Aurora Business School: building the tomorrow through education

Aurora Business School: building the tomorrow through education

For a successful career, every student needs knowledge, confidence, academic skills, technical skills, career opportunities, and social skills. To get these benefits, college education is crucial. The importance of college education can be determined by the role it plays in our life. Education is one of the most important things in our life. Moreover, we spend our maximum time in getting well educated in academic and technical degrees. I believe a college education is a way to understand the things that we learned from 1st to class 12th in schools. School education goals can be to understand basic things that we have to use in life and the college education goals can be how to sustain and grow in life. The end results after college education are to do jobs and business. A high paying job in a reputed position in government or private sector is the goal of many students. Students who understand and acknowledge the importance of college education achieve these goals. Getting a college education prepares the individual for their careers, builds their personality, and makes them ready for the challenges in life. There are lot of benefits and advantages for an individual who enrols for a college degree. Some of the benefits are; a college graduate gets more job opportunities,a college education improves the confidence and awareness of an individual, a student develops a strong sense of responsibility while studying in college, an individual gains hands on knowledge about various aspects of career and life in the atmosphere of a college and college students improve their communication skills tremendously during the span of their respective degrees.

A glimpse at the school

The Aurora's Business School was established in 2005 by the Aurora Education Society, which has 29 professional colleges offering undergraduate and postgraduate courses in Engineering, Management, Computer Science, Architecture, Law, Pharmacy, Education Life Sciences etc. It offers PGDM programs in six different streams in full-time, part-time, and executive variants. It has a world-class syllabus and follows best in class pedagogy with a focus on interactive and experiential teaching-learning practices. The school follows a trimester system and continuous evaluation. The courses offered are industry oriented and are designed to secure placements for students. It offers several add-on courses to promote employability of students and has a strong placement team, which secures Summer Internships to all students and final placements to all the registered students. Aurora's Business School constantly figures at the top prominently in many All-India Surveys of B-Schools. It has secured top honours such as Business School of the Year, B-School with high industry contacts, No 1 B-School in South India, A++ rating, Best Pvt B-School in Telangana, etc. from time to time.

Aurora business school attracts students from all over India and has a rich alumni base of over 850 settled all over India and abroad. The B-School is located in the heart of the city of Hyderabad, which is well known as one of the best in India for softwares, pharmaceuticals, start-up entrepreneurs, pearls and bangles industries. ABS has a highly experienced and internationally exposed faculty with credentials from top B-Schools and Universities. The B-School conducts various co-curricular and extracurricular activities throughout the year. Its students are taken on industrial visits and international study tours at regular intervals. ABS organizes FDPs, MDPs, Management meets and offers venue for important professional meets. It has a well-stocked library, state-of-art computer centre, seminar and conference infrastructure, sports & games facilities, etc. The college also organizes annual alumni meets to arrange an interface between the old and new students. It maintains live contacts with alumni for placement support, professional support, and placement guidance for the current students.

The change in the value of management education in India

In the last 3-5 years, the supply of management graduates and postgraduates has increased due to a mushrooming growth of management colleges, particularly in the southern states. There has been a certain dilution in the quality of management graduates due to poor infrastructure, absence of qualified &competent faculty and falling employment prospects. A large number of colleges are closing down due to poor admissions. In the coming one to three years these trends will continue but good management schools are not affected by this trend because of the quality education they provide. Further, there is a growing demand from MNCs for quality management graduates from India due to the increasing flow of FDI and the rising number of MNCs in India.

The changing industry expectations and key opportunities for graduates

Industry expectations are becoming much more short-term in response to fast changing markets and technologies. Companies are looking for mixed skill sets and these mixes are changing. Industry, nowadays is hiring for a specific job rather than a long-term career.There are five key opportunities available for management graduates and they are:

• Management Consultants who advise companies on their management practices to identify problems within the organizations that may be holding back the company from reaching their goals. Requirements for this job are knowledge of management techniques, salesmanship, public relations, and analytical skills.
• Marketing Managers who superwise the planning and execution of complex and multifaceted marketing plans to help their companies grow. They set budgets, plan marketing campaigns, conduct market research, launch marketing campaigns,and analyse data collected from companies to make improvements. The skill sets required for them are knowledge of marketing approaches, public relations, communication, and analytical abilities.
• Investment Bankers who help companies invest and grow their capital through shrewd purchasing of equity and debt. They also provide advice during financial transitions such as mergers or acquisitions on many aspects including mandatory government regulations. Required skills are in the areas of finance, sales, communications, and analytics.
• Operations Managers are a sort of jacks-of-all trades who oversee daily operations, purchasing, inventory, and interdepartmental coordination. The position requires flexibility and capacity for multi skilling.
• Financial Advisers are functionaries who cater to the needs of the individual rather than to businesses. They help individuals and families plan for retirement, children's education or for building wealth. Finance, Communication, Sales and Analysis are the areas of expertise needed here.

Flagship PG programme in management: total intake and annual fee

The total intake in the flagship programme PGDM core is 180. The annual fee (excluding hostel charges) is INR 5.30 lacs for the entire course duration.

Selection criteria for the PGDM programme

The selection criteria for the PGDM programme for the academic year 2018-2020 is a valid score in the management aptitude tests plus depth of interest in a business career. The school has a conscious policy of inclusiveness to accommodate female candidates and students from weaker sections. The composition of the batches is always multidisciplinary.

USP of the 2-year management programme

The USPs are industry orientation, emphasis on placements, student centrism, use of interactive &experiential teaching-learning practices, All-India composition of students and faculty and the school's vision of crafting global business leaders.

Plans to enrich the 2-year management programme

In the coming one or two years ABS wants to enter into MOUs for collaboration with foreign universities and national level professional associations for training the students in emerging management practices and technologies.

Message for the B-school aspirants

Look before you leap. Do not be carried away by flashy ads in choosing a B-School. The best B'School is one that unravels the manager already there in yourself.