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Neil Roy - Founder & Director - FFACE
Fame Fashion and Creative Excellence (FFACE)
A dynamic and ever-evolving sector playing a crucial role in shaping society’s culture and information dissemination, Indian Media and Entertainment Industry is growing at a rapid pace.
According to the “Global Entertainment & Media Outlook 2023-2027” report by consultancy firm PwC, India’s media and entertainment industry is projected to soar to an impressive $73.6 billion by 2027, exhibiting a robust compound annual growth rate (CAGR) of 9.48%.
Encompassing various forms of content creation, distribution, and consumption, ranging from traditional platforms like television, radio, and print to the digital realm of streaming services, social media, and online content platforms, the industry has become an integral part of people’s lives, offering a vast array of entertainment, information, and communication options.
Riding the wave of this booming industry is Royz Media and Entertainment, a dynamic media company specialising in the production and content for films, advertisements, events, and digital media.
The company takes pride in its flagship brand, Fame Fashion and Creative Excellence (FFACE), the premier talent management brand in Eastern India.
Their expertise lies in crafting compelling videos, executing brand campaigns, managing brand communication, producing music videos, and excelling in the digital and social media realm.
FFACE serves as a coveted platform for aspiring young actors, models, fashion photographers, designers, make-up artists, and creatives meticulously selected by a distinguished panel of judges hailing from the fashion and film fraternity.
The firm also prides itself on discovering and nurturing fresh talents, as well as managing celebrities and influencers, all with the primary objective of boosting brand visibility and meeting the diverse needs of their esteemed clients.
FALAQUE RASHID ROY
- DIRECTOR MARKETING
Within the advertising and marketing industry, a common challenge lies in its fragmented nature, with different agencies specialising in different aspects such as influencer marketing, audio-video production, post-production, offline marketing, digital and social media marketing, media buying, and PR.
FFACE endeavours to tackle this issue by consolidating these diverse services under one roof.
With an aim to deliver comprehensive marketing and branding solutions to companies and brands alike, they offer an all-in-one solution, encompassing ideation, planning, and execution of various projects, ensuring a seamless and integrated 360-degree support system for clients.
Clients no longer need to approach multiple agencies for different aspects of their branding and marketing needs. The firm envisions creating connections between content creators across diverse genres and the most suitable brands, fostering efficient management and execution of all branded content deals.
Their diverse range of services encompasses influencer, celebrity, and talent management, as well as the organisation and execution of both above-the-line (ATL) and below-the-line (BTL) events.
They boast an in-house team specialised in content editing and graphics, along with a dedicated videography and photography team.
Their expertise extends to digital and social media management, catering to clients’ online presence and engagement. Moreover, they provide comprehensive support for website development, hosting, SEO (Search Engine Optimisation), and SMO (Social Media Optimisation).
Clients can also benefit from their expertise in creating brand videos and photography, as well as their proficiency in film, audio, and digital production.
FFACE’s team also excels in branding advertising across various media channels, including radio, electronic, print, and out-of-home (OOH) media.
For more tailored needs, the company offers bespoke media advertising solutions, integrating various advertising strategies and activations while providing media buying services to ensure maximum reach and impact.
Having served in renowned multinational companies, including IBM and HSBC, Neil Roy possesses an impressive professional background with over two decades of corporate experience.
Boasting an impressive educational journey, commencing with the attainment of a BBA degree from the esteemed St. Xavier’s College in Kolkata, he went on to complete a Post Graduation Diploma in Business Management.
Neil successfully completed a certificate course on entrepreneurship from Harvard University to further enhance his entrepreneurial acumen. Additionally, he holds a valuable certification as a Six Sigma Yellow Belt, showcasing his commitment to quality and efficiency in his endeavours.
Neil’s strong connection to the media industry, thanks to his father’s role as a producer and director in the Bengali TV and film sector, made him a familiar face at parties and social gatherings.
People often approached him with inquiries on how to enter the industry without any pre-existing connections or the fear of exploitation. He shares,
"One day while enjoying a cup of coffee with my good friend Indroneel Mukherjee, a prominent fashion designer, the idea to create a platform for aspiring talents in the film and fashion industry sparked within us. This led to the inception of ‘FFACE CALENDAR,’ which has now become one of our most prominent annual events.”
Through “FFACE CALENDAR,” Neil and Indroneel have offered countless young talents the opportunity to shape their careers in the world of entertainment.
This endeavour has proved to be instrumental in empowering and guiding aspiring individuals, providing them with the much-needed exposure and support to pursue their dreams without any hindrance.
Founded in 2014, FFACE started as a talent management brand focused on handling celebrities, models, and influencers. Over time, the company evolved into one of Eastern India’s most reputable and reliable agencies, offering comprehensive branding and marketing solutions to valued clients.
Their commitment to self-reliance is evident, as FFACE takes pride in being a bootstrapped entity without any external investors.
Presently, FFACE operates from two offices in Kolkata but has ambitious plans to expand its geographical presence by establishing three more offices in Mumbai, Delhi, and Dubai.
With a vision to achieve an employee count of 30 in the near future, FFACE is ready to bolster its team to meet the growing demands of its thriving business.
Boasting an impressive clientele, FFACE has collaborated with numerous prominent national and international brands, including Fairfield by Marriott, Courtyard by Marriott, Novotel, Hard Rock Café, Dabur, Max Fashions, Turtle, Ambuja Neotia, GM Modular, Baazar Kolkata, ITC, Pee Safe, Century Ply, Fujifilm, and Bacardi.
Furthermore, FFACE’s prowess extends to managing the digital presence of the West Bengal State Police, showcasing their capability to handle important and high-profile clients in the public sector as well.
As they continue to expand their operations and services, FFACE remains dedicated to building on their success, ensuring they maintain their position as a prominent force in the industry.
With their profound expertise in the digital marketing space, serving as a key differentiating factor, FFACE outshines its competitors. The company’s strategic partnership with Meta (FB+IG) and YouTube grants them a significant competitive advantage in leveraging these influential platforms to benefit their clients.
Additionally, FFACE takes pride in its extensive roster of influencers and celebrities, offering an impressive array of choices for brands seeking the perfect face to endorse their products or services.
This diverse pool of influencers allows brands to find the ideal match that aligns seamlessly with their brand values and marketing objectives.
Success for FFACE is defined by a combination of factors, including profitability, employee satisfaction, a safe work environment, cutting-edge technology, excellent infrastructure, and high client satisfaction. Neil emphasises,
“For me, hard work is the constant key to the success of any brand. I make sure to remind my team that there are no shortcuts to success, and it is essential to stay dedicated and put in the effort to achieve our goals.”
In recognition of their outstanding contributions to Entertainment Talent Management Services, FFACE has received esteemed accolades, including a special recognition at the Indywood Excellence Awards held at Ramoji Film City, Hyderabad.
Their expertise and prominence in the industry were further acknowledged by an exclusive invitation to participate as a delegate at the prestigious Copenhagen Fashion Summit. FFACE holds the distinguished position of being the Official Talent Partner for fbb Femina Miss India, Yamaha Machismo Miss Diva, and Peter England Mr India, solidifying their status as the leading talent management agency from the East of India.
The company’s achievements also garnered special recognition from the Honourable Governor of West Bengal, further affirming their positive impact and exceptional services.
As a testament to their standing in the media and marketing realms, FFACE proudly stands as the Media and Marketing Partner for Meta and an Agency Partner for YouTube, securing invaluable partnerships with these influential platforms.
TEAM - FFACE
TEAM - FFACE
Incorporated in 2014, FFACE is approaching its 10th-year milestone in 2024. Throughout the journey, Neil and his team have encountered various challenges and setbacks. While he refrains from labelling them as failures, Neil acknowledges the importance of learning from these experiences.
“As we climb the ladder of success, there will always be people trying to pull you down, but maintaining composure and handling situations intelligently is paramount.
In the end, your hard work and perseverance will undoubtedly yield results,” shares Neil. “Embracing challenges has been a key aspect of our long and consistent journey. I’ve consistently advised my team to learn from mistakes and see them as stepping stones to improvement.”
“The pandemic had a profound impact on the industry, including FFACE. However, during this challenging time, our digital media business thrived, leading to significant profits,” states Neil.
As brands shifted their focus from conventional media to digital platforms, they explored more innovative approaches in the digital space.
This shift marked a significant paradigm change, making brands and individuals more open to accepting and recognising the effectiveness and power of digital media as a potent mode of advertising and branding.
The pandemic, in a way, accelerated the acceptance and adoption of digital media as a crucial component of marketing strategies.
“The lockdowns during the pandemic led to an increase in people’s online activities, including reading and self-improvement, which in turn, provided an opportunity for me to reevaluate myself as a leader,” says Neil. “With more time on hand, I dedicated efforts to enhancing my knowledge and skills in digital media advertising, becoming more well-informed about the tools and technicalities of this evolving landscape. The pandemic served as a catalyst for my personal and professional growth, prompting me to approach advertising with a fresh perspective and up-to-date expertise in the digital domain.”
In the media and entertainment industry, the most prominent trend at the moment is influencer marketing, with content creators at the forefront. Brands are increasingly shifting their focus from traditional celebrity endorsements to collaborating with content creators for branded content on digital platforms.
This trend highlights the growing influence and impact of content creators in the marketing landscape, as they are seen as more relatable and authentic to target audiences.
In line with this trend, the team at FFACE is dedicated to developing a groundbreaking platform that will directly connect brands and influencers, eliminating the need for intermediaries.
This innovative service will serve as a complete DIY solution, allowing brands to effortlessly search for their desired content creators based on various criteria such as genres, age, and location.
The platform’s launch, planned for later this year, aims to revolutionise the industry, offering more streamlined and efficient collaboration opportunities.
Looking into the future, Neil envisions his company as one of India’s top media, marketing, and branding service providers within the next five years. FFACE aims to solidify its position as a leader in the industry, furthering its impact and reach in the ever-evolving landscape of media and marketing.
Advising young entrepreneurs, Neil Roy shares,
Start by identifying a gap in the market that needs filling. It’s not about doing something entirely new but doing something different and innovative. Road-test your idea to ensure its viability and always be open to constructive criticism, as it will help your business move forward and stay competitive. Remember the principle of KYA - ‘Know Your Audience’ - remember that your audience will never be ‘everyone,’ so conduct thorough market research to identify your target audience. Lastly, managing your finances is paramount. Acquiring a strong knowledge of financial aspects is vital to keep your business thriving and sustainable.”
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