Creating exquisite experiences of design environments for discerning individuals & organizations around the world: Medialab 3D Solutions

Creating exquisite experiences of design environments for discerning individuals & organizations around the world: Medialab 3D Solutions

3D Visualization Technology has revolutionized the way we perceive, visualize and create built environments around us! Inspired by this, an architect's mind carved out a company in digital asset creation and interactive solutions for the consumer product and architectural design industries.

Known for creating stunning renderings & interactive technology that helps to visualize anything imaginable, MediaLab 3D Solutions hasalways been an indisputable leader in 3D Visualization technology and solutions.

A subsidiary of MediaLab Ventures LLC, Tampa, USA, the company has successfullykept its clients on the competitive edge by transforming traditional visualizations into 3D animations and interactive presentations proven to increase consumer engagement for over 20 years.

That's not all! MediaLab not only holds prowess in the creation of digital assets, it also helps its clients integrate these assets into their websites, where it counts.

With a creative team of over 175 designers and animators, MediaLab is certified by leading CAD software provider Autodesk (AutoCAD, HomeStyler, 3ds Max, Revit, Seek) and has experience with Google SketchUp. Medialab has become the go-to name for big corporate houses and businesses because of the key differentiators as mentioned below:

• Over 20 years of experience has given MediaLab command of the expertise, processes and technologies needed to help its clients achieve a competitive advantage.

• Nestled in Pune, India, MediaLab goes beyond the role of provider, serving as a true business and marketing consultant to its clients through its Consultative approach. The company has the insight, experience and processes necessary to guide its clients in every step of the way.

• MediaLab's consultants understand the diverse cultures including vastly different priorities and goals and navigate the complex corporate halls to keep its clients project moving along — on time and on budget via its seamless collaboration.

• 3D animation or interactive content shouldn't just "sit on a shelf." It needs to be everywhere on multi deliveryplatform— on the web, smartphones, tablets and touchscreens, accessible through QR codes, MS tags, even Near Field Communications (NFC).From HTML5 to iPads and smartphones — MediaLab understands how to maximize its clients' investment across the latest devices, technologies, and mobile channels.

• MediaLab is AutoCAD®-certified and one of fewer than 10 certified Autodesk® Revit® specialists in the country. The design team is expert in Autodesk 3DS Max, creating stunning 3D images and animations in the .3DS format.Well-versed in CREO Elements/Pro (formerly Pro/ENGINEER), the MediaLab design team works from native engineering files to create accurate 3D images and animations. Their familiarity with Pro-E, Solid works and other engineering files ensure strict product accuracy and consistency — for superior branding.

• The MediaLab team creates every new digital asset with "future-proofing" in mind — taking into consideration all its potential uses and the emergence of new, cutting-edge delivery technologies

• MediaLab guarantees highest-quality results. From accurate and consistent imaging to final production, the company has the talent and resources needed to complete your project, meet your time-to-market window — and achieve spectacular outcomes.

• Producing world-class 3D animation calls for a significant investment in visualization and rendering tools, state-of-the-art rendering farm hardware and infrastructure.

• Critical to ensuring that the clients' project stays on track is the ability to maintain a smooth exchange of information throughout the production process. To ensure successful workflow management, the ideal partner should be highly process-oriented — and willing to invest in robust project management software.

• MediaLab uses state-of-art enterprise project management systemto keep the project on time/budget while delivering unparalleled project transparency.

• MediaLab's innovation is driven by its knowledge of emerging technologies and continuous study of industry and consumer insights. From digital asset creations to interactive solutions, MediaLab maintains a keen focus on practicality and utility — embracing innovation that informs, educates and advances the prospect.

Product Portfolio

In the architectural design arena, MediaLab helps Residential Builders evolve static sales centres into interactive sales offices with interactive floor plans and community maps delivered on multiple platforms — including tablet and touch screen technology.

MediaLab's solutions also engage home buyers where it more often begins and ends — the builder's website. In the consumer product industry, MediaLab's instructional animations increase consumer engagement, improve sales training effectiveness, reduce service incidents and overcome the limitations of video.

Photorealistic 3D product images and set images increase speed to market and surpass the many limitations of traditional photography.

MediaLab's expert and experienced staff of 3D designers is powered with leading-edge visualization and rendering tools. Company's robust rendering farm supports production of highly realistic, complex high-re images while meeting demanding production deadlines.

Medialab's last year revenue accounted for US $11.95 million (INR 78 crores). The company works in Tier 1 companies in Asia-pacific region and in the North Americas.The company was founded in 1995 in USA and expanded its footprint in India in 2007.

The clientele list of Medialab is studded with national as well as international big market players like TATA Housing, Kanakia Spaces, Godrej Properties, Gera Developments, M I Homes, Richmond Homes, D R Horton Homes, Lennar Homes, CalAtlantic Homes, Hallmark Communities and many more.

Captain of the ship

 "My goal is to continue creatingexquisite experiences of design environments for discerning individuals and organizations around the world"- Anup Shah, Managing Director

Architect, thought leader, social activist, sportsman!

Before taking up the role of MediaLab India's Managing Director, Anup pursued his Master in Architecture degree in University of Arizona, Tucson, USA. In 2004 he joined MediaLab 3D Solutions in Tampa before moving back to India in 2007.He oversees all aspects of MediaLab's operations in India.

As the company's Managing Director, he strongly believes and advocates that the role of a leader is that of responsibility. Responsibility of not just the organizational growth and Y-o-Y numbers, but more importantly growth of every employee and individual connected with the organization.

To inspire and empower your staff to understand their potential and translate it into real performance is core of what he thinks leadership is all about. He blends his profound architectural knowledge with astute business acumen for practical innovation and progressive solutions.

Also, as part of CSR activities, MediaLab 3D Solutions organizes events to make the society aware of the rich traditional& spiritual heritage of India and decipher its relevance for creating a prosperous and culturally vibrant society.

Accolades & Milestones:

1995: MediaLab was founded

1997: Released the industry's first Flash-based interactive eBrochure

2001: Client Ryland Homes replaced their entire plan library with our interactive eBrochures

2003: Created our first limbo shots for Whirlpool's web catalogue imitative

2005: Nominated for the Governor's Business Diversification Award in the category of 'Mega Market Innovator'

2007: Established MediaLab's International office in Pune, India headed by Anup Shah

2009: Launched our innovative BIM modeling service.

2010: Introduced our New Home Builder's Interactive Floor Plan Mark-up Manager

2011: Launched our first interactive floor plans for mobile devices using HTML5

2014: Moved into our new office and won TBBJ's Coolest Office Space Award

2015: Celebrated 20 Years in Business. Won Silver and two Bronze Telly Awards, two Silver W3 awards and were listed on the Inc. 5000, and TBBJ's list of the Top 200 privately held companies in the Tampa Bay area.