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Manoj Kumar R. - Founder, CEO & Director - VetCetera Health Care Pvt. Ltd.
Revolutionising the Animal Healthcare Landscape through Innovation and Compassion
In response to society’s growing awareness and concern for the well-being of our furry companions, the animal healthcare industry is experiencing significant growth and transformation.
With more households welcoming pets into their families and demanding high-quality care, the industry has responded by expanding its services, research, and technological advancements.
Standing out as a beacon of compassion, VetCetera Health Care Pvt Ltd, led by Manoj Kumar R as the CEO, has emerged as a leading force within the animal healthcare industry.
With Mr Manoj’s visionary approach and unwavering commitment to compassion, VetCetera specialises in delivering ground-breaking and affordable veterinary therapeutics and diagnostics.
Driven by a profound empathy and dedication to the well-being of animals, their mission is deeply rooted in enhancing animal health outcomes.
The team at VetCetera comprises individuals who possess not only profound knowledge and expertise in their respective fields but also a deep sense of empathy for animal welfare.
Their dedication and Mr Manoj’s leadership propels VetCetera to transform the landscape of animal healthcare, ensuring that our furry friends receive the care and attention they deserve.
Recognizing the profound impact of animal health on the environment and people, VetCetera is dedicated to delivering effective and easily accessible healthcare solutions to farmers, pet owners, and veterinary doctors, the primary caregivers of animals.
Sharing his plans for the future of VetCetera, Mr Manoj says,
“TO FURTHER OUR MISSION OF ADVANCING ANIMAL HEALTH, WE HAVE PLANS TO COLLABORATE WITH 4-5 PROMINENT INTERNATIONAL BRANDS. THROUGH THESE PARTNERSHIPS, WE AIM TO BRING INNOVATIVE SOLUTIONS AND ADVANCEMENTS TO VETERINARIANS, EMPOWERING THEM WITH CUTTING-EDGE TECHNOLOGIES AND BREAKTHROUGH PRODUCTS TO ENHANCE THE QUALITY OF CARE.”
With their commitment to research and development, they lead the way in scientific progress and cutting-edge technologies to offer innovative solutions for animal healthcare to address the evolving challenges faced by animals.
“As an organisation dedicated to innovation, affordability, and compassion, we strive to make a positive impact on the lives of animals, their owners, and the communities we serve,” shares Mr Manoj.
Hailing from the beautiful village of Chennithala in the Alappuzha district of Kerala, India, Mr Manoj Kumar R. is a highly experienced professional and accomplished entrepreneur.
As the CEO of VetCetera Health Care Pvt Ltd, he brings a versatile and high-energy approach to his role, successfully pioneering new horizons in animal care solutions through the fusion of science and technology.
With a rich background in the business industry, Mr Manoj has excelled in multicultural settings and executed various strategies that have transformed the operations of the industry, reaching global markets.
With a Bachelor of Science (BSc) degree in Chemistry from DB Pampa College and a Master of Business Administration (MBA) degree in Marketing/Marketing Management, Mr Manoj brings a strong educational foundation and 25 years of roaring experience in the healthcare market.
Beginning his career as a Medical Representative with Cipla in 1998, Mr Manoj worked with Zydus Cadila, Orchid, and Merck, before moving to Apollo.
During his tenure at Apollo Group of Hospitals, he held positions of Head of Business Development & Marketing and Marketing Manager in Muscat, Sultanate of Oman, developing valuable skillsets and expertise.
Drawing upon his extensive business acumen and farsightedness honed during years of experience in the Middle East, Mr Manoj recognised the untapped potential in research and development (R&D) within the veterinary products field.
Showcasing his entrepreneurial spirit, he ventured into the animal healthcare sector and established VetCetera Health Animal Health in 2018. This marked the beginning of his journey in veterinary medicine and diagnostics, driven by a passion for bringing innovation to the industry.
Backed by extensive experience in spearheading numerous new business ventures within the healthcare sector, Mr Manoj has demonstrated his expertise in planning, negotiating, and integrating regional strategies while aligning them with local requirements.
As the Founder, CEO, and Director of VetCetera Health Care Pvt Ltd, he has played a pivotal role in driving the Veterinary division’s success in India and successfully facilitated product distribution through exclusive distributors in Oman, UAE, Seychelles, Tunisia, and Costa Rica.
Throughout his career, Mr Manoj has consistently exhibited his adeptness at implementing highly effective strategies, resulting in remarkable business growth and successful regional expansion.
With his commitment to business consistency and adaptability in the face of rapid changes, Mr Manoj is an invaluable asset in the realm of executive leadership.
“The idea to join the industry was born out of a deep love for animals and a strong belief in supporting the care of voiceless creatures that make our world more beautiful,” says Mr Manoj, Founder of VetCetera. He elaborates,
“CARING FOR ANIMALS IS OF PARAMOUNT IMPORTANCE AS IT REFLECTS OUR RESPONSIBILITY TO PROTECT AND PRESERVE THE WELL- BEING OF ALL LIVING CREATURES, FOSTERING A MORE COMPASSIONATE AND HARMONIOUS SOCIETY.”
Focusing on diagnosis and treatment, VetCetera offers the best quality solutions that are also affordable and accessible.
To address the problem of limited access to high-quality and affordable animal healthcare solutions, VetCetera aims to provide effective and accessible veterinary diagnostic kits and therapeutics with their innovative products and services.
Leveraging science and technology to advance animal care and enhance their overall well-being, VetCetera has established itself as a trusted brand in the animal healthcare industry.
With a strong social media presence, the company actively engages with customers and provides valuable information and updates on animal health, preventive care, and the latest advancements in veterinary medicine.
Offering unique and innovative solutions instead of generic products helps VetCetera stand out in the animal healthcare industry. Since its inception, ethical practices, quality therapeutics, and accurate diagnostics with scientific and clinical trial backup have served as the cornerstone of VetCetera operations.
Catering to a diverse clientele that includes Veterinary Doctors, Livestock Inspectors, pet owners, farmers, and the Animal Husbandry Department (AHD), VetCetera focuses on building enduring relationships with customers to ensure their satisfaction and effectively meeting their animal healthcare needs.
The reputation of VetCetera is largely built upon the referrals and testimonials received from esteemed Veterinary Doctors with whom they closely collaborate.
Based in Kerala, VetCetera is headquartered strategically and maintains warehouses across India, strategically positioned with the assistance of exclusive partners, to ensure efficient customer service.
“TRUE SUCCESS, AS I ENVISION, IS NOT MEASURED SOLELY BY EXCEPTIONAL GROWTH BUT BY THE PROFOUND AND COMPASSIONATE IMPACT WE MAKE ON THE LIVES OF ANIMALS.” - MANOJ KUMAR R.
Within three months of its establishment, VetCetera registered its signature brand ACCUVET, known for its diagnostic kits for small and large animals.
The success of their initial product led to the launch of WoundCet Gel (50gm) and, subsequently WoundCet Spray.
Overwhelmed with the positive response received by the products, they soon introduced the natural TIXCET Powder and herbal MORLAC Granules, all backed by scientific trials to ensure efficacy.
“At VetCetera, we wholeheartedly embrace natural, herbal, and innovative approaches to veterinary care. We firmly believe in providing solutions that are not only safe and devoid of side effects but also accessible to every pet owner at an affordable price point,” Mr Manoj states proudly.
This emphasis on affordability served as the final catalyst in catapulting the popularity of their products among consumers. The resounding positive feedback and heartfelt testimonials from their satisfied customers stand as a powerful affirmation of their unwavering dedication and commitment to achieving excellence.
Experiencing an impressive growth of a 75% increase in operations, expanding its reach and making a difference in the lives of countless animals, VetCetera transitioned from a proprietorship to a registered Private Limited Company in 2022.
The innovative business approaches of VetCetera have not gone unnoticed, as they have been selected by the prestigious Public Relations Council of India (PRCI) for the Start-up Summit Awards 2023 for Entrepreneurs in the Award category (0-3 Years - Innovative Business).
This recognition further underscores VetCetera’s growing reputation and solidifies its position as a trailblazer in the industry.
At a time when keeping the wheels turning was challenging for most businesses, VetCetera managed to attain a remarkable growth of 75%.
“In the face of a global pandemic, we found opportunity. While many sought refuge at home, we embraced the challenge by upholding rigorous safety measures during field operations. This extraordinary period heightened our awareness of the pet care realm, urging us to elevate our commitment to quality and hygienic manufacturing practices. The pandemic served as a powerful reminder of the significance of delivering secure and trustworthy solutions in the ever-growing pet care market,”
shares Mr Manoj.
The animal healthcare industry is undergoing significant transformation, including the increasing demand for accurate molecular diagnostics and the preference for natural therapeutics with minimal side effects.
VetCetera is aligning with these trends by exploring molecular diagnostics and developing natural products like PETIZER, a herbal-based appetiser for small animals.
They are also creating WoundCet Intra mammary infusion, the first herbal intramammary infusion for large animal mastitis.
Upon asking what lies in the future for VetCetera, Mr Manoj shares,
“In the next five years, we have set our sights on becoming the leading Indian multinational corporation in the veterinary segment, establishing a formidable global presence. We plan to expand our reach to 50 million companies within three years and 100 million companies within five years, focusing on comprehensive management in diagnostics and therapeutics.”
Centred on the constant expansion and elevation of their product and service offerings, achieved through a world-class research and development program, VetCetera envisions establishing itself as a market leader in the animal healthcare segment, prioritising a customer-centric approach that fosters enduring relationships and provides enriching solutions for animal healthcare needs.
With a strong emphasis on creating an exceptional work environment, they aim to cultivate an atmosphere where their employees can thrive and excel in a culture of excellence.
Advising young entrepreneurs, Mr Manoj shares, “Always venture into the realm of business where you have the invaluable combination of experience and exposure. This foundation will serve as a solid launching pad for your entrepreneurial journey, allowing you to navigate challenges with confidence and seize opportunities with wisdom.”
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