SEQUENCE COMMUNICATIONS, OFFERING A COMPLETE SUITE OF CUTTING-EDGE MARKETING SOLUTION
The digital marketing trend in India has been mounting for years now. Statistics indicate that in 2021, Indian internet traffic is estimated to be 291 times bigger than it was in 2005. It’s no secret that the digital era in India has revolutionized the way businesses are carrying out their digital operations and marketing strategies. Various studies estimate the growth of digital marketing in India at 25% to 40% annually. With such promising figures, the future will keep taking an upward curve as digital marketing services embrace tremendous transformations that come with digital innovations. It has led to the present era to become sophisticated by becoming more responsive and enhances the frequency and depth of its users.
Founded in 2003, Sequence Communications Private Limited is a key leader in offering real-time marketing solutions. It is an ISO 9001:2015 company having expertise in media Industry for more than two decades and is fully committed to elevating clients to new heights. Sequence Communications initiated its journey from Mumbai with Newspaper Ads as its only service, and gradually added Creative solutions, Corporate Event Management, Branding Solutions, Corporate Gifting, and finally Digital Marketing Solutions.
Present-day, Sequence Communications is the one-stop destination for all digital marketing solutions for Companies, Individuals, and Small Business Enterprises. It offers 360-degree digital marketing services including SEO, SMO, SMM, Google & Bing Advertisements, Content Marketing, E-Commerce Management & Marketing, Video Marketing, Email Marketing and many more. There is a team of 40 expert professionals to cater to the marketing needs of clients with branches in three metro cities, Mumbai, Cochin, Bangalore and a regional office in Kuwait.
THE MAN BEHIND THE VENTURE
Sequence Communications is the brainchild of a renowned digital marketing expert, Rajeev Rajan. He is designated as CEO here and is responsible for running all facets of the business. He holds over two decades of experience in the industry and is an eminent business Individual. He is pioneered in Event Management and Digital Marketing and received numerous awards in his field. Rajeev is the part of the Board of other companies in the Technology and Import Export Sector. In academics, he holds a post graduation degree in Mass Communication.
Sequence Communications is one of the foremost companies adopted Digital Marketing solutions in the country. The best thing is that it started its digital marketing services much before the “Digital India” announcement.
Rajeev shares, “Our solutions are simple, transparent and are built to work with the latest search engine ranking updates. Sequence Communications does not have a Specific Package to sell, but we study clients business, perform a SWOT analysis and suggest a Package that is affordable to that business to mark their online presence.”
Sequence Communications is a customer-centric company and wants customers to get maximum value. Testimonials from leading brands like TATA, Greater Bank, CD, Pappai, Government Organisations like Cochin Shipyard, Handicrafts Development Corporation, Aptar, etc are proof for that.
Rajeev further adds, “We don’t promise results that we can’t deliver. We are known as experts who love to keep it straight.”
DIGITAL ADOPTION IN INDIA
Internet Users in the country is leaping like anything, we are progressing with the world. According to reports, digital adoption in the country is growing at a pace of 18% y-o-y growth and the urban-rural gaps of users are filling fast. Meaning is that digital adoption and usage trends will see remarkable progress in the upcoming period. The E-commerce industry will flourish; mobile penetration in India will grow more than 75%. This is absolutely the best time to work in Digital Marketing.
STAY UPDATED WITH THE INDUSTRY
“In this field Changes are inevitable. The team is quite made up to accept the changes and work with the latest trends and updates. We work on updates; our team is dedicated to research on the latest trends in the market. We discuss among ourselves, we attend webinars, we attend workshops, and we follow digital marketing doyens. We get updated and we apply in our work” asserts Rajeev.
INFUSION OF TECHNOLOGY
Interacting with the outside world give us more insights, what to be adopted what not to be. There is a core team headed by Archana Krishnakumar, Group Director to study trends, perform trials, measure them, and adopt technologies.
Paper or print media is still a popular marketing tool but, it is expensive. That is why, for small scale entrepreneurs or enterprises, print media is unapproachable. Digital Marketing simplifies it for everyone, reaching the targeted audience in a cost-efficient environment. Also, it helps to measure, amplify and retarget the targeted audience.
RECENT TRENDS IN DIGITAL MARKETING
As said, Digital marketing is the future. Whether it is Google, Facebook, Bing or something else, Digital Marketing will be there. Interactive Hoardings or OOH will be a revolution in India; it’s already trending in Eastern Countries. As per Google’s recent report, search in local languages will increase. And, it is a good sign for content writers in local languages. Another trend will be Audio-based Searching and that too will dominate the industry in the coming days.
CONTEMPORARY CHALLENGES OF THE INDUSTRY
There is no Bible for digital marketing; it varies from industry to industry. The strategy that worked for one company will not work for another company in the same industry. Hence, businesses have to show patience to analyse, measure and formulate a successful strategy for them. The online industry is not the industry of miracles, it is a logical game. Every company is facing the challenge to educate about this to the customers. Many big brands have already adopted Digital Marketing. They started allocating 10-15% of their marketing budget to Digital Marketing. It is a good sign.
ROOT OF SUCCESS
The roots of success of Sequence Communications are deeply affixed to the dedication of the employees of the company. The company is maintaining a low attrition rate, as day one employees are still continuing their career here. Sequence Communication and its team have worked to build numerous brands.
ETHOS FOR THE EMPLOYEES
Sequence Communications invests heavily in training, employee welfare, and development activities over two decades to make the finest place to work. Sequence Communication had not lost a single working day due to employee unrest.
AWARDS AND ACCOLADES
Sequence Communications is proud of achieving tremendous recognitions from external professional organisations. We value each achievement and that have boosted our confidence and performance. Sequence Communication has been the Best Event Partners for Mathrubhumi, the most selling newspaper in Kerala, for their Mumbai events since 2015. Sequence Communications has also secured “The Best Media Agency in 2015-16” instituted by Soul Touch Media Private Limited. In 2019, the company bagged “Fastest Growing Indian Company Excellence Award” instituted by International Achiever’s Conference. Apart from this, in 2018, the company won “Best Design” award from Njeralathu Kalashramam during the event hosted by Mumbai Pattolam 2018.
The team is focused on three major sectors, Branding, Digital Marketing, and Corporate Servicing. In 5 years, Sequence plans to be the Online Associate of Top 25 brands in the country.
“Sequence Communication is in the constant pursuit of attaining a respectable position in the industry. We are putting every possible means to ameliorate and facilitate digital marketing services and corporate services.”-Rajeev Rajan