Vijaya Diagnostic Centre: The largest comprehensive diagnostics service provider

Vijaya Diagnostic Centre: The largest comprehensive diagnostics service provider

Health care is a summation of processes; prevention, diagnosis, and treatment. The conventional wisdom says a sound mind resides only in a healthy body. American showman cum politician P.T. Barnum remarked,” The foundation of success in life is good health: that is the substratum fortune; it is also the basis of happiness. A person cannot accumulate a fortune very well when he is sick.” Health care in the ancient period was not very different than modern times. Today Health care has taken more organized form—Industry. Albeit all the processes are of importance, among all, the very pertinent one is Diagnosis. A correct diagnosis requires empiricism, logic, and rationality which was introduced in a Babylonian medical textbook, the Diagnostic Handbook written by Esagil-kin-apli, the chief scholar of the kingdom. The Greek physician Hippocrates of the Age of Pericles used sensory methods for diagnosis. Egyptian scholar Imhotep was the first to apply the method of medical diagnosis in the treatment of diseases. The medical diagnosis took the current modern form when the theories set down in the 20th century, the Oslerian ideal and Garrod’s view, started to dominate the profession. This tradition further transformed when the DNA technology got introduced, which is still in the development phase. In India, the healthcare industry in the post-independence period was the amalgam of the juxtaposition of traditional indigenous treatment and scientific form of treatment. In the 80s the government introduced subsidy initiatives for private health players to enter the healthcare playground. The liberalization in the 90s gave impetus to the private sector to flourish.

The diagnostic industry in Andhra Pradesh was scattered in terms of services offered; not many offered a comprehensive range of Pathology and Radiology tests. Amidst this Presto Chango of government encouragement, the Vijaya Diagnostic Centre was established by Dr. Surender Reddy in Himayatnagar, Hyderabad with a concrete vision to provide comprehensive, innovative and state-of-the-art diagnostic services under one roof, in a reliable, affordable and customer-centric manner. Since the inception, Vijaya Diagnostic Center has constantly worked on providing excellent quality service on all its centers and has been a pioneer in the incorporation of the latest technological trends to deliver premium diagnostic medicare to its patients. As of today, VDC has over 43 centers in Hyderabad and more than 12 centers in other cities; Warangal, Hanamkonda, Nizamabad, Kurnool, Nellore, Visakhapatnam, Bengaluru, Kolkata, and Gurgaon.

The Solutions Offered and the Uniqueness

VDC is India’s largest comprehensive diagnostic network with over 55 state-of-the-art centers spread across nine cities and growing. With a qualified team of over 1800 professionals consisting of some of the country’s top radiologists, pathologists, and healthcare professionals, VDC offers a comprehensive range of diagnostic services spanning Imaging Services, Nuclear Medicine, Cardiology, Audiometry, Gastroenterology, Routine, and Specialty Pathology Services. Firm’s crown jewel in Hyderabad is equipped with the state-of-the-art equipment in diagnostic technology including a 3.0 Tesla high field MRI, 128 Slice CT, Dual Head SPECT Gamma Camera, 16 slice PET CT in addition to highly specialized lab testing services including Flow Cytometry, RT-PCR DNA testing, Immunohistochemistry, Tumour Marker analysis, Hormonal Assays and more. The firm provides quality services under one roof at affordable prices, be it a routine blood test, advanced radiology or nuclear medicine testing. The firm is a trusted name among Doctors and Medical Practitioners for accurate reports, facilitated by the latest technology and high-quality equipment.

Defining “trust” and “customer” in the market

Trust defines the ethos of the Vijaya eco-system. The firm understands the importance of high quality and reliable diagnostic findings for superior clinical outcomes. The firm equipped its Diagnostic space with instruments and devices of the highest technical standards which are managed by the most skilled Radiologists & Pathologists to meet the needs of the physicians and patients. The firm is up to date on the technological domain and offers their customers access to the latest developments in Diagnostic Medicare. Compliance with the most stringent quality, ethical norms and going out of the way to serve patients helped VDC achieve consistent safety and quality and trust. They are expanding their value-added services to better serve patients with dignity, respect, and compassion.

They want to make a positive impact on everyone who approaches them by giving customer accurate results for the improvement of overall health and wellness.

Here are the edited excerpts from the conversation between our Editorial Team and the Chairman of VDC, Dr. Surender Reddy.

The Challenges

We are always at the forefront of embracing technological developments providing best in class equipment to ensure quality in service. It is a challenge when a lot of consumers and medical consultants remain unaware of developments and benefits offered by the improved technology which we offer. We address this issue by conducting Continuous Medical Education events, where top medical practitioners create awareness about the latest technological developments in the field of diagnostic healthcare. Insurance in India generally does not cover diagnostic services, which can sometimes be a challenge for high-end tests that VDC offers.

Bursting the Myth of Sisyphus

To avoid mundanity, we offer rewards and recognition to the team members epitomizing our values and also the incentives for those who deliver best-in-class service. For internal development, we have a 1-year Management trainee program for hiring promising young talent from premium Business schools. We have employee friendly HR policies to ensure an equal and supportive workplace for all our team members. These efforts instill our culture and values into the team and keep them motivated.

The Recognition and Achievements

Our achievements are viewed as the first of all. We are the first center to introduce Ultrasound and Echocardiography (1981), Thyroid Hormonal Testing (1985), Nuclear Medicine facility (1986), Fourth Generation CT scan (1993), Mammography (1994), Bone Densitometry (1999), Real Time RT PCR based DNA testing and Flow Cytometry (2000), Digital X-Ray (2001), Automated Microbiology Culture (BACTEC) (2003), Hawkeye Gamma Camera with SPECT CT (2006), Independent Cardiac CT and 3.0 Tesla MRI (2006), Independent PET CT (2007), HPV-DNA HC2 test in South India (2009), Automated TB identification and Sensitivity in South India (2011), Digital Mammography (2012), Automated Urine Analyzer with Microscopy and Accuson Elastography (2013) and Droplet Digital PCR (2017).

The Road Ahead

The healthcare industry is evolving and growing rapidly. The launch of new startups from within and outside India is expected to benefit the industry with innovation and opportunity to grow. Dr. Surender Reddy’s mission is to have a full-fledged network of 250+ VDCs across urban and rural India with an emphasis on providing best-in-class service to the people.

Dynamic Leadership

Dr. S. Surender Reddy (MBBS, MD), a Radiologist by profession heads VDC. Dr. Reddy’s strong work ethic and passion as an entrepreneur has been instrumental in establishing such a network. He is a firm believer in the virtue of service. His top priority is hiring highly qualified and experienced staff for key positions. He considers continuous training initiatives organized for employees at all levels a contributor towards Vijaya’s success.

Approach to change

To embrace the fast pace of technology advancements, we have qualified teams which ensures we are always ready to serve our customers and provide ease in the process, offline and online.

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