SME Exchange. MRSS India offers a broad suite of customized solutions that cater to the business at various stages of product development or launch cross the product lifecycle. Headquartered in Karnataka, India, MRSS empowers industry leaders in diverse sectors to make strategic, cost-effective decisions based on key insights gleaned from its research. MRSS's services are extensive and consist of market segmentation and research, advertising research, brand research and consumer research, and also an array of other research services to assist companies in developing more successful products and stronger brands across all locations in India. From pre-launch market sizing to post launch tracking, MRSS India has the appropriate resources and regional expertise to provide tailored solutions for its clients. MRSS provide actionable insights to our clients and assist them in making better strategic decisions in their respective lines of business.
MRSS caters a robust business model with defined workflows to ensure a timely and efficient delivery of Services. As consumers become better informed and more resistant to traditional market survey approaches, obtaining meaningful results for clients requires increased innovation from market research companies. MRSS has the flexibility to adopt game-changing strategies along with the capacity to integrate both primary and secondary marketing techniques.
Why MRSS stands ahead of the pack?
Majestic MRSS
About a decade and half ago when Mr. Sharma started most Indian Research firms scoffed at the concept of 'Telephonic Interviews' chiding " India mein phone par interviews nahin hota hain, idhar sirf Face-to-Face chalta hain!" (In India, interviews are not conducted over the calls; instead, they have to be face to face!). Not one to be deterred by this, MAJESTIC pioneered the first CATI setup in India i.e. Computer Assisted Telephonic Interviews. Today with Telephone penetration almost 100% and arguably even more CATI has become the most preferred methodology in India. At a time when India was struggling with 9.6KBS modems, MAJESTIC introduced video streaming in India. This basically meant Market Researchers could be in any part of the world and see and listen to their consumers in INDIA real time. Not stopping there, they launched 'Ethno streaming' which basically connected Boardrooms to Bedrooms and Bathrooms thus giving the global companies to further customize their offering for the Indian consumers. The quest for introducing newer methodologies and technologies became a habit for them. This continued with things like SMS Research; Online Panels; Eye Tracking; Online Communities; Mystery Shopping; Digital Tracking. Today, they are talking Neurosciences, Indoor Audience Measurement Systems, Sensory Sciences and aiming to revolutionize the Digital Landscape of Insighting in India.
The Team
MRSS's research team covers the geographies of Mumbai, Delhi, and Bangalore. MRSS's sophisticated team of researchers, statisticians, data analysts, and field managers collectively possess decades of experience, giving MRSS the ability to offer well-designed research that guides business strategies for the blue-chip companies. The client-focused culture exists in the organization and to ensure maximum attention to needs of client partners. MRSS has always aimed to be the preferred & trusted partner delivering quality output to help clients get a better understanding other markets and customers so as to give them a competitive edge, thus establishing long-lasting co-operation.
Road Ahead
Currently, the firm is focusing on its growth via partnerships and consolidation of existing relationships with clients. Further, MRSS is looking out to consolidate its recent acquisition in Singapore and growing its Indian operations as well. Newer digital and research offerings will also be deployed in the upcoming year. MRSS is focused on fine-tuning operating efficiencies to achieve cost reductions to secure a competitive edge over peers while exploring growth opportunities through the acquisition of new clients and retention of existing clients.
Major Milestones
From the Chairman's desk
"The journey has not been easy but when there are relentless pursuit and single-minded focus, things fall into place! That well thought out and researched decisions are the best and will be more likely to lead to success as compared to take off the cuff!"- Mr. Raj Sharma
He is a man who somehow has to explain every time how he is an Engineer twice over but never did his 12th Standard but also did his MBA with top honors in MIS!! He grew up amongst manual typewriters, saw the advent of electronic machines and matured with photocopiers and Fax Machines and now is re-writing the history of DIGITAL INDIA through Market Research. Mr. Sharma started his career with Godrej, and then joined a Dutch photocopying company named 'Océ' where he was responsible for setting up the distribution of the sales network. He is highly regarded as a thought leader in the field of Market Research. Sharma has served as the International Features Editor for QRCA VIEWS, a publication of QRCA (Qualitative Research Consultants Association). He has also been associated with various organizations such as ESOMAR, AEMRI, MSPA, WAPOR, AIAI, UPA, ePHMRA, MMA and AQR. He is on the Management Committee of MRSI (Market Research Society of India) and also has recently been appointed as the 1st ever official Media Spokesperson of MRSI. He is highly regarded as a thought leader in the field of Market Research; Sharma has served as the International Features Editor for QRCA VIEWS, a publication of QRCA (Qualitative Research Consultants Association). He is on the Management Committee of MRSI (Market Research Society of India) and also has recently been appointed as the 1st ever official Media Spokesperson of MRSI.
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