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Subodh Patil, Founder & CEO, Brisa Technologies
“As the co-founder of one of the leading semiconductor firms in ESL space in India, we experienced a knowledge and expertise gap between what high-tech and blue-chip companies needed and what traditional vendors/partners were bringing to the table. Brisa was conceived to bridge this gap, with an innovative and smart approach for problem solving at its core.”
This is very evident from Brisa’s current customer portfolio. Brisa is currently working with many fortune 500 chip manufacturing and technology companies.
Says Subodh Patil, Founder and CEO of Brisa Technologies, an electronic engineer and IIMB alumnus, “It has been an exciting 12 years of journey, working with fortune 500 companies, creating delighted customers while innovating with them. In the last 12 years, not only have we mastered the art of customer delight, we have also laid a very solid foundation for fast growing organization.”
Brisa currently operates in two divisions. Service division focuses on rendering services to fortune 500 clients. Product division is focused on building innovative products, platforms and accelerators – ranging from Embedded to IoT solutions to SaaS platforms.
What’s worth mentioning is Brisa’s smart IOT platform - a reconfigurable platform that can be used to address various problems. Different sensors can be mounted, data collected, locally stored and finally pushed onto cloud servers. This data can then be sliced-or-diced to make informed decisions.
One instance of this IOT platform is – A weather monitoring station where multiple sensors are mounted to collect weather data, analyze and perform weather predictions. The same can be extended to pollution monitoring, etc. This product demonstrates Brisa’s expertise in crafting powerful solutions which require both hardware and software knowledge, product management, problem solving, innovative platform-based approach and automation.
Brisa’s yet another agile innovation during the pandemic, ‘Hyrathon’ – an innovative platform for online assessment, code interviews and skill development in the virtual world. Brisa was able to innovate, develop and institutionalize this at a rapid pace.
While this showcases the leader’s outlook at problems, he shared, “We continuously engage ourselves in innovation, product R&D, and updating ourselves with relevant technology to ensure better quality services.
“The industry witnessed a more dynamic change in the last decade than the decade previous to that. Having said that, change is inevitable and it's all about how to be ahead of the curves. This approach facilitates looking at the future and being future ready. When it comes to leadership, we are always trying to be future-oriented which help us stay ahead with respect to competitors in the market.
So is true even during pandemic times” Subodh emphasized.
“Due to the pandemic, the innovation cycle has shrunk to 1/10th. Things which were expected to happen in 2030 are already happening now!” says Subodh.
“There is a thirst to adopt innovation and automation. Digital is the keyword of the day. Businesses need to transform themselves on all fronts. The kind of solution and service products that were being catered to, execution and delivery methods - all need to be thought out-of-box in this changed scenario. Brisa is very well positioned because of its foundation and culture to take up this challenge.”
He is very excited and upbeat about Brisa’s journey so far and the realm of possibilities for Brisa’s growth, given the current market situation.
Brisa’s FORTE
Apart from a strong vision, It’s very important for an organization to have core values and the right culture. The core values are the guiding principle for the Team beyond the processes and SOPs. Right Core Values help create the right culture. Brisa’s Core Value is Brisa’s FORTE – FORTE is refined at Brisa which interestingly enhances the meaning of the word smartly. Forte at Brisa is an acronym for the set of core values that Brisa placed its foundation on.
F represents focus - Focus on customer’s success. They believe that, when customers become successful, they become successful.
O represents out-of-the-box thinking. Genesis of Brisa’s innovation engineering.
R represents reliability. They want to be reliable partners and a reliable team with focus on timely delivering.
T represents teamwork. From the very inception, the Brisa team has been following the quote, “None of us is as smart as all of us.” Hence, “Let’s work together.”
E represents enthusiasm - Enthusiastic work environment. They aspire to make the workplace a happy place to work for.
This F.O.R.T.E. is the guiding light which every Brisa team member embodies in their work ethic to drive the brand through good and even in the challenging times.
What is Success?
At Brisa, they correlate success with Happiness. Success is all about happy customers, happy team members, and Happy environment.
Barring the pandemic phase, Brisa believes that team members spend as much time at work with office colleagues as at home. While business and professional goals have brought us together, Why not really work as a family and create a Happy Place to work for?
Hence, with the obvious growth targets, business goals, etc. like any business, Brisa always attempts to create a family-like vibrant culture at work.
Pay it forward at Brisa
Pre-pandemic, each Brisa team member’s birthday was celebrated at orphanages or old age homes allowing celebrations on a monthly basis. Post pandemic, they have continued to contribute directly or indirectly to the social cause.
Recently, Brisa extended a helping hand towards the “Donate A Vaccine” initiative of IIM Bangalore Alumni Association (IIMBAA) focused on vaccinating the under-privileged people on completion of their 12 years.
The Brisa team believes in paying it forward philosophy and they would continue to contribute back to society in some or the other means.
Closing Remarks:
Paraphrasing Chairman of World Economic Forum, Professor Klaus Schwab words, Subodh said, “Gone are those days when big fish used to eat the small fish, it's the fast fish which eats the slow fish. World is changing faster & agility is essential to companies who want to grow faster and last longer.”
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