STREAMLINE SERVICES

The high millennial population, migration towards cities, and rising women’s employment are majorly driving the changing consumer dynamics in the Indian cosmetics Industry. It is expected that the focus on the premium sector will grow among the urban and youth population.

At Streamline Services India, they are devoted to bringing the best in world beauty to customers, from east to west and from head to toe. Their understanding of beauty is peerless, and it’s evident from the vast array of global and private-label brands they provide access to.

Aankith Aroraa, the CEO of Streamline Services India, comes backed with 20+ years of professional experience with leadership and visionary capacities in complex, competitive and high Manpower Oriented industries like FMCG & Telecom.

With a deep desire to innovate and a drive for client satisfaction to innovate, they have successfully remained the leader of the salon professional segment in India for decades now.

Innovative, creative and constantly working hard toward a long-term vision are important to achieve greater heights and bigger milestones. With the core values of Fashion, Performance and Environment, at streamline, they believe ‘Beauty Builds Bridges’ and garners a strong vision for both their organisation and the brands they work with.

Olaplex services:

Olaplex standalone service - The patented OLAPLEX® Bond Building Technology works on a molecular level to repair damaged and broken bonds

As colour add-on - To protect from the harmful chemicals of colour and repair it further

Olaplex Deep conditioning service - this highly concentrated reparative mask adds intense moisture while providing shine and body to treat damaged hair

Olaplex Detox service - using Olaplex Chelating service removes harmful particles without damaging hair.

Kevin.Murphy Services:

• Hydrate

• Repair

• Volume

• Thickening

• Rejuvenating/ Antiaging

• Detox

• Scalp

• Smooth

• Curl

• Style & Control

• Texture

• Blonde

• Protection

• Blow dry

OLAPLEX restores damaged and compromised hair by repairing from the inside out with our patented single ingredient, Bis-Aminopropyl Diglycol Dimaleate. Once all the bonds are intact and in alignment, you have healthy, beautiful, shiny, touchable hair. Olaplex not only protects the hair from the process to get the desired colour, but it also prevents further damage, makes the hair strong, healthier, shinier, and also helps mend some of the previous damage.”

Inspired by the finest ingredients that nature has to offer, the KEVIN.MURPHY’s range of shampoos, conditioners, treatments and styling products is the ultimate indulgence of high fashion runway looks with the added benefit of naturally beautiful, beneficial ingredients. All the products are sulphate, paraben and cruelty-free.

The Ministry of Pedicure is a sanctum of indulging manicures and pedicures. It presents you with soul-soothing offerings to pamper your feet and hands the right way because they need the love, too! 6 different categories of luxurious pedicures and manicures choices to suit every mood, pocket and preference, and all these products come in single-usage mono-dose packaging for negligible wastage.

This budget-friendly range of essentials for your feet and hands is a rejuvenating journey into the enticing notes of coffee. This 5 steps DIY kit for your self-pampering sessions is an aromatic experience for you. It comes with soaking salt, cleanser, scrub, massage cream and a mask to give your hands and feet the joy of self-love.

This UK-based range of handmade Mani-Pedi products has a tempting menu to offer you. Ranging from Buttercups, Creamers, Mallows, Shower Butters and more, this is a slice of deliciousness for your feet and hands. Handmade with naturally rich ingredients such as shea butter and cocoa to nourish your feet and hands, these look so mesmerising that you’ll be in love with them at first sight.

Your feet deserve dollops of sweetness too. With this peppy and perky line of “ice cream jars”, you’ll be treating your feet to a marvellous sweetness to remember for a lifetime. These cheerful 6-step patented pedicure tubs come with Bombino Salt, Bombino Cleanser, Bomb Mallow, Bombino Scrub, Bombino Masque and Bomb Cream for a luxurious experience that your feet will thank you for.

Pedipure is a symphony of garden-fresh herbs, revitalising salts and active ingredients to energise, freshen up and rejuvenate your soles and souls in the most exotic way.

This simple 6-Step pedicure range is crafted with pure, herbal and exotic ingredients fresh from the garden to give your feet the love, care and Nirvana they need. The kit comprises Sole Fertilizing Salt, Rose Cream Cleanser, Scrub Gel, Rose Massage Cream, Rose & Neem Mask and Rose Massage Candle.

AVL Express is all about goodness derived from the sea for happy feet and hands. Crafted with treasures from the sea, this range of 6-Step luxurious Mani-Pedi essentials will nourish, revitalise and hydrate your feet and hands in an indulging manner with its carefully crafted concoctions.

They have Sea Rub Salt, Sea Wet Cleanser, Sea Dip Soak, Sea Grind Scrub, Sea Lush Cream, Sea Cure Mask and Sea Mist Serum for overall care for the feet and hands.

AVL Pedicruise is a beautiful amalgamation of Ayurveda and treasures from the sea for a hypnotic Mani-Pedi experience. These concoctions are World’s first “Marine Sea Algae” Mani-Pedi crafted with sea ingredients such as sea algae, minerals, salts etc combined with the ancient science of Ayurveda, to bring you a 7-Step elevated experience for the feet and hands.

It comes with exotically packed Purifying Crystal Soak, Dead Sea Mineral Salt, Cleansing Gel, Exfoliating Scrub, Nourishing Cream, Marine Sea Pack & Activator Gel and Radiance Serum.

At Streamline, they are working on better merchandising, marketing and branding across the country to stay competitive in the market and achieve their business goals and objectives.

They are also working on team capability building from an HR standpoint through regular training sessions and assessments on training given. Streamline is primarily focused on-

• Visibility – in salon branding and merchandising

• Social media & influencer marketing

• Brand activation across cities

• Customer activations – by doing concept-led events

• Pop up carnivals

• Tying up with fluid art artists/influencers

• Mixology using the ingredients of the products

• Event with male influencers/ LGBT community

• Establishing the right education system & programs

• Participation in trade shows

• PR & media

• Trade magazine

• Consumer magazines

• Press meets

• Digital coverages